ActiveCampaign

Last updated
ActiveCampaign
Company typePrivate
IndustrySoftware
FoundedChicago, Illinois (2003)
FounderJason VandeBoom
Headquarters
Chicago
Revenue$165 million (2021) [1]
Number of employees
1000 (2022) [2]
Website activecampaign.com

ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois. [3] The company offers email marketing, marketing automation, sales automation, and CRM functionality. [4] [5] [6] [7]

Contents

Overview

ActiveCampaign was founded by Jason VandeBoom in 2003. [8] It started as a consulting firm, and then as an on-premises software provider. [9] The company would later transition from on-premises software to a software as a service business focused on marketing and sales automation. [8] [10] ActiveCampaign raised $20 million from Silversmith Capital Partners in 2016. [11] In February 2020 it raised $100 million in a Series B round led by Susquehanna Growth Equity, joined by Silversmith. [12] [13] In April, it raised $240 million in a Series C round led by Tiger Global with participation from Dragoneer, Susquehanna Growth Equity and Silversmith Capital Partners. [14] ActiveCampaign acquired Postmark, a transactional email delivery system, along with Postmark’s platforms, DMARC Digests and Postmark Labs in May 2022. [15] [16]

ActiveCampaign is headquartered in Chicago with offices in Indianapolis, [17] Sydney, Australia, [18] Dublin, Ireland. [12] [13] Florianopolis, Brazil, and Costa Rica. [19]

Software and services

ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing, lead scoring and web analytics, a CRM platform, and a live chat messaging platform called Conversations. [8] [11] [20] [21] In 2023, it introduced generative AI capabilities. [22] ActiveCampaign integrates with over 900 applications, [23] including Salesforce, WordPress, Shopify, PayPal, Stripe, Gmail, Facebook, and WooCommerce. [14] [13] [24] [25]

ActiveCampaign is a unicorn company, as it is a privately-held startup valued at over $1 billion. [14] [26]

It has appeared on Crain's Chicago Business 2018, 2019, and 2021 best places to work lists, [27] [28] [29] Inc.com's 2018 list of the best workplaces, [30] Chicago Tribune's 2018 list of top midsize workplaces. [31] Quartz also named ActiveCampaign as a top workplace for remote employees in 2021 and 2022. [32] [33]

Acquisitions

Related Research Articles

SugarCRM is a software company based in Silicon Valley. It produces the on-premises and cloud-based web application Sugar, a customer relationship management (CRM) system.

<span class="mw-page-title-main">Salesforce</span> American software company

Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.

InsideView is a software as a service (SaaS) company that gathers insights and relationships to provide analytics on marketing to customers. Founded in 2005, InsideView is mainly used by marketing, sales, and operations teams in identifying and gathering information on customers and prospects. In April 2021, the company was acquired by Demandbase, Inc.

HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.

Pegasystems Inc. (Pega) is an American software company based in Cambridge, Massachusetts. Founded in 1983, Pegasystems develops software for customer relationship management (CRM) and business process management (BPM). The company has been publicly traded since 1996 as PEGA (NASDAQ). Pega is a low-code platform for workflow automation and generative AI-powered decisioning that helps businesses move towards becoming autonomous enterprises.

Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Loveland, Colorado; and New York, New York.

<span class="mw-page-title-main">Salesforce Marketing Cloud</span> Digital marketing automation provider

Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed Salesforce Marketing Cloud in 2014 after its acquisition by Salesforce.

<span class="mw-page-title-main">Vista Equity Partners</span> American investment firm

Vista Equity Partners is an American private equity firm that invests in software, data, and technology-enabled businesses. With over $100 billion in AUM, it is one of the largest private equity firms in the world. Vista Equity Partners has invested in hundreds of technology companies, including Citrix, SentinelOne, and Marketo, and has achieved many accolades in the space, most recently being named as 2023's Global Technology Private Equity Firm of the Year by Private Equity International.

Neolane, Inc. is a conversational marketing technology provider, which develops marketing automation and cross-channel campaign management software and services for business-to-business and business-to-consumer marketers. In 2012, Neolane recorded $58 million in revenue representing 40% year-over-year growth. It was announced in June 2013 that Adobe Systems would buy Neolane for $600 million.

Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation.

<span class="mw-page-title-main">Act-On</span> American software company

Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding.

Base CRM is an enterprise software company based in Mountain View, California with R&D offices located in Kraków, Poland. It provides a web-based all-in-one sales platform that features tools for email, phone dialing, pipeline management, forecasting, reporting and more. Base's platform is available on iOS and Android, and was the first full native CRM Android app available. On September 10, 2018 Base was acquired by Zendesk and later rebranded as Zendesk Sell.

<span class="mw-page-title-main">Velocify</span>

Velocify, Inc. is a cloud computing company, headquartered in El Segundo, California, that provides cloud-based intelligent sales automation software designed for fast-paced sales environments.

<span class="mw-page-title-main">OSF Digital</span> Canadian digital services company

OSF Global Services is a company specialized in enterprise customer relationship management (CRM), content management systems (CMS), order management systems (OMS), unified commerce, online shop management and cloud application development. The company provides products across channels, devices and locales to B2C and B2B focused enterprises and emerging businesses in North America, Europe, Latin America, Australia, New Zealand and Asia.

<span class="mw-page-title-main">Bullhorn, Inc.</span>

Bullhorn is a cloud computing company headquartered in Boston, Massachusetts. The company provides customer relationship management (CRM), applicant tracking system (ATS) and operations software for the staffing industry. As of 2019, the company reported more than 11,000 customers in more than 150 countries. Besides its Boston headquarters, the company has operations in St. Louis, London, Brighton, Sydney, and Rotterdam.

A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured data is then made available to other marketing systems. According to Gartner, customer data platforms have evolved from a variety of mature markets, "including multichannel campaign management, tag management and data integration."

<span class="mw-page-title-main">Conversica</span>

Conversica is a US-based cloud software technology company, headquartered in San Mateo, California, that provides two-way AI-driven conversational software and a suite of Intelligent Virtual Assistants for businesses to engage customers via email, chat and SMS.

Creatio is a global vendor of software to automate workflows and a CRM with no-code development.

<span class="mw-page-title-main">Oracle Advertising and Customer Experience (CX)</span> Cloud-based marketing service

Oracle Advertising and Customer Experience (CX) is a suite of cloud-based applications offered by Oracle Corporation that includes tools for advertising, marketing, sales, e-commerce, customer service.

<span class="mw-page-title-main">Klaviyo</span> Marketing automation platform and email marketing service

Klaviyo, Inc. is a global technology company that provides a marketing automation platform, used primarily for email marketing and SMS marketing. The company is headquartered in Boston, Massachusetts, United States. A majority of the approximately 143,000 merchants who use Klaviyo's software are e-commerce sellers who host their offerings on Shopify.

References

  1. ↑ Wiggers, Kyle (21 April 2021). "Marketing automation startup ActiveCampaign raises $240M". VentureBeat. Retrieved May 5, 2021.
  2. ↑ Pletz, John (20 April 2021). "ActiveCampaign raises $240 million for marketing automation platform". Chicago Business. Retrieved May 5, 2021.
  3. ↑ "The Complete List Of Unicorn Companies". CB Insights. Retrieved May 5, 2021.
  4. ↑ Daisyme, Peter (2019-06-07). "How to Generate Interest at Every Stage of the Marketing Funnel". Entrepreneur. Retrieved 2019-08-04.
  5. ↑ Armstrong, Kevin. "At ActiveCampaign, developers hang out even when they're on vacation". Built In Chicago. Retrieved 2019-08-04.
  6. ↑ "ActiveCampaign | Built In Chicago". www.builtinchicago.org. Retrieved 2019-08-04.
  7. ↑ Shultz, Ray (May 3, 2022). "ActiveCampaign Acquires Postmark And DMARC Digest Service". Media Post. Retrieved 17 May 2022.
  8. 1 2 3 Hines, Michael (February 7, 2019). "5 Chicago tech leaders share what changed when their companies scaled". Built In Chicago. Retrieved 4 April 2019.
  9. ↑ Ecker, Danny (May 31, 2018). "The inevitable success of a small-town Wisconsin teen". Crain's Chicago Business. Retrieved 4 April 2019.
  10. ↑ Morgan, Heather R. (October 4, 2017). "Should You Use Automation in Sales? According to This Marketing and Automation CEO, It Depends". Inc. Magazine. Retrieved 4 April 2019.
  11. 1 2 Elahi, Amina (October 11, 2016). "ActiveCampaign raises $20 million after 13 years of bootstrapping". Chicago Tribune. Retrieved 4 April 2019.
  12. 1 2 Cai, Kenrick. "17 Years After Its Founding, ActiveCampaign Raises $100 Million Series B Round". Forbes.com. Retrieved 27 March 2020.
  13. 1 2 3 Wiggers, Kyle (28 January 2020). "ActiveCampaign raises $100 million to automate marketing campaigns with AI". VentureBeat.com. Retrieved 27 March 2020.
  14. 1 2 3 Lunden, Ingrid (21 April 2021). "ActiveCampaign raises $240m at a $3B valuation". TechCrunch. Retrieved May 5, 2021.
  15. ↑ Mills, Wes. "Tech Firm Expands Operations". Inside INdiana Business. Retrieved 2023-09-19.
  16. ↑ "ActiveCampaign Acquires Postmark And DMARC Digest Service". www.mediapost.com. Retrieved 2023-09-19.
  17. ↑ "Chicago-Based ActiveCampaign Plans Expansion In Indianapolis". CBS Chicago. February 27, 2019. Retrieved 4 April 2019.
  18. ↑ Adhikari, Supratim (May 8, 2018). "ActiveCampaign picks Sydney". The Australian. Retrieved 4 April 2019.
  19. ↑ "ActiveCampaign Will Open 3 New Hybrid Offices | Built In Chicago". www.builtinchicago.org. Retrieved 2023-09-19.
  20. ↑ O'Keefe, Connor (February 14, 2019). "7 Automation Vendors to Consider for Enterprise Marketing". Solutions Review. Retrieved 4 April 2019.
  21. ↑ "ActiveCampaign Releases Conversations for SMBs". Destination CRM. March 21, 2019. Retrieved 4 April 2019.
  22. ↑ Toscano, Joe. "Stop Serving Dogfood, Invest In Generative Artificial Intelligence With Purpose". Forbes. Retrieved 2023-09-19.
  23. ↑ "ActiveCampaign Review: 6 Pros & Cons to Know Before Getting Started". www.marketingautomationinsider.com. Retrieved 2023-09-19.
  24. ↑ Lunden, Ingrid (28 January 2020). "Chicago's ActiveCampaign raises $100M for an all-in-one marketing and sales automation platform". TechCrunch.com. Retrieved 27 March 2020.
  25. ↑ "ActiveCampaign is now available for Salesforce Essentials". esellercafe.com. Retrieved 27 March 2020.
  26. ↑ "The Complete List Of Unicorn Companies". CB Insights. Retrieved May 5, 2021.
  27. ↑ "Best Place To Work 2018". Crain's Chicago Business. Retrieved 4 April 2019.
  28. ↑ "Best Place To Work 2019". Crain's Chicago Business. Retrieved 27 March 2020.
  29. ↑ "Best Places to Work 2021". Chicago Business. 2 March 2021. Retrieved May 5, 2021.
  30. ↑ "Meet the Best Companies to Work for in 2018". Inc.com. Retrieved 4 April 2019.
  31. ↑ "Top Workplaces 2018: Salesforce, American Litho, CASE take top rankings in Energage survey". Chicago Tribune. November 2, 2018. Retrieved 4 April 2019.
  32. ↑ "Quartz's 2021 ranking of the best companies for remote workers". Quartz. 2021-09-08. Retrieved 2023-09-19.
  33. ↑ "Best Companies To Work From Home 2022". Quartz. Retrieved 2023-09-19.
  34. ↑ "ActiveCampaign acquires Postmark and DMARC Digests, ensuring automation across all communication channels and furthering the mission of creating ideal customer experiences to help companies grow". 2022-05-03. Retrieved 2024-02-11.
  35. ↑ "ActiveCampaign Acquires Onesend". 2023-10-17. Retrieved 2024-02-11.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.