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Type | Private |
---|---|
Industry | Online marketing |
Founded | 1995 Massachusetts, U.S. | (as Roving Software)
Headquarters | Waltham, Massachusetts, U.S. |
Revenue | US$331.7 million (2014) |
US$19.8 million (2014) | |
US$14.3 million (2014) | |
Number of employees | 1,235 |
Website | www |
Footnotes /references As of January 2015. [1] [2] [3] |
Constant Contact, Inc. is an online marketing company, headquartered in Waltham, Massachusetts, with additional offices in Loveland, Colorado; and New York, New York.
The company was founded in 1995 by Randy Parker [4] and was later sold to Endurance International in 2015. As of 2021 it had been acquired by ClearLake Investments. [5]
The company was founded as Roving Software in 1995, taking its present name in 2004. [6]
In May 2008, Constant Contact's first acquisition was e2M Systems, an Event Management System for workshops, seminars and conferences of all sizes.
In May 2010, Constant Contact acquired NutshellMail, [7] a free tool that lets users monitor their social media accounts from their email. As reported by Mashable.com, [8] Constant Contact recently released other social media features, such as Social Stats, which lets users see how often their emails or events have been shared on social media platforms.[ citation needed ]
On February 16, 2011, Constant Contact acquired social CRM start-up Bantam Live. [9]
In 2012, Constant Contact acquired two companies. On January 19, they announced the acquisition of CardStar, a mobile loyalty application. [10] On June 13, they also acquired digital storefront provider SinglePlatform for approximately $65 million. [11]
In April 2014, Constant Contact announced the launch of Toolkit, an all-in-one online marketing platform that integrates multi-channel marketing options - including email, social, mobile, and Web – to drive customer campaigns of all types. The toolkit offers 15 different campaign types along with real-time reporting metrics. [12] 2014 also saw the launch of Constant Contact's Small Business Innovation Program, an accelerator designed to help entrepreneurs and startups create products and services for small businesses. The program is hosted in the company's 30,000 square foot InnoLoft office space, located in the Waltham, MA headquarters. [13]
In November 2015, Constant Contact was acquired for $1.1 billion by Endurance International. [14]
In February 2021, Clearlake Capital (who acquired Endurance International) announced an investment of $400 million as a joint venture with Siris Capital, and the spin-out of Constant Contact as a standalone business [15]
In August 2021, Constant Contact acquired the marketing automation and CRM system SharpSpring. [16]
In 2007, the company was criticized by blogger Darren Barefoot on the grounds that its current and former employees responded deceptively to negative reviews of its products, services, and business practices. They posted positive comments about the company while concealing their affiliation with Constant Contact. [17] [18]
The company spokesperson Kevin Mullins reportedly acknowledged that Constant Contact employees had posted the comments on Barefoot's site, but said "They acted outside our corporate policy. They were disciplined, absolutely. And obviously, we educated them about the proper way to blog and to fully disclose who you are. We believe in being honest and up front about who you are." [19]
Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.
Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.
Oracle RightNow is a customer relationship management (CRM) software service for enterprise organizations which is part of Oracle Service. It was originally developed by RightNow Technologies, Inc., which was acquired by Oracle Corporation in 2011 in a $1.8 billion deal.
Act! is a customer relationship management (CRM) software and marketing automation software platform designed for, and used by, small and mid-sized businesses. It has a user base of over 800 thousand registered users.
Web.com is an American dot-com company that provides a website builder, along with website hosting, domain name registration, web development, and various digital marketing services. It serves as a partner for very small to small-sized businesses and entrepreneurs, assisting them in establishing and expanding their online presence.
Oracle CRM is a customer relationship management system created by Oracle Corporation. It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support.
HubSpot is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.
Endurance International Group (EIG), previously named BizLand, was an IT services company specializing in web hosting. The company was founded in 1997 and headquartered in Burlington, Massachusetts, USA. In 2021 Endurance International Group merged with Web.com forming a new company, Newfold Digital. It is one of the Internet's largest webhosting providers, the company was structured differently from other large hosting companies such as Rackspace, GoDaddy, or 1&1 Ionos. The company has grown its hosting and related business through numerous acquisitions.
Polyvore was a community-powered social commerce website headquartered in Mountain View, California. The company's virtual mood board function allowed community members to add products into a shared product index, and use them to create image collages called "Sets". They could browse other users' sets for inspiration, share sets with friends and interact with people through comments and likes. Due to the visual nature of the tool Polyvore was mostly used to build sets in the fields of home decoration, beauty and fashion. Online retailers, too, could upload their product images to Polyvore and link back to their product pages or use Polyvore to encourage users to showcase their products through such activities as board creation competitions.
Mailchimp is a marketing automation and email marketing platform. "Mailchimp" is the trade name of its operator, Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong, with Dan Kurzius joining at a later date.
Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding.
Zendesk, Inc. is a Danish-American company headquartered in San Francisco, California. It provides software-as-a-service products related to customer support, sales, and other customer communications. The company was founded in Copenhagen, Denmark, in 2007. Zendesk raised about $86 million in venture capital investments before going public in 2014.
SalesforceIQ, a subsidiary of Salesforce.com, was an American software company based in Palo Alto, California. The company's software involved a relationship intelligence platform that combines data from email systems, smartphone calls, and appointments to augment or replace standard relationship management tools or database solutions. It scanned "about 10,000 emails, calendar entries, and other data points per minute at first run".
Optimove is a privately held company that develops and markets a Relationship Marketing software as a service (SaaS). Optimove's product has a Customer Data Platform at its core and applies algorithmic optimization to autonomously improve multichannel campaigns. The company serves various industries, including retail, eCommerce, travel and hospitality, gaming, and financial services.
Signpost is a technology company that develops CRM and marketing automation software for local businesses to build relationships with new and existing customers.
Zeta Global Holdings Corp. is a data-driven marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.
Khoros, formerly Spredfast + Lithium, is a global customer engagement software company that provides online community management, social media marketing, social media analytics, digital care, and content management software and services to enterprise brands and agencies. Khoros owns over a dozen patents for social media marketing, online community, and care technologies.
Silverton Partners is an early-stage venture capital firm headquartered in Austin, Texas.
Mailgun Technologies Inc is an email delivery service for sending, receiving, and tracking emails. Mailgun Technologies Inc was founded in 2010 by Ev Kontsevoy and Taylor Wakefield. In 2011, Mailgun Technologies, Inc. was selected for Y Combinator’s 2011 class, facilitating the company’s product and growth with early funding from the creators of Yahoo Mail, Gmail, and others.
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