A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees or other subscribers.
Newsletters generally contain one main topic of interest to its recipients and may be considered grey literature. E-newsletters are delivered electronically via e-mail and can be viewed as spamming if e-mail marketing is sent unsolicited. [1] [2] [3]
The newsletter, sometimes a periodical, is the most common form of serial publication. [4] About two-thirds of newsletters are internal publications, aimed towards employees and volunteers, while about one-third are external publications, aimed towards advocacy or special interest groups. [4]
In ancient Rome, newsletters were exchanged between officials or friends. [2] By the Middle Ages, they were exchanged between merchant families. [2] Trader's newsletters covered various topics such as the availability and pricing of goods, political news, and other events that would influence trade. [2] These commercial newsletters were in effect, the first "serious" outlet for news publishing, from which evolved newspapers. [2]
The first full "newspaper" was Relation of Strasbourg , printed in 1609 by Johann Carolus. Many rivals soon followed, such as the German Avisa Relation oder Zeitung and the Dutch Nieuwe Tijdingen . [2] By the end of the 17th century, several newspapers were established all across Europe, and were often translated into other languages. [2] By the late 17th century, several governments were censoring newspapers, which harmed their development. [2] Wars, like the Thirty Years' War, also imposed restrictions on trade, which could lead to shortage of paper in addition to censorship. [2]
Government censorship remains in effect in several countries to this day, although several countries now have laws guaranteeing freedom of the press.
Modern newsletters are usually created and distributed electronically by companies, organizations or individuals.
Newsletter marketing is a form of direct-to-consumer advertising. This is used by companies that want to send information directly to potential and existing customers. [5] When received unsolicited, they can be seen as spam.
Newsletters are also used by organizations to inform their members of ongoing developments. [6]
Writing and distributing personal newsletters by individuals can be observed since the late 2010s in the advent of social networking services. Due to the way the algorithms on such services work, followers may not see the updates someone posts.
Many paper newsletters are letter-size pamphlets, sometimes made of side- or corner-stapled letter-size paper, sometimes of saddle-stitched (stapled) tabloid paper.
Until the early 20th century, newsletters were generally produced by letterpress. The development of spirit duplicators and mimeograph machines in the early 20th century made short-run reproduction more economical. In the 1960s, xerographic photocopying became ubiquitous.
Email is a method of transmitting and receiving messages using electronic devices. It was conceived in the late–20th century as the digital version of, or counterpart to, mail. Email is a ubiquitous and very widely used communication medium; in current use, an email address is often treated as a basic and necessary part of many processes in business, commerce, government, education, entertainment, and other spheres of daily life in most countries.
Spamming is the use of messaging systems to send multiple unsolicited messages (spam) to large numbers of recipients for the purpose of commercial advertising, non-commercial proselytizing, or any prohibited purpose, or simply repeatedly sending the same message to the same user. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, wiki spam, online classified ads spam, mobile phone messaging spam, Internet forum spam, junk fax transmissions, social spam, spam mobile apps, television advertising and file sharing spam. It is named after Spam, a luncheon meat, by way of a Monty Python sketch about a restaurant that has Spam in almost every dish in which Vikings annoyingly sing "Spam" repeatedly.
The history of British newspapers begins in the 17th century with the emergence of regular publications covering news and gossip. The relaxation of government censorship in the late 17th century led to a rise in publications, which in turn led to an increase in regulation throughout the 18th century. The Times began publication in 1785 and became the leading newspaper of the early 19th century, before the lifting of taxes on newspapers and technological innovations led to a boom in newspaper publishing in the late 19th century. Mass education and increasing affluence led to new papers such as the Daily Mail emerging at the end of the 19th century, aimed at lower middle-class readers.
news.admin.net-abuse.email is a Usenet newsgroup devoted to discussion of the abuse of email systems, specifically through email spam and similar attacks. According to a timeline compiled by Keith Lynch, news.admin.net-abuse.email was the first widely available electronic forum for discussing spam.
A mailing list is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list".
To publish is to make content available to the general public. While specific use of the term may vary among countries, it is usually applied to text, images, or other audio-visual content, including paper. Publication means the act of publishing, and also any copies issued for public distribution.
The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, and is now used by many businesses, websites and even pharmaceutical companies in partnership with governments.
The Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM) Act of 2003 is a law passed in 2003 establishing the United States' first national standards for the sending of commercial e-mail. The law requires the Federal Trade Commission (FTC) to enforce its provisions. Introduced by Republican Conrad Burns, the act passed both the House and Senate during the 108th United States Congress and was signed into law by President George W. Bush in December 2003 and was enacted on January 1, 2004.
Email spam, also referred to as junk email, spam mail, or simply spam, is unsolicited messages sent in bulk by email (spamming). The name comes from a Monty Python sketch in which the name of the canned pork product Spam is ubiquitous, unavoidable, and repetitive. Email spam has steadily grown since the early 1990s, and by 2014 was estimated to account for around 90% of total email traffic.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives: build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
A letter to the editor (LTE) is a letter sent to a publication about an issue of concern to the reader. Usually, such letters are intended for publication. In many publications, letters to the editor may be sent either through conventional mail or electronic mail.
The term opt-out refers to several methods by which individuals can avoid receiving unsolicited product or service information. This option is usually associated with direct marketing campaigns such as e-mail marketing or direct mail. A list of those who have opted out is called a Robinson list.
A brochure is a promotional document primarily used to introduce a company, organization, products, or services and inform prospective customers or members of the public of the benefits. Although, initially, a paper document that can be folded into a template, pamphlet, or leaflet, a brochure can also be a set of related unfolded papers put into a pocket folder or packet or can be in digital format.
Email harvesting or scraping is the process of obtaining lists of email addresses using various methods. Typically these are then used for bulk email or spam.
Information pollution is the contamination of an information supply with irrelevant, redundant, unsolicited, hampering, and low-value information. Examples include misinformation, junk e-mail, and media violence.
Outblaze is a technology company that develops and provides digital media products and services including smartphone games and other apps, social media applications, computer and video games, online transaction systems, and web communication software. Although it started out as an application service provider of hosted Web applications, the company gradually transitioned to the video game industry. In 2009 Outblaze sold its messaging business unit in order to focus primarily on digital entertainment.
The Data & Marketing Association formerly, Direct Marketing Association (DMA) is a trade organization for marketers. In 2017, their web site stated, "Yes, 100 years ago we were the Direct Mail Marketing Association and then the Direct Marketing Association. Now we embrace …"
CompuServe Inc. v. Cyber Promotions, Inc. was a ruling by the United States District Court for the Southern District of Ohio in 1997 that set an early precedent for granting online service providers the right to prevent commercial enterprises from sending unsolicited email advertising – also known as spam – to its subscribers. It was one of the first cases to apply United States tort law to restrict spamming on computer networks. The court held that Cyber Promotions' intentional use of CompuServe's proprietary servers to send unsolicited email was an actionable trespass to chattels and granted a preliminary injunction preventing the spammer from sending unsolicited advertisements to any email address maintained by CompuServe.
A flyer is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full-color circulars. Flyers in a digital format can be shared on the internet.