In computer networking, a proxy server is a server application that acts as an intermediary between a client requesting a resource and the server providing that resource. It improves privacy, security, and performance in the process.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Alexa Internet, Inc. was an American web traffic analysis company based in San Francisco. It was a wholly-owned subsidiary of Amazon.
StumbleUpon was a browser extension, toolbar, and mobile app with a "Stumble!" button that, when pushed, opened a semi-random website or video that matched the user's interests, similar to a random web search engine. Users were able to filter results by type of content and were able to discuss such webpages via virtual communities and to rate such webpages via like buttons. StumbleUpon was shut down in June 2018.
AVG AntiVirus is a line of antivirus software developed by AVG Technologies, a subsidiary of Avast, a part of Gen Digital. It is available for Windows, macOS and Android.
Anti-phishing software consists of computer programs that attempt to identify phishing content contained in websites, e-mail, or other forms used to accessing data and block the content, usually with a warning to the user. It is often integrated with web browsers and email clients as a toolbar that displays the real domain name for the website the viewer is visiting, in an attempt to prevent fraudulent websites from masquerading as other legitimate websites.
Photobucket is an American image hosting and video hosting website, web services suite, and online community. Photobucket once hosted more than 10 billion images from 100 million registered members. Photobucket's headquarters are in Denver, Colorado. The website was founded in 2003 by Alex Welch and Darren Crystal and received funding from Trinity Ventures. It was acquired by Fox Interactive Media in 2007. In December 2009, Fox's parent company, News Corp, sold Photobucket to Seattle mobile imaging startup Ontela. Ontela then renamed itself Photobucket Inc. and continues to operate as Photobucket.
ZoneAlarm is an internet security software company that provides consumer antivirus and firewall products. ZoneAlarm was developed by Zone Labs, whose CEOs were Kevin Nickel, Mouad Abid and Shahin and the Company was acquired in March 2004 by Check Point. ZoneAlarm's firewall security products include an inbound intrusion detection system, as well as the ability to control which programs can open outbound connections.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also the mobile app traffic & events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.
Yahoo! Answers was a community-driven question-and-answer (Q&A) website or knowledge market owned by Yahoo! where users would ask questions and answer those submitted by others, and upvote them to increase their visibility. Questions were organised into categories with multiple sub-categories under each to cover every topic users may ask questions on, such as beauty, business, finance, cars, electronics, entertainment, games, gardening, science, news, politics, parenting, pregnancy, and travel. The number of poorly formed questions and inaccurate answers made the site a target of ridicule.
URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page. This is achieved by using a redirect which links to the web page that has a long URL. For example, the URL "https://example.com/assets/category_B/subcategory_C/Foo/" can be shortened to "https://example.com/Foo", and the URL "https://en.wikipedia.org/wiki/URL_shortening" can be shortened to "https://w.wiki/U". Often the redirect domain name is shorter than the original one. A friendly URL may be desired for messaging technologies that limit the number of characters in a message, for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink. In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times.
HTTP cookies are small blocks of data created by a web server while a user is browsing a website and placed on the user's computer or other device by the user's web browser. Cookies are placed on the device used to access a website, and more than one cookie may be placed on a user's device during a session.
Digg, stylized in lowercase as digg, is an American news aggregator with a curated front page, aiming to select articles specifically for the Internet audience such as science, trending political issues, and viral Internet issues. It was launched in its current form on July 31, 2012, with support for sharing content to other social platforms such as Twitter and Facebook.
VirusTotal is a website created by the Spanish security company Hispasec Sistemas. Launched in June 2004, it was acquired by Google in September 2012. The company's ownership switched in January 2018 to Chronicle, a subsidiary of Google.
Customer feedback management (CFM) online services are web applications that allow businesses to manage user suggestions and complaints in a structured fashion. A 2011 study conducted by Aberdeen Group showed that companies using customer feedback management services and social media monitoring have a 15% better customer retention rate.
Springpad was a free online application and web service that allowed its registered users to save, organize and share collected ideas and information. As users added content to their Springpad accounts, the application automatically identified and categorized it, then generated additional snippets based on the types of objects added—for example, listing price comparisons for products and showtimes for movies.
Cross-site request forgery, also known as one-click attack or session riding and abbreviated as CSRF or XSRF, is a type of malicious exploit of a website or web application where unauthorized commands are submitted from a user that the web application trusts. There are many ways in which a malicious website can transmit such commands; specially-crafted image tags, hidden forms, and JavaScript fetch or XMLHttpRequests, for example, can all work without the user's interaction or even knowledge. Unlike cross-site scripting (XSS), which exploits the trust a user has for a particular site, CSRF exploits the trust that a site has in a user's browser. In a CSRF attack, an innocent end user is tricked by an attacker into submitting a web request that they did not intend. This may cause actions to be performed on the website that can include inadvertent client or server data leakage, change of session state, or manipulation of an end user's account.
Similarweb Ltd. is an American software development and data aggregation company specializing in web analytics, web traffic and performance. Headquartered in Givatayim, the company has 12 offices worldwide. Similarweb went public on the New York Stock Exchange in May 2021.
A number of metrics are available to marketers interested in search engine optimization. Search engines and software creating such metrics all use their own crawled data to derive at a numeric conclusion on a website's organic search potential. Since these metrics can be manipulated, they can never be completely reliable for accurate and truthful results.
Google URL Shortener, also known as goo.gl, was a URL shortening service owned by Google. It was launched in December 2009, initially used for Google Toolbar and Feedburner. The company launched a separate website, goo.gl, in September 2010.
