British Airways plc (BA) is the flag carrier airline of the United Kingdom. It is headquartered in London, England, near its main hub at Heathrow Airport.
Virgin Atlantic, a trading name of Virgin Atlantic Airways Limited and Virgin Atlantic International Limited, is a British airline with its head office in Crawley, West Sussex, England. The airline was established in 1984 as British Atlantic Airways, and was originally planned by its co-founders Randolph Fields and Alan Hellary to fly between London and the Falkland Islands. Soon after changing the name to Virgin Atlantic Airways, Fields sold his shares in the company to Richard Branson in return for unlimited free travel. The maiden flight from London–Gatwick to Newark took place on 22 June 1984.
Emirates is one of the two flag carriers of the United Arab Emirates. Based in Garhoud, Dubai, the airline is a subsidiary of The Emirates Group, which is owned by the government of Dubai's Investment Corporation of Dubai. It is the largest airline in the Middle East, operating more than 3,600 flights per week from its hub at Terminal 3 of Dubai International Airport. It operates to more than 150 cities in 80 countries across six continents on its fleet of nearly 250 aircraft. Cargo activities are undertaken by Emirates SkyCargo.
Royal Brunei Airlines Sdn Bhd (RB) is the flag carrier of Brunei, headquartered in the RB Campus in Bandar Seri Begawan. It is wholly owned by the Government of Brunei. Its hub is Brunei International Airport in Berakas, just to the north of Bandar Seri Begawan, the capital of Brunei.
Malaysia Airlines is the flag carrier of Malaysia headquartered at Kuala Lumpur International Airport. The airline flies to destinations across Europe, Oceania and Asia from its main hub at Kuala Lumpur International Airport as well as a secondary hub at Kota Kinabalu International Airport. Malaysia Airlines Berhad is formerly known as Malaysian Airline System.
Singapore Airlines is the flag carrier of Singapore with its hub located at Changi Airport. A member of Star Alliance, the airline is notable for highlighting the Singapore Girl as its central figure in the corporate branding segment and not significantly changing its livery throughout its history. Widely renowned as one of the world's best carriers, the airline is ranked as a 5-star airline as well as ranked as the world's best airline by Skytrax five times. The airline operates a variety of Airbus and Boeing aircraft, namely the Airbus A350-900, Airbus A380, Boeing 737 MAX 8, Boeing 737-800, Boeing 747-400 Freighter, Boeing 777-300ER and Boeing 787-10.
British Caledonian (BCal) was a private independent airline in the United Kingdom that operated from 1970 until it merged with British Airways in 1988. It operated primarily from London Gatwick Airport in south-east England. BCal was formed by the merger of Caledonian Airways and British United Airways (BUA). It was created as an alternative to the British government-controlled corporation airlines and was described as the "Second Force" in the 1969 Edwards report. The carrier slogan was Let's go British Caledonian in the 1970s and We never forget you have a choice in the 1980s. The BUA takeover enabled Caledonian to realise its long-held ambition to transform itself into a scheduled airline. The merged entity eventually became the UK's foremost independent, international scheduled airline.
Qatar Airways Company Q.C.S.C., operating as Qatar Airways, is the flag carrier of Qatar. Headquartered in the Qatar Airways Tower in Doha, the airline operates a hub-and-spoke network, flying to over 170 international destinations across five continents from its base at Hamad International Airport. The airline currently operates a fleet of more than 200 aircraft. Qatar Airways Group employs more than 43,000 people. The carrier has been a member of the Oneworld alliance since October 2013, and the official company slogan has been "Going Places Together" since 2015.
Jetstar Airways Pty Ltd, trading as Jetstar, is an Australian low-cost airline headquartered in Melbourne, Victoria. It is a wholly owned subsidiary of Qantas, created in response to the threat posed by the airline Virgin Blue. Jetstar is part of Qantas' two-brand strategy of having Qantas Airways for the premium full-service market and Jetstar for the low-cost market. As of June 2015, Jetstar was carrying 8.5% of all passengers travelling in and out of Australia.
Fiji Airways, formerly Air Pacific, is the flag carrier of Fiji. It operates international services from its hubs in Fiji to 27 destinations, and has an extended network of 108 international destinations through its codeshare partners, including Qantas, who also own a stake in the airline.
Landor is a brand consulting firm founded in 1941 by Walter Landor, who pioneered some research, design, and consulting methods that the branding industry still uses.
In-flight entertainment (IFE) refers to entertainment and other value-added services available to aircraft passengers during a flight. Frequently managed by content service providers, the types of in-flight entertainment and their content vary significantly based on the airline, aircraft type, and geographic region.
Say Media is a technology and advertising firm. The company provides a publishing platform (Tempest) to professional publishers and sells advertising across that platform and extended network of sites. Say Media has offices in San Francisco, Portland, NY, London, Montreal, Toronto, Chicago, and Detroit and is privately held.
Custom media is a marketing term referring broadly to the development, production and delivery of media designed to strengthen the relationship between the sponsor of the medium and the medium's audience. It is also called branded media, customer media, member media, content marketing, and custom publishing in the US; contract publishing and customer publishing in the UK. In-flight magazines, sponsored by airlines, were one of the first custom media and remain typical of the genre. While other channels have had significant success, the customer magazine is the most successful example of the genre.
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Starlux Airlines is a Taiwanese full service carrier headquartered in Taipei, Taiwan, which operated its first flight from Taipei to Macau on 23 January 2020. Currently, it uses Taoyuan International Airport as its hub airport.
The Emirates Group is a state-owned Dubai-based international aviation holding company headquartered in Garhoud, Dubai, United Arab Emirates, near Dubai International Airport. The Emirates Group comprises dnata, an aviation services company providing ground handling services at 126 airports, and Emirates Airline, the largest airline in the Middle East. Emirates Airlines flies to over 150 destinations across 6 continents, operating a fleet of over 250 wide-bodied aircraft. The airline has 170 aircraft on order worth US$58 billion. The Emirates Group has a turnover of approximately US$28.3 billion and employs over 105,000 employees across all its business units and associated firms, making it one of the biggest employers in the Middle East. The company is wholly owned by the Government of Dubai directly under the Investment Corporation of Dubai and as part of Dubai Inc.
Wavemaker is the second largest media agency network in the world, with domestic and international clients such as Vodafone, L'Oréal, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondelēz International. Wavemaker has global billings of over US$38 billion and it is part of GroupM and WPP plc. The company formed as a merger between the GroupM agencies MEC and Maxus.
An inflight magazine is a free magazine distributed via the seats of an airplane, by an airline company, or in an airport lounge.
Bookmark Content and Communications, sometimes shortened to Bookmark or Bookmark Content, is an international content marketing and communications agency. It is a member of the Spafax Group, a WPP company. It was rebranded in 2016 after the merger of Spafax Content Marketing and Forward Worldwide and operates out of nine cities in North and South America, Europe and Asia. Bookmark specializes in content marketing, digital marketing, public relations, CRM, social media, magazine publishing and media sales. The company serves a number of major clients in industries including luxury, travel and hospitality, finance, real estate, automotive, beauty, and retail.
