Optimove

Last updated
Optimove
Company type Private
Industry
Founded2009;15 years ago (2009)
Headquarters
New York
,
United States
Area served
Worldwide
Key people
  • Pini Yakuel, CEO and Co-founder
ProductsCustomer Marketing Cloud
Number of employees
210 (2019)
Website www.optimove.com www.postfunnel.com

Optimove is a privately held company that develops and markets a Relationship Marketing software as a service (SaaS). Optimove's product has a Customer Data Platform at its core and applies algorithmic optimization [1] to autonomously improve multichannel campaigns. The company serves various industries, including retail, eCommerce, travel and hospitality, gaming, and financial services.

Contents

Corporate History

Optimove (initially named Mobius Solutions) was founded in 2009 by Pini Yakuel and Shachar Cohen, [2] and released the first version of its software (initially named Customer Value Maximizer) in 2010.

The company is headquartered in Tel Aviv, Israel, [3] with additional offices in London (opened in 2015 [4] ) and New York City (opened in 2016 [5] ) and employs more than 200 people. [6]

Optimove partners include IBM, [7] Internet gaming platform provider iSoftBet, [8] India's largest poker site, Adda52.com, [9] binary options trading platform provider, TradoLogic, [10] and social gaming operators Crazy Panda, Jelly Button Games and LuckyFish Games. [11]

Funding, Branding, and Acquisitions

In September 2016, Optimove raised its first outside funding, a $20 million round from Israel Growth Partners that valued the company at $100 million. [12]

In 2018, Optimove acquired the DynamicMail business from PowerInbox. [13]

In early 2020, Optimove announced the acquisition of Axonite. [14]

Software and Technology

Optimove is a SaaS application that implements a systematic approach to planning, executing, measuring and optimizing a company's customer marketing plan with the goal of maximizing customer lifetime value. The software models each customer's behavior and preferences in order to predict which marketing campaigns will be most relevant for each individual. [15]

The marketing channels supported by Optimove include email, SMS, mobile push notification, website/app pop-ups, Facebook Custom Audiences [16] and Google Ads. [17]

The software is based on a combination of technologies, including predictive customer modeling, customer micro-segmentation, [18] multi-channel campaign automation, real-time campaign triggers, [19] and systematic campaign optimization using scientific control methodologies. The application's primary interface is a calendar-based marketing management tool that helps users track and optimize campaigns. [20] Campaigns are analyzed as measurable marketing experiments [21] so that users can determine the financial uplift that each marketing campaign generated.

The Optimove product doesn't collect or use any customer-identifying demographic data, which eases privacy concerns. [22]

Critical reception

Related Research Articles

Camunda provides a workflow and decision automation platform offering process orchestration capabilities to organizations of any size. Camunda Platform comes from years of research and development including open source initiatives.

<span class="mw-page-title-main">Pentalog</span>

Pentalog is a privately owned business founded in 1993 by Frederic Lasnier in Orléans, France and now headquartered at Château des Hauts in La Chapelle-Saint-Mesmin. The company expanded over the years to offices and delivery centers in Paris, North America, Romania, Republic of Moldova (Chisinau), Mexico (Guadalajara), Germany (Frankfurt), Vietnam (Hanoi), Switzerland (Geneva) and Singapore.

<span class="mw-page-title-main">UST (company)</span> American technology company

UST, formerly known as UST Global, is a provider of digital technology and transformation, information technology and services, headquartered in Aliso Viejo, California, United States. Stephen Ross founded UST in 1998 in Laguna Hills. The company has offices in the Americas, EMEA, APAC, and India.

HubSpot, Inc. is an American developer and marketer of software products for inbound marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah in 2006.

Neolane, Inc. is a conversational marketing technology provider, which develops marketing automation and cross-channel campaign management software and services for business-to-business and business-to-consumer marketers. In 2012, Neolane recorded $58 million in revenue representing 40% year-over-year growth. It was announced in June 2013 that Adobe Systems would buy Neolane for $600 million.

Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation.

<span class="mw-page-title-main">Act-On</span> American software company

Act-On Software is a software-as-a-service product for marketing automation. The company is headquartered in Portland, Oregon and was founded in 2008, originally retailing its software exclusively through Cisco, which provided $2 million in funding.

<span class="mw-page-title-main">Optimizely</span> American software company

Optimizely is an American company that provides digital experience platform software as a service. Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.

<span class="mw-page-title-main">HighQ</span> British-Canadian software company

HighQ Solutions Ltd. is a privately owned software as a service (SaaS) company providing cloud-based secure file sharing, team collaboration and social networking software. HighQ was founded in London in 2001 by university friends Ajay Patel and Veenay Shah. The company has offices in the UK (London), Australia (Sydney), the Netherlands (Amsterdam), Germany (Frankfurt), USA and an R&D operation in India (Ahmedabad). It has customers in the legal, banking and corporate sectors as well as government and life sciences.

<span class="mw-page-title-main">Kantox</span> Multinational financial technology company

Kantox Ltd is a multinational fintech company that offers Currency Management Automation software for corporate clients. Their software automates the pre-trade, trade, and post-trade stages of the corporate foreign exchange (FX) workflow.

Panaya is a global technology company based in Hod Hasharon, Israel. The company is a subsidiary of Infosys, and has offices in North America, Europe and Japan. It is a SaaS based company certified by SAP, Oracle and Salesforce.com, offering an all-in-one platform for Smart Testing solutions and Change Intelligence, tailored for Enterprise Resource Planning (ERP), Customer Relationship Management (CRM) and cloud-business applications.

<span class="mw-page-title-main">Braze, Inc.</span> American software company

Braze, Inc. is an American cloud-based software company based in New York City. It is a customer engagement platform used by businesses for multichannel marketing.

<span class="mw-page-title-main">Akeneo</span>

Akeneo is a technology company that develops product information management (PIM) and product data intelligence software to improve customer experience. The company was founded in 2013 by Frédéric de Gombert, Benoit Jacquemont, Nicolas Dupont and Yoav Kutner. Akeneo is headquartered in Nantes, France and has offices in the United States, United Kingdom, Germany, Spain, Italy, Israel and Australia with more than 400 employees. It has worked with customers including Shop.com, Fossil, Midland Scientific, Air Liquide, Rexel, Babolat, LVMH and Auchan.

<span class="mw-page-title-main">Scoro</span> Software company

Scoro is a software-as-a-service solution for professional and creative services. The all-in-one business management software combines project management with time and team management, sales, billing, and professional services automation. The company has offices in London, New York, Tallinn, Riga, and Vilnius.

Zeta Global Holdings Corp. is an American marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.

Auka is a Norwegian, VC-backed financial technology company. Its PSD2 compliant technology platform enables banks to issue white label mobile payments products to their private and merchant customers.

<span class="mw-page-title-main">UiPath</span> Romanian-American developer of robotic process automation software

UiPath Inc. is a global software company that makes robotic process automation (RPA) software. It was founded in Bucharest, Romania, by Daniel Dines and Marius Tîrcă. Its headquarters are in New York City. The company's software monitors user activity to automate repetitive front and back office tasks, including those performed using other business software such as customer relationship management or enterprise resource planning (ERP) software.

Silverpop was an Atlanta-based software company focused on digital marketing. It was acquired by IBM in 2014.

ActiveCampaign is a software as a service (SaaS) platform for small-to-mid-sized businesses and is based in Chicago, Illinois. The company offers email marketing, marketing automation, sales automation, and CRM functionality.

<span class="mw-page-title-main">Conversica</span>

Conversica is a US-based cloud software technology company, headquartered in San Mateo, California, that provides two-way AI-driven conversational software and a suite of Intelligent Virtual Assistants for businesses to engage customers via email, chat, and SMS.

References

  1. ↑ "Gartner Magic Quadrant for Multichannel Marketing Hubs". www.gartner.com.
  2. ↑ Takahashi, Dean (2014-03-04). "Optimove tracks the behavior of Facebook app users and targets them with enticing offers". VentureBeat . Retrieved 2016-07-06.
  3. ↑ Sacco, Dominic (2013-10-30). "All big tech retailers will have customer retention systems in ten years". PCR Online. Retrieved 2016-07-27.
  4. ↑ Saks-McLeod, Andrew (2015-04-02). "Customer marketing and retention specialist Optimove opens London office". LeapRate. Retrieved 2016-07-06.
  5. ↑ Roy, Rohit (2016-05-18). "Optimove Looks to Accelerate US Business Growth with New Office in NYC". MarTech Advisor. Retrieved 2016-07-06.
  6. ↑ "Optimove raises $20 million for mobile marketing retention campaigns". VentureBeat. 14 September 2016. Retrieved 2017-01-08.
  7. ↑ "Partners – Optimove" . Retrieved 2016-07-06.
  8. ↑ "iSoftBet to roll out Optimove CRM tech across customer platform". iGaming Business. 2013-09-19. Retrieved 2016-07-06.
  9. ↑ Glocks, Tim (2014-04-07). "Israeli based Optimove Partners With Indian Online Poker Operator Adda52". Poker Online. Retrieved 2016-07-06.
  10. ↑ "Optimove and TradoLogic Announce Collaboration for The Ultimate Combination of Trading Platform and Marketing Campaign Optimization". PRWeb. 2013-05-29. Archived from the original on July 28, 2013. Retrieved 2016-07-06.
  11. ↑ "Retention specialist Optimove wins trio of new partnerships". Gaming Intelligence. 2015-02-06. Retrieved 2016-07-06.
  12. ↑ Haggin, Patience (2016-09-13). "Optimove Raises $20M From Israel Growth Partners". Wall Street Journal. Retrieved 2016-09-18.
  13. ↑ Optimove. "Optimove Expands Email Capabilities with Acquisition of the DynamicMail Business from PowerInbox". www.prnewswire.com (Press release). Retrieved 2021-03-27.
  14. ↑ Optimove. "Optimove Expands Realtime Data Capabilities with Acquisition of Event Streaming Technology Vendor, Axonite". www.prnewswire.com (Press release). Retrieved 2021-03-27.
  15. ↑ Karr, Douglas (2015-06-13). "The Customer Journey and Optimove Retention Automation | Marketing Technology" . Retrieved 2016-07-27.
  16. ↑ Cohen, David (2014-05-03). "Retention Marketer Optimove Interfaces With Facebook Via API, Updates Custom Audiences Daily". Adweek . Retrieved 2016-07-06.
  17. ↑ "Optimove Integrates With Google Ads To Boost Customer Retention". Retail Touchpoints. 2016-08-25. Retrieved 2016-09-18.
  18. ↑ Huhman, Heather (2013-10-02). "Optimove Releases New Suite of Customer Marketing Tools". Business Insider . Retrieved 2016-07-06.
  19. ↑ Roy, Rohit (2015-01-15). "Real-Time Benefit Added to Optimove's Personalized Customer Marketing Platform". MarTech Advisor. Retrieved 2016-07-03.
  20. ↑ Schiff, Allison (2013-10-02). "Segment, Monetize, Retain, Repeat". Direct Marketing News. Retrieved 2016-07-06.
  21. ↑ Yakuel, Pini (2013-10-12). "How to build a scientific approach to customer marketing". GigaOm . Retrieved 2016-07-06.
  22. ↑ Stuart, Laura (2013-12-05). "Online gambling: lessons in marketing tech and customer behavior". GigaOm Research . Retrieved 2016-07-06.
  23. ↑ "Deloitte 2016 Technology Fast 500 EMEA" (PDF). Deloitte Consulting. 8 December 2016. Retrieved 2016-12-26.
  24. ↑ "Deloitte 2016 Technology Fast 50 Israel" (PDF). Deloitte Consulting. 29 November 2016. Retrieved 2016-12-26.
  25. ↑ Klein Leichman, Abigail (2016-05-04). "11 Israeli companies to watch in marketing technology". Israel21c. Retrieved 2016-07-06.
  26. ↑ Chester, Ryan (2015-01-15). "14 Marketing Automation Tools That Can Save Hundreds Of Hours". Killer Startups. Retrieved 2016-07-06.
  27. ↑ Ducoff, Kevin (2013-08-06). "10 Impressive Tel Aviv Tech Startups". The Huffington Post . Retrieved 2016-07-06.
  28. ↑ "15 Marketing Software That Can Boost Your Business". Forbes . July 28, 2013. Retrieved 2015-08-13.
  29. ↑ "Silverpop's Eighth Annual EMEA Customer Conference Draws Record Number of Attendees". 2013-02-07. Retrieved 2016-07-06.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.