 | This article's "History" section contains content that is written like an advertisement .(December 2022) |
| Developer(s) | Adobe [1] |
|---|---|
| Initial release | October 24, 2012 |
| Operating system | Windows, Linux, OS X [1] |
| Available in | Multilingual |
| Type | Software suite, cloud applications |
| License | Software as a service |
| Website | business |
Adobe Experience Cloud (AEC), formerly Adobe Marketing Cloud (AMC), is a collection of integrated online marketing and web analytics products by Adobe.
Adobe Experience Cloud is a comprehensive suite that encompasses analytics, social, advertising, media optimization, targeting, web experience management, journey orchestration, and content management services, hosted on Microsoft Azure.
The suite, initially known as Adobe Marketing Cloud, was unveiled in October 2012 [2] as part of Adobe's strategy to phase out the Omniture brand, which it had acquired in October 2009. [3] [4] The suite integrates products from the acquired company, Omniture, along with other services into a unified cloud service.
This integration includes eight main applications: Adobe Analytics, Adobe Target, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, [5] Adobe Campaign (both Classic and Standard versions), Audience Manager, and Primetime.
On September 15, 2009, Adobe Systems announced its intention to purchase Omniture, Inc., a company specializing in online marketing and web analytics based in Orem, Utah. The acquisition, valued at $1.8 billion, was finalized on October 23, 2009. Post-acquisition, Omniture's offerings were progressively integrated into what is now known as Adobe's Digital Marketing Business Unit, alongside other acquisitions such as Day Software and Efficient Frontier.
In an effort to enhance its marketing cloud's capabilities, Adobe acquired Satellite TMS from Search Discovery in 2013 and rebranded it as Adobe Dynamic Tag Management (Adobe DTM), laying the groundwork for Adobe Launch. Introduced in 2018, Adobe Launch represents the next evolution in tag management systems developed by the company.
Adobe announced the acquisition of Magento for $1.68 billion on May 21, 2018. [6] This acquisition aimed to incorporate commerce features into the Adobe Experience Cloud. Later that same year, on September 20, Adobe proceeded to acquire Marketo, [7] a marketing automation company.
By 2021, Adobe Experience Platform Launch was slated to be integrated into the Adobe Experience Platform as part of a broader suite of data collection technologies. [8]
Adobe Inc., formerly Adobe Systems Incorporated, is an American computer software company based in San Jose, California. It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector-based illustration software; Adobe Acrobat Reader and the Portable Document Format (PDF); and a host of tools primarily for audio-visual content creation, editing and publishing. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription software as a service (SaaS) offering named Adobe Creative Cloud. The company also expanded into digital marketing software and in 2021 was considered one of the top global leaders in Customer Experience Management (CXM).
WebSideStory, Inc. (later Visual Sciences), was founded by Blaise Barrelet in 1996 as web analytics tool and link directory; its products were Hitbox and HBX. The company went public on September 28, 2004. In 2006, WebSideStory acquired high-end private data analysis and visualization software company Visual Sciences for $57 million. A year after the acquisition, WebSideStory rebranded itself as Visual Sciences, Inc. In January 2008 Visual Sciences, Inc. was acquired by Omniture for $394 million.
Oracle RightNow is a customer relationship management (CRM) software service for enterprise organizations which is part of Oracle Service. It was originally developed by RightNow Technologies, Inc., which was acquired by Oracle Corporation in 2011 in a $1.8 billion deal.
KANA Software, Inc. is a wholly owned subsidiary of Verint Systems and provides on-premises and cloud computing hosted customer relationship management software products to many of the Fortune 500, mid-market businesses and government agencies.
Shantanu Narayen is an Indian-American business executive who has been the chairman, president, and chief executive officer (CEO) of Adobe Inc. since December 2007. Before this, he was the company's president and chief operating officer since 2005.
NetSuite Inc. is an American cloud-based enterprise software company that provides products and services tailored for small and medium-sized businesses (SMBs) including accounting and financial management, customer relationship management, inventory management, human capital management, payroll, procurement, project management and e-commerce software. NetSuite was founded in 1998 with headquarters in Austin, Texas. The company is widely seen as the first cloud computing software company, with its founding pre-dating that of Salesforce by about a month.
Magento is an open-source e-commerce platform written in PHP. Magento source code is distributed under Open Software License. Magento was acquired by Adobe Inc in May 2018 for $1.68 billion.
Sitecore is a customer experience management company that provides web content management, and multichannel marketing automation software. The company was founded in 2001 in Denmark.
Omniture is an online marketing and web analytics business unit in Orem, Utah. It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.
Webtrekk GmbH is a German company that offers marketing analytics and customer intelligence software. With Webtrekk, companies can connect, analyze and activate user and marketing data across all devices. Since 2019, Webtrekk is part of the marketing technology service provider, Mapp.
HP Information Management Software is a software from the HP Software Division, used to organize, protect, retrieve, acquire, manage, and maintain information. The HP Software Division also offers information analytics software. The amount of data that companies have to deal with has grown tremendously over the past decade, making the management of this information more difficult. The University of California at Berkeley claims the amount of information produced globally increases by 30 percent annually. An April 2010 Information Management article cited a survey in which nearly 90 percent of businesses blame poor performance on data growth. The survey concluded that for many businesses their applications and databases are growing by 50 percent or more annually, making it difficult to manage the rapid expansion of information.
Neolane, Inc. is a conversational marketing technology provider, which develops marketing automation and cross-channel campaign management software and services for business-to-business and business-to-consumer marketers. In 2012, Neolane recorded $58 million in revenue representing 40% year-over-year growth. It was announced in June 2013 that Adobe Systems would buy Neolane for $600 million.
Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation.
Optimizely is an American company that provides digital experience platform software as a service. Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.
Demandbase is an account-based marketing (ABM), advertising, sales intelligence and data company. Its products provide business-to-business (B2B) companies sales and marketing support that helps users discover, manage, and measure target audiences. This includes identifying web visitors, targeting and engaging accounts, closing deals, and helping to grow customers. Demandbase One, the company’s suite of cloud products, provides account-based marketing (ABM) and ABX, B2B advertising, sales intelligence, and data capabilities. These products integrate into other advertising, marketing, and sales technologies including marketing automation, customer relationship management, web analytics, content and personalization, and other services.
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations automate repetitive tasks and consolidate multi-channel interactions, tracking and web analytics, lead scoring, campaign management and reporting into one system. It often integrates with customer relationship management (CRM) and customer data platform (CDP) software.
Episerver is a software company offering web content management (WCM), digital commerce, and digital marketing, through the Episerver Digital Experience Platform Cloud Service. In January 2021, Episerver announced that they were rebranding as Optimizely, a company they acquired in October, 2020.
Oracle Advertising and Customer Experience (CX) is a suite of cloud-based applications offered by Oracle Corporation that includes tools for advertising, marketing, sales, e-commerce, customer service.
