Digital asset management

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Digital asset management (DAM) and the implementation of its use as a computer application is required in the collection of digital assets to ensure that the owner, and possibly their delegates, can perform operations on the data files. [1]

Contents

Terminology

The term media asset management (MAM) may be used in reference to Digital Asset Management when applied to the sub-set of digital objects commonly considered "media", namely audio recordings, photos, and videos. [2] Any editing process that involves media, especially video, can make use of a MAM to access media components to be edited together or combined with a live feed in a fluent manner. A MAM typically offers at least one searchable index of the images, audio, and videos it contains, constructed from metadata harvested from the images using pattern recognition, or input manually. [3]

Digital asset management (DAM) may focus on the electronic management of any form of a digitally stored piece of information. DAM is certainly strategic, while MAM is almost always tactical. Both asset management primarily reflect long-term stored content that is used for archiving, preservation, and most notably reuse. [4]

Management

Creation

Applications implement Digital Asset Management (DAM) by importing it from the analog and/or digital domains (by encoding, scanning, optical character recognition, etc.) or by authoring it as a new object. [5]

Indexing

A primary function of a DAM system is to make assets easily available to its users by providing a searchable index that supports retrieval of assets by their content and/or metadata. [6] The cataloging function is usually part of the ingestion process for new assets. [7]

Workflow

Digital assets will typically have a lifecycle, which may include various states such as creation, approval, live, archived, and deleted.

Version control

Often a DAM system will store earlier versions of a digital asset and allow those to be downloaded or reverted to. Therefore, a DAM system can operate as an advanced type of version control system.

Access control

Finally, a DAM system typically includes security controls ensuring relevant people have access to assets. This will often involve integration with existing directory services via a technology such as single sign-on.

Categorization

Smaller DAM systems are used in a particular operational context, for instance, in video production systems. The key differentiators between them are the types of input encoders used for creating digital copies of assets to bring them under management, and the output decoders and/or formatters used to make them usable as documents and/or online resources. The metadata of a content item can serve as a guide to the selection of the codec(s) needed to handle the content during processing and may be of use when applying access control rules to enforce authorization policy. [8]

Requirements

Assets that require specific technologies to be used in a workflow need to have their bandwidth, latency, and access control requirements considered in the design of the tools that create or store them, as well as in the architecture of the system that distributes and archives them. [9] When assets are not actively being worked on, they can be stored in a DAM in various formats, including as a blob (binary large object in a database) or as a file in a standard file system, which is "cheaper" to store than the form needed during operations on them. [10] This allows the implementation of large-scale DAM as an assembly of high-performance processing systems within a network with a high-density storage solution at its center. [11]

Types of systems

Digital asset management systems fall into the following classifications: [12]

All of these types will include features for workflow management, collaboration, project management, and revision control.

Media asset issues

An asset can exist in several formats and in a sequence of versions. The digital version of the original asset is generally captured in as high resolution, colour depth, and (if applicable) frame rate as needed to ensure that results are of acceptable quality for the end-use. There can also be thumbnail copies of lower quality for use in visual indexing.

Metadata for an asset can include its packaging, encoding, provenance, ownership and access rights, and location of original creation. It is used to provide hints to the tools and systems used to work on, or with, the asset about how it should be handled and displayed. [13]

See also

Related Research Articles

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Non-linear editing is a form of offline editing for audio, video, and image editing. In offline editing, the original content is not modified in the course of editing. In non-linear editing, edits are specified and modified by specialized software. A pointer-based playlist, effectively an edit decision list (EDL), for video and audio, or a directed acyclic graph for still images, is used to keep track of edits. Each time the edited audio, video, or image is rendered, played back, or accessed, it is reconstructed from the original source and the specified editing steps. Although this process is more computationally intensive than directly modifying the original content, changing the edits themselves can be almost instantaneous, and it prevents further generation loss as the audio, video, or image is edited.

A document management system (DMS) is usually a computerized system used to store, share, track and manage files or documents. Some systems include history tracking where a log of the various versions created and modified by different users is recorded. The term has some overlap with the concepts of content management systems. It is often viewed as a component of enterprise content management (ECM) systems and related to digital asset management, document imaging, workflow systems and records management systems.

A content management system (CMS) is computer software used to manage the creation and modification of digital content . A CMS is typically used for enterprise content management (ECM) and web content management (WCM). ECM typically supports multiple users in a collaborative environment, by integrating document management, digital asset management, and record retention. Alternatively, WCM is the collaborative authoring for websites and may include text and embed graphics, photos, video, audio, maps, and program code that display content and interact with the user. ECM typically includes a WCM function.

Content management (CM) are a set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referred to as digital content, or simply as content.

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In library and archival science, digital preservation is a formal process to ensure that digital information of continuing value remains accessible and usable in the long term. It involves planning, resource allocation, and application of preservation methods and technologies, and combines policies, strategies and actions to ensure access to reformatted and "born-digital" content, regardless of the challenges of media failure and technological change. The goal of digital preservation is the accurate rendering of authenticated content over time.

Enterprise content management (ECM) extends the concept of content management by adding a timeline for each content item and, possibly, enforcing processes for its creation, approval, and distribution. Systems using ECM generally provide a secure repository for managed items, analog or digital. They also include one methods for importing content to manage new items, and several presentation methods to make items available for use. Although ECM content may be protected by digital rights management (DRM), it is not required. ECM is distinguished from general content management by its cognizance of the processes and procedures of the enterprise for which it is created.

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A digital asset is anything that exists only in digital form and comes with a distinct usage right or distinct permission for use. Data that do not possess those rights are not considered assets.

<span class="mw-page-title-main">Fedora Commons</span>

Fedora is a digital asset management (DAM) content repository architecture upon which institutional repositories, digital archives, and digital library systems might be built. Fedora is the underlying architecture for a digital repository, and is not a complete management, indexing, discovery, and delivery application. It is a modular architecture built on the principle that interoperability and extensibility are best achieved by the integration of data, interfaces, and mechanisms as clearly defined modules.

<span class="mw-page-title-main">Image organizer</span> Software for organising digital images

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Cumulus is a digital asset management software designed for client/server system which is developed by Canto Software. The product makes use of metadata for indexing, organizing, and searching.

Storage Technology Corporation created several magnetic tape data storage formats. These are commonly used with large computer systems, typically in conjunction with a robotic tape library. The most recent format is the T10000. StorageTek primarily competed with IBM in this market, and continued to do so after its acquisition by Sun Microsystems in 2005 and as part of the Sun Microsystems acquisition by Oracle in 2009.

The digital supply chain is a new media term which encompasses the process of the delivery of digital media, be it music or video, by electronic means, from the point of origin to destination (consumer). In much the same manner a physical medium must go through a “supply chain” process in order to mature into a consumable product, digital media must pass through various stages in processing to get to a point in which the consumer can enjoy the music or video on a mobile device, computer, or television set.

<span class="mw-page-title-main">Metadata</span> Data

Metadata is "data that provides information about other data", but not the content of the data itself, such as the text of a message or the image itself. There are many distinct types of metadata, including:

The Handle System is a proprietary registry assigning persistent identifiers, or handles, to information resources, and for resolving "those handles into the information necessary to locate, access, and otherwise make use of the resources". As with handles used elsewhere in computing, Handle System handles are opaque, and encode no information about the underlying resource, being bound only to metadata regarding the resource. Consequently, the handles are not rendered invalid by changes to the metadata.

Document capture software refers to applications that provide the ability and feature set to automate the process of scanning paper documents or importing electronic documents, often for the purposes of feeding advanced document classification and data collection processes. Most scanning hardware, both scanners and copiers, provides the basic ability to scan to any number of image file formats, including: PDF, TIFF, JPG, BMP, etc. This basic functionality is augmented by document capture software, which can add efficiency and standardization to the process.

Content storage management (CSM) is a technique for the evolution of traditional media archive technology used by media companies and content owners to store and protect valuable file-based media assets. CSM solutions focus on active management of content and media assets regardless of format, type and source, interfaces between proprietary content source/destination devices and any format and type of commodity IT centric storage technology. These digital media files most often contain video but in rarer cases may be still pictures or sound. A CSM system may be directed manually but is more often directed by upper-level systems, which may include media asset management (MAM), automation, or traffic.

The Entertainment Identifier Registry, or EIDR, is a global unique identifier system for a broad array of audiovisual objects, including motion pictures, television, and radio programs. The identification system resolves an identifier to a metadata record that is associated with top-level titles, edits, DVDs, encodings, clips, and mashups. EIDR also provides identifiers for video service providers, such as broadcast and cable networks.

References

  1. Theresa Regli (2016). Digital and Marketing Asset Management. Rosenfeld. ISBN   978-1-933820-12-5.
  2. Bardoz, Sebastien. "Council Post: How To Personalize Your Content Through Data And Successfully Leverage A Digital Asset Management Solution". Forbes. Retrieved 2023-04-17.
  3. Jacobsen, Jens; Schlenker, Tilman; Edwards, Lisa (2005). Implementing a Digital Asset Management System: For Animation, Computer Games, and Web Development. Focal Press. ISBN   0-240-80665-4.
  4. Wager, Skiff (2005). "Digital asset management, media asset management, and content management: From confusion to clarity" (PDF). JOURNAL OF DIGITAL ASSET MANAGEMENT. 1: 40–45. doi:10.1057/palgrave.dam.3640008 . Retrieved 13 January 2025.
  5. Blanke, Tobias (2014). Digital Asset Ecosystems: Rethinking crowds and clouds. Elsevier. ISBN   9781780633824.
  6. "Digital asset management". www.ibm.com. Retrieved 2021-10-06.
  7. Krogh, Peter (2009). The DAM Book, Second Edition. O'Reilly Media. ISBN   978-0-596-52357-2.
  8. Elizabeth Keathley (2014). Digital Asset Management: Content Architectures, Project Management, and Creating Order out of Media Chaos. APress. ISBN   978-1430263777.
  9. "What is Digital Asset Management (DAM)? - Artwork Flow". www.artworkflowhq.com. Retrieved 2023-02-03.
  10. Diamond, David (2012). DAM Survival Guide: Digital Asset Management Initiative Planning. DAMSurvivalGuide.com. ISBN   9781478287667.
  11. "Business Management Magazine no 39- Optimizing Digital Asset Management (page 86)". Archived from the original on July 14, 2009. Retrieved July 25, 2019.
  12. Austerberry, David (2006). Digital Asset Management, Second Edition. Focal Press. ISBN   0-240-80868-1.

Further reading