Type of site | Online media |
---|---|
Available in | English |
Founded | April 2015 |
Headquarters | , |
Area served | Worldwide |
Owner | Bustle Digital Group |
Founder(s) | Michael Rothman [1] Simon Isaacs [2] |
URL | fatherly |
Advertising | Yes |
Registration | No |
Current status | Active |
Fatherly is a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents. [3] [4] The company was founded in 2015 and is based in New York City. [5]
Fatherly offers articles, videos, and other digital content tailored to young fathers. The company has been described by The New York Times as "BuzzFeed meets Vice for parents". [2] While the site's content is geared toward men, half of Fatherly's audience are women. [6]
Fatherly covers a variety of topics across health, science, play, relationships, personal finance, gear and parenting. It also has several content franchises including 940 Weekends, which focuses on activities; My Father, The…, which provides first-person narratives from sons and daughters of famous parents; and The Fatherly Podcast, a streaming, conversation-based show. [6] [7] [8]
In October 2014, when Fatherly.com was still in beta, the company created a grant called The Fatherly Fund to help parents fund and complete projects for their children that they would not otherwise be able to afford. [9]
Founded by Simon Isaacs and Michael Rothman, Fatherly launched in April 2015. The founders cited the lack of male-focused parenting content as inspiration for the company. [10] Rothman further explained that he and Isaacs began Fatherly in part because "there are more diverse notions of family generally [and] there should be a platform for insights, advice and product recommendations that provides a bigger tent for more of today's parents." [11]
Fatherly was named one of Oprah's "favorite things" of 2016 and was noted by Adweek , Digiday and CNBC for its success with video targeting on Facebook. [12] [13] [14] In June 2016, nearly 3 million unique visitors went to the site. [15] By 2017, Fatherly reached 75 million people on Facebook each week. [6]
In early 2017, Fatherly received a Webby Award for "Best Parenting Site on the Internet." [16] Later that same year, Fatherly hired Andrew Burmon as editor-in-chief of the site. [17] Fatherly hired Michael Wertheim as the company's Chief Operating Officer. [15]
In 2020, Fatherly was acquired by Some Spider Studios, the parent of Scary Mommy. [18] In 2021, Bustle Digital Group acquired Some Spider. [19]
Fatherly raised an initial round of funding in 2015 for $2 million, which was led by SoftTech VC. [20] Other investors in the round included Crosslink Capital, Lerer Hippeau Ventures, The Knight Foundation, Gary Vaynerchuk and several angel investors. [21]
In 2017 Fatherly raised its Series A funding round totaling $4 million, which was led by BDMI with participation from SoftTech VC, Crosslink Capital, WPP plc, Lerer Hippeau Ventures and the talent agency UTA. [7] [22] [23]
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