 | |
Type of site | Online magazine |
|---|---|
| Available in | English |
| Founded | August 12, 2015 |
| Headquarters | , United States |
| Founder(s) | Dave Nemetz Winton Welsh Steve Marshall Michael Schaefermeyer John Degner |
| Key people |
|
| Employees | 30 |
| Parent | Bustle Digital Group [1] |
| URL | inverse |
| Current status | Active |
Inverse is an online magazine from Bustle Digital Group, covering topics such as technology, science, and culture for a millennial audience. [2]
Launched in 2015 by Dave Nemetz, co-founder of Bleacher Report , [3] the site was made possible through seed funding with its headquarters in San Francisco, California [4] and the editorial staff initially based in Brooklyn, New York. [5]
As of August 2016, the site had over 4.9 million U.S. multiplatform unique visitors. [6] [ clarification needed ]
The company raised a $6 million Series A funding in 2016, led by Crosslink Capital with participation from Bertelsmann Digital Media Investments. [7]
In 2017, the headquarters was moved to SoHo, Manhattan, New York City with an expanded staff of approximately 30 full-time employees and 25 freelancers. [8] In September 2017, the company debuted two shows on the Facebook Watch platform. [9]
On August 15, 2018, six staff writers (15 percent of the staff) were laid off after it was reported that the site's monthly unique visitors went down from 7.2 million in July 2017 to 5.7 million. [10] The site's traffic jumped back up in 2018, averaging just above 7 million total visits a month. [11]
On July 23, 2019, Bustle Digital Group announced they had purchased Inverse. [1] Inverse debuted a new design created by Bustle titled "Inverse 2.0" on January 22, 2020. [12]
As founder, Nemetz is CEO of the company, while other co-founders include Winton Welsh (CTO), Steve Marshall (Head of Product and Design) and senior engineers, Michael Schaefermeyer and John Degner. All previously worked with Nemetz at Bleacher Report, but Marshall, Schaefermeyer, and Degner are no longer at the company. [13] They appeared on Business Insider's Silicon Alley 100 list in 2015. [14]
Inverse's executive editor is Nick Lucchesi. [15]
In December 2017, David Spiegel, formerly of CNN and BuzzFeed, joined the staff as chief revenue officer. [16] He left the next year for New York magazine. [17]
Complex Networks is an American media and entertainment company for youth culture, based in New York City. It was founded as a bi-monthly magazine, Complex, by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular and emerging trends in style, sneakers, food, music, sports and pop culture. Complex Networks reached over 90 million unique users per month in 2013 across its owned and operated and partner sites, socials and YouTube channels. The print magazine ceased publication with the December 2016/January 2017 issue. Complex currently has 6.02 million subscribers and 1.8 billion total views on YouTube. As of 2019, the company's yearly revenue was estimated to be US$200 million, 15% of which came from commerce.
Bleacher Report is a website that focuses on sport and sports culture. Its headquarters are in San Francisco, with offices in New York City and London.
The Muse is a New York City-based online career platform founded in 2011 by Kathryn Minshew, Alexandra Cavoulacos, and Melissa McCreery.
Mustafa Suleyman is a British artificial intelligence (AI) entrepreneur. He is the CEO of Microsoft AI, and the co-founder and former head of applied AI at DeepMind, an AI company acquired by Google. After leaving DeepMind, he co-founded Inflection AI, a machine learning and generative AI company, in 2022.
Mic is an American internet and media company based in New York City that caters to millennials.
Bustle is an online American women's magazine founded in August 2013 by Bryan Goldberg. It positions news and politics alongside articles about beauty, celebrities, and fashion trends. By September 2016, the website had 50 million monthly readers.
Elite Daily is an American online news platform founded by David Arabov, Jonathon Francis, and Gerard Adams. The site describes its target audience as millennials. In addition to general news and trending topics, the site offers feature stories and listicles covering politics, social justice, sex and dating, women's issues, and sports. Its slogan is "The Voice of Generation Y".
Uproxx is an entertainment and popular culture news website. It was founded in 2008 by Jarret Myer and Brian Brater, and acquired by Woven Digital in 2014. The site's target audience is men aged 18–34. It was acquired by Warner Music Group in August 2018, with Myer and CEO Benjamin Blank remaining in control of the company's operations.
Evan Beard is an American entrepreneur, engineer, and co-founder with Ashton Kutcher of the media company A Plus (aplus.com). A Plus ranks among the largest websites in the US, with 30 to 50 million monthly unique visitors, and six months after launch was the fastest growing website in comScore's Mobile Metrix database. Beard has been recognized on the Forbes "30 under 30" list which features the "brightest young entrepreneurs, breakout talents and change agents" and Business Insider's list of the "most inspiring and influential people in New York tech". Prior to A Plus, Beard co-founded Etacts and ArmorHub, both acquired by publicly traded companies.
Snap Inc. is a technology company, founded on September 16, 2011, by Evan Spiegel, Bobby Murphy, and Reggie Brown based in Santa Monica, California. The company developed and maintains technological products and services, namely Snapchat, Spectacles, and Bitmoji. The company was named Snapchat Inc. at its inception, but it was rebranded Snap Inc. on September 24, 2016, in order to include the Spectacles product under the company name.
Blavity is an American digital media company and website based in Los Angeles targeting black millennials. Their mission is to "economically and creatively support Black millennials across the African scape, so they can pursue the work they love, and change the world in the process."
Cheddar Inc. is an American live streaming financial news network founded by Jon Steinberg in the United States. Cheddar broadcasts live daily from the floor of the New York Stock Exchange (NYSE), Nasdaq, the Flatiron Building in New York City, and the White House lawn and briefing room in Washington, D.C. covering new products, technologies, and services.
The Outline was an online publication focused on "power, culture, and the future." It was founded independently by Joshua Topolsky in 2016 and later became a subsidiary of Bustle.
Dave Nemetz is an American entrepreneur and business executive best known for co-founding Bleacher Report. He founded Inverse in 2015, and was CEO of the company for its first years; he sold it in 2020.
The Athletic is a subscription-based sports journalism website, and the sports department of The New York Times.
Fatherly is a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents. The company was founded in 2015 and is based in New York City.
Bryan Goldberg is an American entrepreneur and the owner of Bustle Digital Group, which operates a number of media properties, including Bustle, Nylon, W Magazine and Gawker. Previously, Goldberg founded Bleacher Report, a sports news website that sold to Turner Broadcasting System in 2012 for $200 million.
Insider Inc. is an American online media company known for publishing Business Insider and other media websites. It is a subsidiary of the German publisher Axel Springer SE, the largest in Europe.
Dave Finocchio is an American businessman who co-founded the sports news website Bleacher Report, which is the second-largest digital sports publisher with over 45 million monthly readers. In 2012, Finocchio led the company through an acquisition by Turner Broadcasting System for approximately $175 million. He stepped away from daily operations of Bleacher Report in 2014 but returned to the company as its CEO in 2016.
The DeGoogle movement is a grassroots campaign that has spawned as privacy advocates urge users to stop using Google products entirely due to growing privacy concerns regarding the company. The term refers to the act of removing Google from one's life. As the growing market share of the internet giant creates monopolistic power for the company in digital spaces, increasing numbers of journalists have noted the difficulty to find alternatives to the company's products. Some projects, such as ungoogled-chromium, primarily distinguish themselves from Google-maintained products by their lessened dependence on the company's infrastructure. It can be seen as part of a broader opposition to big tech companies, sometimes referred to as "techlash."
