 | |
Type of site | Online magazine |
|---|---|
| Available in | English |
| Founded | August 12, 2015 |
| Headquarters | , United States |
| Founder(s) |
|
| Key people |
|
| Employees | 30 |
| Parent | Bustle Digital Group [1] |
| URL | inverse |
| Current status | Active |
Inverse is an online magazine from Bustle Digital Group, covering topics such as technology, science, and culture for a millennial audience. [2]
Launched in 2015 by Dave Nemetz, co-founder of Bleacher Report , [3] the site was made possible through seed funding with its headquarters in San Francisco, California [4] and the editorial staff initially based in Brooklyn, New York. [5]
As of August 2016, the site had over 4.9 million U.S. multiplatform unique visitors. [6] [ clarification needed ]
The company raised a $6 million Series A funding in 2016, led by Crosslink Capital with participation from Bertelsmann Digital Media Investments. [7]
In 2017, the headquarters was moved to SoHo, Manhattan, New York City with an expanded staff of approximately 30 full-time employees and 25 freelancers. [8] In September 2017, the company debuted two shows on the Facebook Watch platform. [9]
On August 15, 2018, six staff writers (15 percent of the staff) were laid off after it was reported that the site's monthly unique visitors went down from 7.2 million in July 2017 to 5.7 million. [10] The site's traffic jumped back up in 2018, averaging just above 7 million total visits a month. [11]
On July 23, 2019, Bustle Digital Group announced they had purchased Inverse. [1] Inverse debuted a new design created by Bustle titled "Inverse 2.0" on January 22, 2020. [12]
As founder, Nemetz is CEO of the company, while other co-founders include Winton Welsh (CTO), Steve Marshall (Head of Product and Design) and senior engineers, Michael Schaefermeyer and John Degner. All previously worked with Nemetz at Bleacher Report, but Marshall, Schaefermeyer, and Degner are no longer at the company. [13] They appeared on Business Insider's Silicon Alley 100 list in 2015. [14]
Inverse's executive editor is Nick Lucchesi. [15]
In December 2017, David Spiegel, formerly of CNN and BuzzFeed, joined the staff as chief revenue officer. [16] He left the next year for New York magazine. [17]
Gawker was an American blog founded by Nick Denton and Elizabeth Spiers that was based in New York City and focused on celebrities and the media industry. According to SimilarWeb, the site had over 23 million visits per month in 2015. Founded in 2002, Gawker was the flagship blog for Denton's Gawker Media. Gawker Media also managed other blogs such as Jezebel, io9, Deadspin and Kotaku.
Gawker Media LLC was an American internet media company and blog network. It was founded by Nick Denton in October 2003 as Blogwire, and was based in New York City. Incorporated in the Cayman Islands, as of 2012, Gawker Media was the parent company for seven different weblogs and many subsites under them: Gawker.com, Deadspin, Lifehacker, Gizmodo, Kotaku, Jalopnik, and Jezebel. All Gawker articles are licensed on a Creative Commons attribution-noncommercial license. In 2004, the company renamed from Blogwire, Inc. to Gawker Media, Inc., and to Gawker Media LLC shortly after.
Bleacher Report is a website that focuses on sport and sports culture. Its headquarters are in San Francisco, with offices in New York City and London.
Matthew Segal is an American entrepreneur and media executive who co-founded ATTN:, a social video publisher and entertainment studio with a mission to convey important topics through entertainment. The company was acquired by Blackstone's Candle Media for a reported 150 million dollars. Segal previously co-founded OurTime.org, a national voter empowerment network for young Americans.
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Blavity is an American digital media company and website based in Los Angeles targeting black millennials. Their mission is to "economically and creatively support Black millennials across the African scape, so they can pursue the work they love, and change the world in the process."
Cheddar Inc. is an American live streaming financial news network founded by Jon Steinberg in the United States. Cheddar broadcasts live daily from the floor of the New York Stock Exchange (NYSE), Nasdaq, the Flatiron Building in New York City, and the White House lawn and briefing room in Washington, D.C. covering new products, technologies, and services.
The Outline was an online publication focused on "power, culture, and the future." It was founded independently by Joshua Topolsky in 2016 and later became a subsidiary of Bustle.
Dave Nemetz is an American entrepreneur and business executive best known for co-founding Bleacher Report. He founded Inverse in 2015, and was CEO of the company for its first years; he sold it in 2020.
The Athletic is a subscription-based sports journalism department of The New York Times.
Bryan Goldberg is an American entrepreneur and the owner of Bustle Digital Group, which operates a number of media properties, including Bustle, Nylon, W Magazine and Gawker. Previously, Goldberg founded Bleacher Report, a sports news website that sold to Turner Broadcasting System in 2012 for $200 million.
Insider Inc. is an American online media company known for publishing Business Insider and other media websites. It is a subsidiary of the German publisher Axel Springer SE, the largest in Europe.
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