![]() | This article contains promotional content .(February 2023) |
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Type of site | Online media |
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Available in | English |
Founded | March 2008 in Baltimore, Maryland, United States |
Headquarters | 20 W 22nd St Ste 301, New York City, New York, United States |
Country of origin | United States |
Owner | Bustle Digital Group |
Founder(s) | Jill Smokler |
Editor | Kate Auletta |
Revenue | ![]() |
URL | www |
Commercial | Yes |
Registration | No |
Current status | Active |
Native client(s) on | Web browser |
Scary Mommy is a website that produces content targeting mothers, specifically focusing on parenting, motherhood, current events, and pop culture. The site is owned by Bustle Digital Group, and the website is based in New York City. [1] Scary Mommy began as Jill Smokler's personal blog and exploded into a massive community of mothers. The site peaked around 2009-2015.
Scary Mommy was founded in March 2008 by Jill Smokler in Baltimore, Maryland. A companion book titled Confessions of a Scary Mommy was published by Smokler in April 2012 and became an instant bestseller. Scary Mommy Nation, a 501(c)(3) non-profit organization, was established by Smokler in 2013, which raised money for families who weren't able to afford a Thanksgiving dinner. In 2014, the website and its service earned its first Webby Award in the "Family/Parenting" category, which was then followed by additional Webby Awards in 2015 and 2018. [2] [3] [4] [5] [6] [7] [8]
In February 2015, the website was acquired by Some Spiders Studios, with Smokler staying on as chief content officer for the next three years. Smokler left Scary Mommy in May 2018. In 2020, Some Spider Studios acquired Fatherly, and in 2021, Bustle Digital Group acquired Some Spider. [1] [9] [10] [11]
Scary Mommy originated as a parenting and motherhood blog by Jill Smokler. The blog incorporated the Scary Mommy Confessions feature, which enabled users to share anonymous messages related to motherhood. Scary Mommy also launched a channel on Snapchat's Discover feature in 2018. [12] [13]