 | This article needs additional citations for verification .(September 2011) |
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| Company type | Private |
|---|---|
| Industry | Restaurants |
| Founded | 1968 in Gällivare, Sweden |
| Headquarters | Luleå, Sweden |
Key people | Richard Bergfors, Chairman/CEO; Curt Bergfors, Founder |
| Products | Burgers and other fast food |
| Revenue |  4.1 billion SEK (2021) |
Number of employees | 7400 (2022) |
| Website | www |
Max Burgers Aktiebolag (Max Burgers Incorporated), earlier Max Hamburgerrestauranger AB, is a Swedish fast food corporation.
The chain was founded by Curt Bergfors (27 February 1949 - 8 May 2022 [1] ) and Britta Fredriksson in Gällivare, Sweden in 1968. Bergfors' oldest son Richard Bergfors is the current president since 2002.
Until the 1980s, Max was the largest hamburger restaurant chain in northern Sweden, with only a single restaurant outside of Norrland (on Drottninggatan, Stockholm). This changed during the 1990s, when they expanded to become a nationwide fast-food chain. By 2011, there were around 85 restaurants in Sweden, compared to just 40 five years earlier.
From 2005 to 2010, Max expanded extensively to the western parts of Sweden, and in 2010, plans were announced to expand to Riyadh, Egypt and Dubai with Kuwait following. [2] Three years later Landmark Group was operating three Max restaurants in Dubai, where the menu was modified to exclude bacon. [3] The chain also operates restaurants in Poland.
The first restaurant in Norway opened on May 11, 2011 [4] followed by the first in Denmark on March 1, 2013, and in Poland September 1, 2017. [4]
As of November 5 2022, there are 146 restaurants in Sweden, 24 restaurants in Poland, [5] 9 in Norway [6] and 4 in Denmark.
The name Max came from the nickname of Curt Bergfors, which was taken from Swedish actor Max von Sydow. [7]
Max was the first hamburger restaurant in Sweden to outcompete McDonald's restaurants, which happened in 1991 in Umeå and Luleå, where McDonald's (who arrived later in northern Sweden than in Sweden's major cities) in fact closed their restaurants before returning a few years later. In 2007, the popularity of Max forced the McDonald's in Skellefteå, Piteå and, again, in Luleå out of business. [8]
A hamburger, or simply a burger, is a dish consisting of fillings—usually a patty of ground meat, typically beef—placed inside a sliced bun or bread roll. The patties are often served with cheese, lettuce, tomato, onion, pickles, bacon or chilis with condiments such as ketchup, mustard, mayonnaise, relish or a "special sauce", often a variation of Thousand Island dressing and are frequently placed on sesame seed buns. A hamburger patty topped with cheese is called a cheeseburger.
A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service. The food served in fast-food restaurants is typically part of a "meat-sweet diet", offered from a limited menu, cooked in bulk in advance and kept hot, finished and packaged to order, and usually available for take away, though seating may be provided. Fast-food restaurants are typically part of a restaurant chain or franchise operation that provides standardized ingredients and/or partially prepared foods and supplies to each restaurant through controlled supply channels. The term "fast food" was recognized in a dictionary by Merriam–Webster in 1951.
The Big Mac is a hamburger sold by the international fast food restaurant chain McDonald's. It was introduced in the Greater Pittsburgh area in 1967 and across the United States in 1968. It is one of the company's flagship products and signature dishes. The Big Mac contains two beef patties, cheese, shredded lettuce, pickles, minced onions, and a Thousand Island-type dressing advertised as "special sauce", on a three-slice sesame-seed bun.
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The Last Sentence is a 2012 Swedish film, directed by Jan Troell and starring Jesper Christensen, Pernilla August, Björn Granath and Ulla Skoog. It is set between 1933 and 1945, and focuses on the life and career of Torgny Segerstedt, a Swedish newspaper editor who was a prominent critic of Hitler and the Nazis during a period when the Swedish government and monarch were intent on maintaining Sweden's neutrality and avoiding tensions with Germany. The film also deals with Segerstedt's relations with his wife, his mistress, and his mistress's husband.
The McAfrika was a hamburger sold by the fast food restaurant chain McDonald's in Norway and Denmark and "traded" as a Limited Edition Olympic Games Burger. It attracted significant public criticism as a result of its name and the timing of its launch.
Events in the year 2020 in Sweden.
The following is a list of notable events and releases that happened in Scandinavian music in 2020.
(Go to last year in Scandinavian music or next year in Scandinavian music.)
The McPlant is a vegetarian burger sold by the fast-food chain McDonald's in several European countries. In 2021, McDonald's partnered with Beyond Meat, a Los Angeles–based producer of plant-based meat substitutes, to create the McPlant platform. It features a plant-based meat alternative burger patty made from plant ingredients such as potatoes, peas and rice.
Events in the year 2021 in Sweden.
