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| Company type | Private |
|---|---|
| Industry | Restaurants |
| Founded | 1968 in Gällivare, Sweden |
| Headquarters | Luleå, Sweden |
Key people | Richard Bergfors, Chairman/CEO; Curt Bergfors, Founder |
| Products | Burgers and other fast food |
| Revenue |  4.1 billion SEK (2021) |
Number of employees | 7400 (2022) |
| Website | www |
Max Burgers Aktiebolag ("Max Burgers Incorporated"), earlier Max Hamburgerrestauranger AB, is a Swedish fast food corporation.
The chain was founded by Curt Bergfors (27 February 1949 - 8 May 2022 [1] ) and Britta Fredriksson in Gällivare, Sweden, in 1968. Bergfors' oldest son Richard Bergfors is the current president since 2002.
Until the 1980s, Max was the largest hamburger restaurant chain in northern Sweden, with only a single restaurant outside of Norrland (on Drottninggatan, Stockholm). This changed during the 1990s, when they expanded to become a nationwide fast-food chain. By 2011, there were around 85 restaurants in Sweden, compared to just 40 five years earlier.
From 2005 to 2010, Max expanded extensively to the western parts of Sweden, and in 2010, plans were announced to expand to Riyadh, Egypt and Dubai with Kuwait following. [2] Three years later Landmark Group was operating three Max restaurants in Dubai, where the menu was modified to exclude bacon. [3] The chain also operates restaurants in Poland.
The first restaurant in Norway opened on May 11, 2011 [4] followed by the first in Denmark on March 1, 2013, and in Poland September 1, 2017. [4]
As of December 17 2024, there are 155 restaurants in Sweden [5] , 26 restaurants in Poland [6] , 8 in Norway [7] and 6 in Denmark [8] .
The name Max came from the nickname of Curt Bergfors, which was taken from Swedish actor Max von Sydow. [9]
Max was the first hamburger restaurant in Sweden to outcompete McDonald's restaurants, which happened in 1991 in Umeå and Luleå, where McDonald's (who arrived later in northern Sweden than in Sweden's major cities) in fact closed their restaurants before returning a few years later. In 2007, the popularity of Max forced the McDonald's in Skellefteå, Piteå and, again, in Luleå out of business. [10]
A hamburger, or simply a burger, is a dish consisting of fillings—usually a patty of ground meat, typically beef—placed inside a sliced bun or bread roll. The patties are often served with cheese, lettuce, tomato, onion, pickles, bacon, or chilis with condiments such as ketchup, mustard, mayonnaise, relish or a "special sauce", often a variation of Thousand Island dressing, and are frequently placed on sesame seed buns. A hamburger patty topped with cheese is called a cheeseburger. Under some definitions, and in some cultures, a burger is considered a sandwich.
A fast-food restaurant, also known as a quick-service restaurant (QSR) within the industry, is a specific type of restaurant that serves fast-food cuisine and has minimal table service. The food served in fast-food restaurants is typically part of a "meat-sweet diet", offered from a limited menu, cooked in bulk in advance and kept hot, finished and packaged to order, and usually available for take away, though seating may be provided. Fast-food restaurants are typically part of a restaurant chain or franchise operation that provides standardized ingredients and/or partially prepared foods and supplies to each restaurant through controlled supply channels. The term "fast food" was recognized in a dictionary by Merriam–Webster in 1951.
Burger King Corporation is an American multinational chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based restaurant chain. After Insta-Burger King ran into financial difficulties, its two Miami-based franchisees David Edgerton (1927–2018) and James McLamore (1926–1996) purchased the company in 1959. Over the next half-century, the company changed hands four times and its third set of owners, a partnership between TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, took it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with its partner Berkshire Hathaway, eventually merged the company with the Canadian-based doughnut chain Tim Hortons under the auspices of a new Canadian-based parent company named Restaurant Brands International.
The Big Mac is a brand of hamburger sold by the international fast food restaurant chain McDonald's as one of the company's flagship products and signature dish. It was introduced by a Greater Pittsburgh area franchisee in 1967 and expanded nationwide in 1968.
In-N-Out Burgers, doing business as In-N-Out Burger, is an American regional chain of fast food restaurants with locations primarily in California and to a lesser extent the Southwest from Oregon to Texas. It was founded in Baldwin Park, California, in 1948 by Harry (1913–1976) and Esther Snyder (1920–2006). The chain is headquartered in Irvine, California, and has expanded outside Southern California into the rest of California, as well as into Arizona, Nevada, Utah, Texas, Oregon, Colorado, and Idaho, and is planning expansions into New Mexico and Tennessee. The current owner is Lynsi Snyder, the Snyders' only grandchild.
Hungry Jack's Pty Ltd. is an Australian fast food franchise of the Burger King Corporation. It is a wholly owned subsidiary of Competitive Foods Australia, a privately held company owned by Jack Cowin. Hungry Jack's owns and operates or sub-licenses all of the Burger King/Hungry Jack's restaurants in Australia.
Piteå is a locality and the seat of Piteå Municipality in Norrbotten County, Sweden. Piteå is Sweden's 58th largest city, with a population of 23,326.
Burger Chef was an American fast-food restaurant chain. It began operating in 1954 in Indianapolis, Indiana, expanded throughout the United States, and at its peak in 1973 had 1,050 locations, including some in Canada. The chain featured several signature items, such as the Big Shef and Super Shef hamburgers.
The Quarter Pounder is a brand of hamburger introduced in 1971 by a Fremont, California franchisee of international fast food chain McDonald's and extended nationwide in 1973. Its name refers to the beef patty having a precooked weight of approximately one quarter of a pound, originally portioned as four ounces (113.4 g) but increased to 4.25 oz (120 g) in 2015. In some countries where the pound is not customarily used as a unit of weight, the hamburger's branding instead features the word Royal.
McDonald's Corporation, doing business as McDonald's, is an American multinational fast food chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and, in 1961, bought out the McDonald brothers. Previously headquartered in Oak Brook, Illinois, it moved to nearby Chicago in June 2018. McDonald's is also a real estate company through its ownership of around 70% of restaurant buildings and 45% of the underlying land.
Druther's is a restaurant, formerly a chain of fast food restaurants that began as Burger Queen restaurants started in Winter Haven, Florida in 1956, and then based in Louisville, Kentucky from 1963 until 1981. The name was a play on the word "druthers", and the mascot was a giant female bee named Queenie Bee. In 1981, Burger Queen changed to Druther's restaurants, although the changes were mostly cosmetic. One reason given for the name change was to eliminate the perception that they specialized in only hamburgers when they also had fried chicken and a serve-yourself salad bar. Druther's featured a character named "Andy Dandytale" on its kids meal items. The chain's slogan was "I'd Ruther Go to Druther's Restaurant." As of April 2024, the company operates 1 location in Kentucky.
Sandy's was a chain of American fast-food restaurants begun in 1956 by four entrepreneurs from Kewanee, Illinois: Gus "Brick" Lundberg, Robert C. Wenger, Paul White and W. K. Davidson. Sandy's was the ancestor of the midwestern franchises of the Hardee's restaurant chain.
Wimpy is a fast-food chain that was founded in the United States. It found its success internationally, mainly in the United Kingdom and South Africa. It has changed between being a table-service establishment and counter-service establishment throughout its history.
Originally just a ground beef patty, as it is still interpreted in multiple languages, the first hamburger likely originated in Hamburg (Germany), hence its name; however, evidence also suggests that the United States may have later been the first country where two slices of bread and a ground beef patty were combined into a "hamburger sandwich" and sold as such. Shortly after this combination, the hamburger quickly included all of its currently typically characteristic trimmings, including onions, lettuce, and sliced pickles.
The Big N’ Tasty is a hamburger sold by the international fast food chain McDonald's. It is designed to compete with the Whopper sandwich. A similar variation called the Big Tasty, without the center "N'", which was first released in Saudi Arabia, is sold outside the United States in parts of the United Kingdom, Europe, South America, South Africa, The Middle East, and Taiwan.
Mooyah is an American fast casual restaurant chain headquartered in Plano, Texas. The chain reached over 100 locations in 20 U.S. states and nine countries in 2016 in North America and the Middle East. They specialize in hamburgers, french fries, and shakes. They are known for their beef hamburgers which use Angus beef and their French-fries.
Events in the year 2020 in Sweden.
Events in the year 2021 in Sweden.
