Industry | Beverages |
---|---|
Founded | 1987 |
Headquarters | San Francisco, CA , USA |
Owner | Joseph Wessinger |
McKenzie River Corporation is a beverage marketing firm based in San Francisco, CA. Founded in 1987 by Joseph Wessinger with the help of his father, Fred Wessinger, the McKenzie River Corporation has launched a number of successful beverage products to the US market. [1]
Joseph Wessinger began the McKenzie River Corporation (named for the McKenzie River in central Oregon), previously known as McKenzie River Partners, to follow in the footsteps of his great-great grandfather, Henry Weinhard, the Pacific Northwest brewing pioneer. [2] Wessinger is a part of a family tradition of brewing which began in 1856. [3]
In 1991, the corporation was sued by the Attorney General of New York over advertisements allegedly directed at underage minority children. The suit was settled out of court. It was also fined and temporarily shut down by the Bureau of Alcohol, Tobacco and Firearms. [4]
On August 14, 2006, Miller Brewing announced it had completed the purchase of Sparks and Steel Reserve brands from McKenzie River Corp. for $215 million. Miller had been producing both products prior to this purchase. [9]
In 2018, the company started the subsidiary Mckenzie Labs to develop Hive Extra Strength, all-natural, broad spectrum CBD. www.HiveCBD.com
Ice beer is a beer that has undergone some degree of freezing during production. These beers generally have a higher alcohol content, and lower price relative to it.
Low-alcohol beer is beer with little or no alcohol content and aims to reproduce the taste of beer while eliminating the inebriating effects of standard alcoholic brews. Most low-alcohol beers are lagers, but there are some low-alcohol ales. Low-alcohol beer is also known as light beer, non-alcoholic beer, small beer, small ale, or near-beer.
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the Miller Brewery at the site of the original Miller Brewing Company complex.
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St. Ides is a malt liquor manufactured by the Pabst Brewing Company. The beverage contains 8.2% alcohol by volume, which is stronger than many high-alcohol malt liquors. It was launched by the McKenzie River Corporation in 1987. St. Ides gained prominence during the late 1980s and early 1990s through the use of celebrity endorsements by rap artists.
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Steel Reserve, also known as 211, is an American lager brand owned and produced by Steel Brewing Company, which is owned by Miller, a subsidiary of Molson Coors. The drink comes in "Black" and "Silver" varieties, also known as "Triple Export Malt Liquor" and "High Gravity Lager", respectively. It has a high alcohol content. It was introduced in 1994.
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Sparks was an alcoholic beverage that debuted in the US market in 2002. The original formulation contained caffeine, one of the first alcoholic beverages to do so. Its other original active ingredients included taurine, ginseng and guarana, common to energy drinks.
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The G. Heileman Brewing Company of La Crosse, Wisconsin, United States, was a brewery firm that operated from 1858 to 1996. It was ultimately acquired by Stroh's, and its independent existence ceased. From 1872 until its acquisition, the brewery bore the family name of its co-founder and brewer Gottlieb Heileman.
Four Loko is a line of alcoholic beverages sold by Phusion Projects of Chicago, Illinois, United States. Four Loko's recipe formerly included caffeine. Phusion operates as Drink Four Brewing Company. Four Loko, the company's most popular beverage, debuted in the United States market in 2005 and is available in 49 states, and in 21 countries including Ecuador, Guatemala, Paraguay, The Bahamas, Peru, Mexico, Colombia, Bolivia, Honduras, El Salvador, Nicaragua, Costa Rica, China, Canada and some countries in Europe. The name "Four" is derived from the original drink having four "key ingredients".
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The 17 November 2010 United States ban on caffeinated alcoholic drinks is a ban which prevents the marketing and distribution of any prepackaged caffeinated alcoholic drink.
A malt drink is a fermented drink in which the primary ingredient is the grain, or seed, of the barley plant, which has been allowed to sprout slightly in a traditional way called "malting" before it is processed.