 | |
| Industry | Beverages |
|---|---|
| Founded | 1987 |
| Headquarters | San Francisco, CA , USA |
| Owner | Joseph Wessinger |
McKenzie River Corporation is a beverage marketing firm based in San Francisco, CA. Founded in 1987 by Joseph Wessinger with the help of his father, Fred Wessinger, the McKenzie River Corporation has launched a number of successful beverage products to the US market. [1]
Joseph Wessinger began the McKenzie River Corporation (named for the McKenzie River in central Oregon), previously known as McKenzie River Partners, to follow in the footsteps of his great-great-grandfather, Henry Weinhard, the Pacific Northwest brewing pioneer. [2] Wessinger is a part of a family tradition of brewing which began in 1856. [3]
In 1991, the corporation was sued by the Attorney General of New York over advertisements allegedly directed at underage minority children. The suit was settled out of court. It was also fined and temporarily shut down by the Bureau of Alcohol, Tobacco and Firearms. [4]
On August 14, 2006, Miller Brewing announced it had completed the purchase of Sparks and Steel Reserve brands from McKenzie River Corp. for $215 million. Miller had been producing both products prior to this purchase. [9]
In 2018, the company started the subsidiary Mckenzie Labs to develop Hive Extra Strength, all-natural, broad spectrum CBD. www.HiveCBD.com
Ice beer is a beer that has undergone some degree of freezing during production. These beers generally have a higher alcohol content, and lower price relative to it.
The Miller Brewing Company is an American brewery and beer company in Milwaukee, Wisconsin. It was founded in 1855 by Frederick Miller. Molson Coors acquired the full global brand portfolio of Miller Brewing Company in 2016, and operates the Miller Brewery at the site of the original Miller Brewing Company complex.
Malt liquor is a type of mass market beer with high alcohol content, most closely associated with North America. Legally, it often includes any alcoholic beverage with 5% or more alcohol by volume made with malted barley. In common usage, it refers to beers of high alcohol content, generally above 6%, which are made with ingredients and processes resembling those for American-style lagers.
St. Ides is a malt liquor manufactured by the Pabst Brewing Company. The beverage contains 8.2% alcohol by volume, which is stronger than many high-alcohol malt liquors. It was launched by the McKenzie River Corporation in 1987. St. Ides gained prominence during the late 1980s and early 1990s through the use of celebrity endorsements by rap artists.
Anadolu Efes Biracılık ve Malt Sanayii A.Ş. produces and markets beer and malt and non-alcoholic beverages in Turkey, the United States, Russia, the Commonwealth of Independent States (CIS), Europe, Central Asia and the Middle East. Anadolu Efes is a member of the Anadolu Group. Anadolu Group was founded in 1950 by the Özilhan and Yazıcı families. The Anadolu Group transformed into a holding company in 1969.
The Pabst Brewing Company is an American company that dates its origins to a brewing company founded in 1844 by Jacob Best and was, by 1889, named after Frederick Pabst. It outsources the brewing of over two dozen brands of beer and malt liquor. These include its own flagship Pabst Blue Ribbon, as well as brands from many defunct breweries.
Steel Reserve, also known as 211, is an American lager brand owned and produced by Steel Brewing Company, which is owned by Miller, a subsidiary of Molson Coors. The drink comes in "Black" and "Silver" varieties, also known as "Triple Export Malt Liquor" and "High Gravity Lager", respectively. It has a high alcohol content. It was introduced in 1994.
In the United States, beer is manufactured in breweries which range in size from industry giants to brew pubs and microbreweries. The United States produced 196 million barrels (23.0 GL) of beer in 2012, and consumes roughly 28 US gallons (110 L) of beer per capita annually. In 2011, the United States was ranked fifteenth in the world in per capita consumption, while total consumption was second only to China.
Beer in South Africa has a long history, with a corporate history dating back to the early 20th century.
Genesee Brewing Company is an American brewery located along the Genesee River in Rochester, New York. From 2000 to 2009, the company was known as the High Falls Brewing Company. In 2009, High Falls was acquired by the capital investment firm KPS Capital. Together with newly acquired Labatt USA, KPS merged the two companies as North American Breweries. Along with this change, High Falls Brewery changed its name back to the original "Genesee Brewing Company" operating under the North American Breweries name. In October 2012, North American Breweries was purchased by FIFCO.
Sparks was an alcoholic beverage that debuted in the US market in 2002. The original formulation contained caffeine, one of the first alcoholic beverages to do so. Its other original active ingredients included taurine, ginseng and guarana, common to energy drinks.
Beer, called maekju in Korean, was first introduced to Korea in the early 20th century. Seoul's first brewery opened in 1908. Two current major breweries date back to the 1930s. The third brewery established in Korea, Jinro Coors Brewery, was founded in the 1990s. It was later acquired by Oriental Breweries (OB). Hite Breweries's former name was Chosun Breweries, which was established in 1933. The company changed its name to Hite Breweries in 1998. OB Breweries established as Showa Kirin Breweries in 1933. The company changed its name to OB Breweries in 1995.
Beer styles differentiate and categorise beers by colour, flavour, strength, ingredients, production method, recipe, history, or origin.
Four Loko is a line of alcoholic beverages sold by Phusion Projects of Chicago, Illinois, United States. Four Loko's recipe formerly included caffeine. Phusion operates as Drink Four Brewing Company. Four Loko, the company's most popular beverage, debuted in the United States market in 2005 and is available in 49 states, and in 21 countries including Ecuador, Guatemala, Paraguay, The Bahamas, Peru, Mexico, Colombia, Bolivia, Honduras, El Salvador, Nicaragua, Costa Rica, China, Canada and some countries in Europe. The name "Four" is derived from the original drink having four "key ingredients".
Tilt was an alcoholic beverage launched by Anheuser-Busch in the United States in August 2005. It was sold in 16 and 24 fluid ounce cans. Its alcoholic content by volume varied. In 16oz cans, it ranged from 4-6.6% depending on state laws. In 24oz cans, its alcoholic content by volume was originally 12%, but was later lowered to 8% in 2010. The drink was reformulated in 2008.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.
Black Star Beer is a double hopped golden lager made with two-row malting barley and a combination of Mittelfruh and Czech Saaz hops. The Great Northern Brewing Company located in Whitefish, Montana is the original producer of Black Star Beer.
The 17 November 2010 United States ban on caffeinated alcoholic drinks is a ban which prevents the marketing and distribution of any prepackaged caffeinated alcoholic drink.
A malt drink is a fermented drink in which the primary ingredient is the grain or seed of the barley plant, which has been allowed to sprout slightly in a traditional way called "malting" before it is processed.