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Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
An imaginary number is a real number multiplied by the imaginary unit i, which is defined by its property i2 = −1. The square of an imaginary number bi is −b2. For example, 5i is an imaginary number, and its square is −25. By definition, zero is considered to be both real and imaginary.
The International Standard Book Number (ISBN) is a numeric commercial book identifier that is intended to be unique. Publishers purchase ISBNs from an affiliate of the International ISBN Agency.
Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets.
In probability theory and related fields, a stochastic or random process is a mathematical object usually defined as a family of random variables. Stochastic processes are widely used as mathematical models of systems and phenomena that appear to vary in a random manner. Examples include the growth of a bacterial population, an electrical current fluctuating due to thermal noise, or the movement of a gas molecule. Stochastic processes have applications in many disciplines such as biology, chemistry, ecology, neuroscience, physics, image processing, signal processing, control theory, information theory, computer science, cryptography and telecommunications. Furthermore, seemingly random changes in financial markets have motivated the extensive use of stochastic processes in finance.
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency advertises on behalf of an entire industry or locality, often a specific type of food, food from a specific area, or a city or region as a tourism destination.
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors and different from the concept of brand awareness. In order to position products or brands, companies may emphasize the distinguishing features of their brand or they may try to create a suitable image through the marketing mix. Once a brand has achieved a strong position, it can become difficult to reposition it.
Brahmagupta was an Indian mathematician and astronomer. He is the author of two early works on mathematics and astronomy: the Brāhmasphuṭasiddhānta, a theoretical treatise, and the Khaṇḍakhādyaka, a more practical text.
Marketing Communications refers to the use of different marketing channels and tools in combination. Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general. It is also in charge of the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer journey and promotion.
Mass communication is the process of imparting and exchanging information through mass media to large segments of the population. It is usually understood for relating to various forms of media, as its technologies are used for the dissemination of information, of which journalism and advertising are part. Mass communication differs from other types of communication, such as interpersonal communication and organizational communication, because it focuses on particular resources transmitting information to numerous receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, the attitude, opinion, or emotion of the people receiving the information.
A binary multiplier is an electronic circuit used in digital electronics, such as a computer, to multiply two binary numbers.
Moderate realism is a position in the debate on the metaphysics of universals associated with the hylomorphic substance theory of Aristotle. There is no separate realm in which universals exist, nor do they really exist within particulars as universals, but rather universals really exist within particulars as particularised, and multiplied.
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online advertising.
TelevisionWeek was an American trade magazine delivering news, analysis, and data on television and media, owned by Crain Communications Inc. It was founded in 1982 as Electronic Media and published under that title until 2003; the print magazine ceased publication in 2009. The corporate and circulation departments were based at Crain's headquarters in Detroit, with the editorial department in Los Angeles. It was considered a "formidable competitor" to Broadcasting & Cable, the leading trade publication covering the industry.
Billboard is an American music and entertainment magazine published weekly by Penske Media Corporation. The magazine provides music charts, news, video, opinion, reviews, events, and style related to the music industry. Its music charts include the Hot 100, the 200, and the Global 200, tracking the most popular albums and songs in different genres of music. It also hosts events, owns a publishing firm, and operates several TV shows.
Campaign is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey.
A pound-foot (lbf⋅ft) is a unit of torque representing one pound of force acting at a perpendicular distance of one foot from a pivot point. Conversely one pound-foot is the moment about an axis that applies one pound-force at a radius of one foot.
Advertising is a form of selling a product to a certain audience in which communication is intended to persuade an audience to purchase products, ideals or services regardless of whether they want or need them. While advertising can be seen as a way to inform the audience about a certain product or idea it also comes with a cost because the sellers have to find a way to show the seller interest in their product. It is not without social costs. Unsolicited commercial email and other forms of spam have become so prevalent that they are a major nuisance to internet users, as well as being a financial burden on internet service providers. Advertising increasingly invades public spaces, such as schools, which some critics argue is a form of child exploitation. Advertising frequently uses psychological pressure on the intended consumer, which may be harmful. As a result of these criticisms, the advertising industry has seen low approval rates in surveys and negative cultural portrayals.
Manager Magazin is a German monthly business magazine focusing on business, finance and management based in Hamburg, Germany.
References
- ↑ Kenneth E. Clow; Donald Baack (2005). Concise Encyclopedia of Advertising. Best Business Books. p. 107. ISBN 978-0-7890-2210-3.
- ↑ Sandra Diehl; Matthias Karmasin (24 May 2013). Media and Convergence Management. Springer Science & Business Media. p. 129. ISBN 978-3-642-36163-0.
- ↑ Confer, M. G. (1992). "The media multiplier: Nine studies conducted in seven countries". Journal of Advertising Research. 32 (1): RC–4. ISSN 0021-8499.
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