The film marks Piolo Pascual's return to family drama movie genre since his 2002 film, Dekada '70. It also marks as his comeback movie with Star Cinema since his 2017 film, Last Night with Toni Gonzaga and reunite with Maricel Soriano after 24 years since their 2001 film, Mila. The film also marks Juan Karlos Labajo's debut movie with Star Cinema and first time working with Cathy Garcia-Sampana.[5]
The movie was officially announced in Star Cinema's social media pages and YouTube channel on June 23, 2025.[6] Its official teaser was released on September 17, 2025 and have garnered millions of views within few hours from its release.[7]
On October 4, 2025 three major events took place. First is the release of the film's official poster which was unveiled via the ELJ Billboard. To hype things more, the ELJ Building was lit up with the film's jargon "MGB". Lastly, the film's official website was launched that provides access to all information about the film, its casting, related articles, and even link for ticket purchase.[8]
During the film's media conference held on October 8, 2025, the highly emotional trailer was released leaving both the actors and the press in tears.[9]
On October 20, 2025, one of the lead stars, Belle Mariano appeared in the US morning news program, Good Day L.A. to promote the movie which will also premiere in US and other countries.[10] Mariano also attended the East Meets West event in Los Angeles hosted by FilAm Creative community.
Pascual and Mariano attended more interviews and panel discussions in Vancouver and California after both took part in ASAP 30th Anniversary show in Canada.
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