Memory color effect

Last updated
The memory color of a strawberry is recognisable to most viewers even when, as here, a photograph of them has been manipulated so that the red is literally gray Strawberries memory colour.jpg
The memory color of a strawberry is recognisable to most viewers even when, as here, a photograph of them has been manipulated so that the red is literally gray

The memory color effect is the phenomenon that the canonical hue of a type of object acquired through experience (e.g. the sky, a leaf, or a strawberry) can directly modulate the appearance of the actual colors of objects.

Contents

Human observers acquire memory colors through their experiences with instances of that type. For example, most human observers know that an apple typically has a reddish hue; this knowledge about the canonical color which is represented in memory constitutes a memory color. [1] [2]

As an example of the effect, normal human trichromats, when presented with a gray banana, often perceive the gray banana as being yellow - the banana's memory color. In light of this, subjects typically adjust the color of the banana towards the color blue - the opponent color of yellow - when asked to adjust its surface to gray to cancel the subtle activation of banana's memory color. [3] Subsequent empirical studies have also shown the memory color effect on man-made objects (e.g. smurfs, German mailboxes), the effect being especially pronounced for blue and yellow objects. To explain this, researchers have argued that because natural daylight shifts from short wavelengths of light (i.e., bluish hues) towards light of longer wavelengths (i.e., yellowish-orange hues) during the day, the memory colors for blue and yellow objects are recruited by the visual system to a higher degree to compensate for this fluctuation in illumination, thereby providing a stronger memory color effect. [4]

Form Identification

Memory color plays a role when detecting an object. In a study where participants were given multiple objects, such as an apple, with two alternate forms for each, a crooked apple and a circular apple, researchers changed the colors of the alternate forms and asked if they could identify them. Most of the participants answered "unsure," suggesting that we use memory color when identifying an object. The research redefined memory color as a phenomenon when "a form's identity affects the phenomenal hue of that form." [5]

Black words vs. Colored words Gilbert Color Bold - Specimen.jpg
Black words vs. Colored words

Color effect on Memorization

Memory color effect can be derived from the human instinct to memorize objects better. Comparing the effect of recognizing gray-scaled images and colored images, results showed that people were able to recall colored images 5% higher compared to gray-scaled images. An important factor was that higher level of contrast between the object and background color influences memory. In a specific study related to this, participants reported that colors were 5% to 10% easier to recognize compared to black and white. [6]

Color Constancy and Memory Color Effect

Color constancy is the phenomenon where a surface to appear to be of the same color under a wide rage of illumination. [7] A study tested two hypotheses with regards to color memory; the photoreceptor hypothesis and the surface reflectance hypothesis. The test color was surround either by various color patches forming a complex pattern or a uniform “grey” field at the same chromaticity as that of the illuminant. The test color was presented on a dark background for the control group. It was observed that complex surround results where in line with the surface-reflectance hypothesis and not the photoreceptor hypothesis, showing that the accuracy and precision of color memory are fundamentals to understanding the phenomenon of color constancy. [8]

Significance to the evolution of trichromacy

While objects that possess canonical hues make up a small percentage of the objects which populate humans’ visual experience, the human visual system evolved in an environment populated with objects that possess canonical hues. This suggests that the memory color effect is related to the emergence of trichromacy because it has been argued that trichromacy evolved to optimize the ability to detect ripe fruits—objects that appear in canonical hues. [9]

In perception research

In perception research, the memory color effect is cited as evidence for the opponent color theory, which states that four basic colors can be paired with its opponent color: red—green, blue—yellow. This explains why participants adjust the ripe banana color to a blueish tone to make its memory color yellow as gray. [10] Researchers have also found empirical evidence that suggests memory color is recruited by the visual system to achieve color constancy. For example, participants had a lower percentage of color constancy when looking at a color incongruent scene, such as a purple banana, compared to a color diagnostical scene, a yellow banana. This suggests that color constancy is influenced by the color of objects that we are familiar with, which the memory color effect takes part. [11]

Related Research Articles

<span class="mw-page-title-main">Color</span> Visual perception of the light spectrum

Color or colour is the visual perception based on the electromagnetic spectrum. Though color is not an inherent property of matter, color perception is related to an object's light absorption, reflection, emission spectra, and interference. For most humans, colors are perceived in the visible light spectrum with three types of cone cells (trichromacy). Other animals may have a different number of cone cell types or have eyes sensitive to different wavelengths, such as bees that can distinguish ultraviolet, and thus have a different color sensitivity range. Animal perception of color originates from different light wavelength or spectral sensitivity in cone cell types, which is then processed by the brain.

<span class="mw-page-title-main">Color blindness</span> Decreased ability to see color or color differences

Color blindness or color vision deficiency (CVD) is the decreased ability to see color or differences in color. The severity of color blindness ranges from mostly unnoticeable to full absence of color perception. Color blindness is usually an inherited problem or variation in the functionality of one or more of the three classes of cone cells in the retina, which mediate color vision. The most common form is caused by a genetic condition called congenital red–green color blindness, which affects up to 1 in 12 males (8%) and 1 in 200 females (0.5%). The condition is more prevalent in males, because the opsin genes responsible are located on the X chromosome. Rarer genetic conditions causing color blindness include congenital blue–yellow color blindness, blue cone monochromacy, and achromatopsia. Color blindness can also result from physical or chemical damage to the eye, the optic nerve, parts of the brain, or from medication toxicity. Color vision also naturally degrades in old age.

<span class="mw-page-title-main">Primary color</span> Fundamental color in color mixing

A set of primary colors or primary colours consists of colorants or colored lights that can be mixed in varying amounts to produce a gamut of colors. This is the essential method used to create the perception of a broad range of colors in, e.g., electronic displays, color printing, and paintings. Perceptions associated with a given combination of primary colors can be predicted by an appropriate mixing model that reflects the physics of how light interacts with physical media, and ultimately the retina. The most common color mixing models are the additive primary colors and the subtractive primary colors. Red, yellow and blue are also commonly taught as primary colours, despite some criticism due to its lack of scientific basis.

<span class="mw-page-title-main">Natural Color System</span> Proprietary perceptual color model

The Natural Colour System (NCS) is a proprietary perceptual color model. It is based on the color opponency hypothesis of color vision, first proposed by German physiologist Ewald Hering. The current version of the NCS was developed by the Swedish Colour Centre Foundation, from 1964 onwards. The research team consisted of Anders Hård, Lars Sivik and Gunnar Tonnquist, who in 1997 received the AIC Judd award for their work. The system is based entirely on the phenomenology of human perception and not on color mixing. It is illustrated by a color atlas, marketed by NCS Colour AB in Stockholm.

<span class="mw-page-title-main">Color constancy</span> How humans perceive color

Color constancy is an example of subjective constancy and a feature of the human color perception system which ensures that the perceived color of objects remains relatively constant under varying illumination conditions. A green apple for instance looks green to us at midday, when the main illumination is white sunlight, and also at sunset, when the main illumination is red. This helps us identify objects.

<span class="mw-page-title-main">Color vision</span> Ability to perceive differences in light frequency

Color vision, a feature of visual perception, is an ability to perceive differences between light composed of different frequencies independently of light intensity.

Chromatic adaptation is the human visual system’s ability to adjust to changes in illumination in order to preserve the appearance of object colors. It is responsible for the stable appearance of object colors despite the wide variation of light which might be reflected from an object and observed by our eyes. A chromatic adaptation transform (CAT) function emulates this important aspect of color perception in color appearance models.

Color theory, or more specifically traditional color theory, is the historical body of knowledge describing the behavior of colors, namely in color mixing, color contrast effects, color harmony, color schemes and color symbolism. Modern color theory is generally referred to as Color science. While there is no clear distinction in scope, traditional color theory tends to be more subjective and have artistic applications, while color science tends to be more objective and have functional applications, such as in chemistry, astronomy or color reproduction. Color theory dates back at least as far as Aristotle's treatise On Colors. A formalization of "color theory" began in the 18th century, initially within a partisan controversy over Isaac Newton's theory of color and the nature of primary colors. By the end of the 19th century, a schism had formed between traditional color theory and color science.

<span class="mw-page-title-main">Color term</span> Word or phrase that refers to a specific color

A color term is a word or phrase that refers to a specific color. The color term may refer to human perception of that color which is usually defined according to the Munsell color system, or to an underlying physical property. There are also numerical systems of color specification, referred to as color spaces.

<span class="mw-page-title-main">Trichromacy</span> Possessing of three independent channels for conveying color information

Trichromacy or trichromatism is the possession of three independent channels for conveying color information, derived from the three different types of cone cells in the eye. Organisms with trichromacy are called trichromats.

Dichromacy is the state of having two types of functioning photoreceptors, called cone cells, in the eyes. Organisms with dichromacy are called dichromats. Dichromats require only two primary colors to be able to represent their visible gamut. By comparison, trichromats need three primary colors, and tetrachromats need four. Likewise, every color in a dichromat's gamut can be evoked with monochromatic light. By comparison, every color in a trichromat's gamut can be evoked with a combination of monochromatic light and white light.

The opponent process is a color theory that states that the human visual system interprets information about color by processing signals from photoreceptor cells in an antagonistic manner. The opponent-process theory suggests that there are three opponent channels, each comprising an opposing color pair: red versus green, blue versus yellow, and black versus white (luminance). The theory was first proposed in 1892 by the German physiologist Ewald Hering.

<span class="mw-page-title-main">Abney effect</span> Perceived hue shift when white light is added to a monochromatic light source

The Abney effect or the purity-on-hue effect is the perceived hue shift that occurs when white light is added to a monochromatic light source.

<span class="mw-page-title-main">Lightness</span> Property of a color

Lightness is a visual perception of the luminance of an object. It is often judged relative to a similarly lit object. In colorimetry and color appearance models, lightness is a prediction of how an illuminated color will appear to a standard observer. While luminance is a linear measurement of light, lightness is a linear prediction of the human perception of that light.

The concept of linguistic relativity concerns the relationship between language and thought, specifically whether language influences thought, and, if so, how. This question has led to research in multiple disciplines—including anthropology, cognitive science, linguistics, and philosophy. Among the most debated theories in this area of work is the Sapir–Whorf hypothesis. This theory states that the language a person speaks will affect the way that this person thinks. The theory varies between two main proposals: that language structure determines how individuals perceive the world and that language structure influences the world view of speakers of a given language but does not determine it.

<span class="mw-page-title-main">Helmholtz–Kohlrausch effect</span> Perceptual phenomenon

The Helmholtz–Kohlrausch effect is a perceptual phenomenon wherein the intense saturation of spectral hue is perceived as part of the color's luminance. This brightness increase by saturation, which grows stronger as saturation increases, might better be called chromatic luminance, since "white" or achromatic luminance is the standard of comparison. It appears in both self-luminous and surface colors, although it is most pronounced in spectral lights.

<span class="mw-page-title-main">Impossible color</span> Color that cannot be perceived under ordinary viewing conditions

Impossible colors are colors that do not appear in ordinary visual functioning. Different color theories suggest different hypothetical colors that humans are incapable of perceiving for one reason or another, and fictional colors are routinely created in popular culture. While some such colors have no basis in reality, phenomena such as cone cell fatigue enable colors to be perceived in certain circumstances that would not be otherwise.

<span class="mw-page-title-main">Color psychology</span> Study of influence of color on human behavior

Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. How color influences individuals may differ depending on age, gender, and culture. Although color associations can vary contextually between cultures, color preference is thought to be relatively uniform across gender and race.

<span class="mw-page-title-main">Unique hues</span> Pure blue, green, yellow or red hues that cannot be described as a mixture of other hues

Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. The neural correlate of the unique hues are approximated by the extremes of the opponent channels in opponent process theory. In this context, unique hues are sometimes described as "psychological primaries" as they can be considered analogous to the primary colors of trichromatic color theory.

<span class="mw-page-title-main">Hue-heat hypothesis</span>

The hue-heat hypothesis is the hypothesis that an environment with warm colors will feel warmer in terms of temperature and comfort, while an environment with cold colors will feel cooler.

References

  1. Ewald Hering (1964). Outlines of a theory of the light sense. Harvard University Press. ISBN   9780674649002.
  2. Bartleson, C. J. (1960). "Memory Colors of Familiar Objects". Journal of the Optical Society of America. 50 (1): 73–77. Bibcode:1960JOSA...50...73B. doi:10.1364/JOSA.50.000073. ISSN   0030-3941. PMID   13797246.
  3. Hansen, T.; Olkkonen, M.; Walter, S.; Gegenfurtner, K.R. (October 2006). "Memory modulates color appearance". Nature Neuroscience . 9 (11): 1367–1368. doi:10.1038/nn1794. PMID   17041591. S2CID   15513884.
  4. Witzel, C.; Valkova, H.; Hansen, T.; Gegenfurtner, K.R. (March 2011). "Object knowledge modulates colour appearance". i-Perception. 2 (1): 13–49. doi:10.1068/i0396. PMC   3485772 . PMID   23145224.
  5. Mial, R.P. (1974). "The effect of memory color on form identification". Perception & Psychophysics. 16: 1–3. doi: 10.3758/BF03203241 .
  6. Dzulkifli, M. A. (2013). "The influence of colour on memory performance: a review". The Malaysian Journal of Medical Sciences. 20 (2): 3–9. PMC   3743993 . PMID   23983571.
  7. Wolfe, Jeremy. Sensation & Perception (5th ed.). Oxford University Press. p. 163.
  8. Jin, Elaine W.; Shevell, Steven K. (1996-10-01). "Color memory and color constancy". JOSA A. 13 (10): 1981–1991. Bibcode:1996JOSAA..13.1981J. doi:10.1364/JOSAA.13.001981. ISSN   1520-8532. PMID   8828200.
  9. Regan, B.C.; Julliot, C.; Simmen, B.; Vienot, F.; Charles-Dominique, P.; Mollon, J.D. (March 2011). "Fruits, foliage and the evolution of primate colour vision". Philosophical Transactions of the Royal Society B: Biological Sciences. 356 (1407): 229–283. doi:10.1098/rstb.2000.0773. PMC   1088428 . PMID   11316480.
  10. Wolfe, Jeremy M.; Kluender, Keith R.; Levi, Dennis M. (2018). Sensation & Perception (5th ed.). Oxford University Press. p. 151.
  11. Granzier, J.M.; Gegenfurtner, K.R. (2012). "Effects of memory colour on colour constancy for unknown coloured objects". i-Perception. 3 (3): 190–215. doi:10.1068/i0461. PMC   3485846 . PMID   23145282.