Metcalfes Skinny

Last updated

Metcalfe's Skinny is a healthy snack food business set up in 2009 by Julian Metcalfe and, since September 2016, fully owned by the owner of Kettle Foods, Snyder's-Lance.

Contents

History

Metcalfe's Skinny Popcorn was set up in 2009 by Matthew Ziff and Julian Metcalfe, the founder of Itsu and Pret a Manger, as part of an overall Metcalfe's Food company business which also produced a number of grocery and snack items for Itsu.

In June 2015, the larger group was split into separate businesses, [1] with Metcalfe's Skinny becoming a business in its own right and the Itsu Grocery brand becoming a subsidiary of the main Itsu brand.

In January 2016, Kettle Chips bought a 26% stake in the business, [2] with Kettle Chips. owner Snyder's-Lance purchasing the remaining 74% stake in September 2016, [3] leading to Metcalfe leaving the business.

In November 2016, a new pack design was launched and references to Metcalfe and Pret were removed from both the new packaging and the website.

Products

The company offers a number of corn based healthy snack products under the Metcalfe's Skinny brand, which include:

Related Research Articles

<span class="mw-page-title-main">Special K</span> WK Kellogg Co brand of cereal

Special K is an American brand of breakfast cereal and meal bars originally manufactured by Kellogg's. The cereal was introduced to the United States in 1955. It is made primarily from grains such as lightly toasted rice, wheat and barley. Special K used to be marketed primarily as a low-fat cereal that can be eaten to help one lose weight. Following the 2023 spinoff of Kellogg's North American cereal division, the cereal is manufactured by WK Kellogg Co for the United States, Canada, and Caribbean markets. The former Kellogg's, renamed Kellanova, continues to manufacture the cereal for the rest of the world and the meal bars for all markets.

<span class="mw-page-title-main">Snyder's of Hanover</span> American pretzel company

Snyder's of Hanover is an American bakery and pretzel brand distribution company based in Hanover, Pennsylvania, specializing in German traditional pretzels. Its products are sold throughout the United States, Canada, many European nations, Asia, and in the Middle East.

<span class="mw-page-title-main">Diamond Foods</span> U.S. food company

Diamond Foods was an American packaged food company based in San Francisco, that marketed nuts and other snack foods. Diamond Foods was acquired by Snyder's-Lance in 2016, and as of 2018, Campbell Soup Company owns Diamond Foods's former snack brands; Diamond of California, Diamond Foods's nut business, is owned by Blue Road Capital.

<span class="mw-page-title-main">Kettle Foods</span> American foods company based in Oregon

Kettle Foods, Inc. is an American manufacturer of potato chips, based in Salem, Oregon, United States, with a European and Middle East headquarters in Norwich, United Kingdom. As of 2006 they were the largest natural potato chip brand in the U.S.

<span class="mw-page-title-main">Cape Cod Potato Chips</span> American snack food company

Cape Cod Potato Chips is an American snack food company best known for their brand of kettle-cooked potato chips. The company is headquartered in Hyannis, Massachusetts, on Cape Cod. Cape Cod Potato Chips is a brand owned by Campbell Soup Company since 2018.

<span class="mw-page-title-main">Arnott's Group</span> Australian snack food manufacturer

Arnott's Group is an Australian producer of biscuits and snack food. Founded in 1865 by William Arnott, they are the largest producer of biscuits in Australia and a subsidiary of KKR.

itsu British chain of East Asian-inspired restaurants

itsu is a British chain of East Asian-inspired fast food shops and restaurants and a grocery company. The company offers franchises.

<span class="mw-page-title-main">Jays Foods</span> American snack product manufacturer

Jays Foods, Inc., is an American manufacturer of snack products including potato chips, popcorn and pretzels. Jays Foods was founded in 1927 in Chicago, Illinois, and is currently a subsidiary of Snyder's of Hanover. Operating in several Midwestern states, Jays Foods' potato chips and popcorn maintain significant shares of their respective markets.

<span class="mw-page-title-main">Campbell Soup Company</span> American food manufacturer

The Campbell Soup Company, doing business as Campbell's, is an American company, most closely associated with its flagship canned soup products; however through mergers and acquisitions, it has grown to become one of the largest processed food companies in the United States with a wide variety of products under its flagship Campbell's brand as well as other brands including Pepperidge Farm, Snyder's of Hanover, V8, and Swanson. With its namesake brand Campbell's produces soups and other canned foods, baked goods, beverages, and snacks. It is headquartered in Camden, New Jersey.

<span class="mw-page-title-main">Shearer's Foods</span> Snack product manufacturer

Shearer's Foods, LLC is a U.S. manufacturer and distributor of snack foods. Founded in 1974 as Shearer's Snacks, it is headquartered in Brewster, Ohio.

<span class="mw-page-title-main">Utz Brands</span> U.S. food company

Utz Brands, Inc., more commonly known as Utz, is an American snack food company based in Hanover, Pennsylvania. The company produces a variety of potato chips, pretzels, and other snacks, with most products sold under their family of brands. Utz is also a snack supplier to warehouse clubs and merchandisers.

Julian Edward Metcalfe OBE is a British entrepreneur and founder of food retailers Itsu, and Metcalfe's Food Company.

<span class="mw-page-title-main">Metcalfe's Food Company</span> British food company

Metcalfe’s Food Company was a privately owned food business set up in 2010 by Julian Metcalfe, the founder of the sandwich chain, Pret A Manger, and Robert Jakobi. Metcalfe’s Food Company sold products under two brands Metcalfes Skinny and itsu [grocery].

Robert Jakobi is a Food entrepreneur. He is the former Managing Director and Co Owner of Metcalfe's Food Company, which was founded by Julian Metcalfe in 2009.

Wyandot Snacks is a privately held and family owned American contract manufacturer of snacks and other packaged foods, headquartered in Marion, Ohio, a part of the Columbus, Ohio Combined statistical area. primarily as a contract manufacturer for domestic and international branded snack businesses, but also for foodservice customers. The company's main product lines are extruded snacks, corn & tortilla chips, and ready to eat (RTE) popcorn. Wyandot's focuses on the creation of plant-based snack products made from ancient grains such as sorghum and quinoa, pulses such as chickpeas, and flaxseed, among others.

Frito-Lay Canada, Inc., formerly the Hostess Frito-Lay Company, is a Canadian division of the U.S.-based Frito-Lay owned as a subsidiary of PepsiCo that manufactures, markets and sells corn chips, potato chips and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Smartfood flavored popcorn and Rold Gold pretzels. The company is headquartered in Mississauga, Ontario and has four production plants in Cambridge, Ontario; Lévis, Quebec; Kentville, Nova Scotia; and Taber/Lethbridge, Alberta.

<span class="mw-page-title-main">SkinnyPop</span> American snack brand owned by Hersheys

SkinnyPop is an American brand of dairy-free popcorn currently owned by Hershey Co. after it acquired its former owner, Amplify Snack Brands Inc. in 2017.

References

  1. Mattinson, Alec (15 May 2015). "Metcalfe's Skinny demerger from Itsu triggers speculation". The Grocer. Retrieved 12 November 2016.
  2. "We've joined forces with KETTLE Chips!". Metcalfe's Skinny. 2016-01-12. Retrieved 12 November 2016.
  3. "Snyder's-Lance, Inc. Acquires Remaining Interest in Metcalfe's skinny Limited". Snyder's-Lance. Retrieved 12 November 2016.