The Stockholm School of Economics is a private business school located in city district Vasastaden in the central part of Stockholm, Sweden. SSE offers BSc, MSc and MBA programs, along with PhD- and Executive education programs.
Edward Charles Francis Publius de Bono was a Maltese physician and commentator. He originated the term lateral thinking, wrote many books on thinking including Six Thinking Hats.
Erik Martin Lakomaa is a Swedish scholar and political consultant known for his role as strategist for the no-campaign in the 2003 Swedish referendum on the euro. He has also advised a number of centre-right politicians, most notably Lars Wohlin and Nils Lundgren. In 2005 he was awarded the Rising Star Award as the best young political consultant outside the United States.
Peter Richard Grenville Layard, Baron Layard FBA is a British labour economist, co-director of the Community Wellbeing programme at the Centre for Economic Performance at the London School of Economics, and co-editor of the World Happiness Report. Layard is an economist who wants public policy to be targeted at the wellbeing of the people. To this end he has written 6 books and some 40 articles.
Robert Costanza is an American/Australian ecological economist and Professor at the UCL Institute for Global Prosperity, University College London. He is a Fellow of the Academy of the Social Sciences in Australia and a Full Member of the Club of Rome.
Bernd Herbert Schmitt is a professor of international business in the marketing department at Columbia Business School, Columbia University in New York. He is known for his research and books, as well as speaking and consulting on customer experience, customer happiness, branding, innovation. He is noted for his work in Asia on Asian markets and consumers. He wrote several influential books in these areas like Experiential Marketing, Customer Experience Management, Big Think Strategy and Happy Customers Everywhere.
The following outline is provided as an overview of and topical guide to marketing:
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Sudhir Alladi Venkatesh is an American sociologist and urban ethnographer. He is William B. Ransford Professor of Sociology & African-American Studies at Columbia University, a position he has held since 1999. In his work, Venkatesh has studied gangs and underground economies, public housing, advertising and technology. As of 2018, he is the Director of Signal: The Tech & Society Lab at Columbia University.
Hygge is a word in Danish and Norwegian that describes a cozy, contented mood evoked by comfort and conviviality. As a cultural category with its sets of associated practices hygge has more or less the same meaning in both places and in both languages; however, the emphasis on hygge as a core part of Danish culture is a recent phenomenon, dating to the late 20th century. In the 21st century, the concept has also been familiarized abroad.
Jonas Ridderstråle is a Swedish business speaker, thinker and author, best known for the bestselling book Funky Business - Talent Makes Capital Dance. He is currently a visiting professor at Ashridge Business School and IE Business School.
Tobias Nielsén is a graduated economist from Stockholm School of Economics and Columbia Business School, New York City, publisher and writer. He began his career as a journalist for the Swedish newspaper Expressen in 1995 and later founded the publishing house/research firm Volante where he now is CEO and publisher. Nielsén is also running the blog www.kulturekonomi.se together with researcher Emma Stenström. In 2009 he was nominated for the "Cultural Policy Research Award", established by the European Commission.
Next What's In is a management and self-help book that introduces "Dissolve the box" as an idea, strategy and way of life. It was written by Santosh Sharma, and was published by CAS Research Wing in 2010.
Robert E. Lane was an American political scientist and political psychologist. He was the Eugene Meyer Professor Emeritus of Political Science at Yale University. Lane taught there for nearly 50 years; during that time, he twice headed the department and helped lead the shift towards behavioralism.
Paul Dolan is Professor of Behavioural Science in the Department in Psychological and Behavioural Science at the London School of Economics and Political Science. He is Director of the Executive MSc in Behavioural Science which began in September 2014. Dolan conducts research on the measurement of happiness, its causes and consequences, and the implications for public policy, publishing in both scholarly and popular outlets. He has previously held academic posts at York, Newcastle, Sheffield and Imperial College London and he has been a visiting scholar at Princeton University. He is the author of two popular press books: Happiness by Design and Happy Ever After and the creator and presenter of the Duck-Rabbit podcast.
The World Happiness Report is a publication that contains articles and rankings of national happiness, based on respondent ratings of their own lives, which the report also correlates with various life factors. As of March 2024, Finland has been ranked the happiest country in the world seven times in a row.
Erik Angner is a Swedish-American Author and Professor of Practical Philosophy at Stockholm University. Angner is a moral philosopher whose research and teaching grapple with the classical philosophical question “How should people live?” by exploring issues of well-being, rationality, and social order. His work is thoroughly interdisciplinary, bridging philosophy and economic fields and studying rationality and well-being, particularly in the context of decision theory, behavioral decision research and the relationships between happiness, poverty, and health with ways to quantify happiness.
Patrick Barwise is emeritus professor of management and marketing at London Business School. He joined the business school in 1976 after an early career at IBM and has published widely on marketing and media.
S.I.T Systematic Inventive Thinking LTD. is a privately owned innovation company. Founded in Tel Aviv, Israel in 1995, it now has offices/affiliates in the UK, Australia, Chile, China, and Colombia.
Martin Eisend is a German chaired professor of marketing at the European University Viadrina in Frankfurt (Oder), Germany.
