Michael Brito

Last updated
Michael Brito
Michael Brito.png
NationalityAmerican
Occupation(s)Businessman, author
EmployerLewis Pulse

Michael Brito is an American businessman and social media strategist. [1] [2] He has written two books, including Smart Business, Social Business, and Your Brand: The Next Media Company. [3] [4]

Contents

Career

Brito was a social media strategist at Intel [5] before he was appointed senior vice president for social business strategy at Edelman Digital. [6] [7] In 2011, Brito wrote Smart Business, Social Business: A Playbook for Social Media in Your Organization. [8] [3] [9] Brito's second book, Your Brand: The Next Media Company, was published in 2013. [10] The book details the needs of companies in order to reach customers through technology.dario is big [4] [11] [12] Brito later became group director at WCG, a subsidiary of W2O Group, [13] [1] and was then appointed head of social marketing of W20 Group. [14] [2] He has served as adjunct professor at the University of California, Berkeley and San Jose State University. [15] In March 2016, Brito became senior vice president of US digital operations for Lewis Pulse. [16]

Bibliography

Related Research Articles

<span class="mw-page-title-main">Advertising campaign</span> Advertisements based on a theme

An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.

<span class="mw-page-title-main">Nu Skin Enterprises</span> American multi-level marketing company

Nu Skin Enterprises, Inc. is an American multilevel marketing company that develops and sells personal care products and dietary and nutritional supplements. Under the Nu Skin and Pharmanex brands, the company sells its products in 54 markets through a network of approximately 1.2 million independent distributors.

<span class="mw-page-title-main">Marsha Collier</span>

Marsha Collier is an author, radio personality, podcast host, and educator specializing in technology, Internet marketing, and E-commerce.

<span class="mw-page-title-main">Digital marketing</span> Marketing of products or services using digital technologies or digital tools

Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ringtones. The extension to non-Internet channels differentiates digital marketing from online marketing.

<span class="mw-page-title-main">Brand ambassador</span> Person employed by an organization or company to represent a brand in a positive light

A brand ambassador is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship, influence a large audience to buy and consume more.

<span class="mw-page-title-main">David Meerman Scott</span> American online marketing strategist and author

David Meerman Scott is an American online marketing strategist and author of several books on marketing, including The New Rules of Marketing and PR.

<span class="mw-page-title-main">Content marketing</span> Form of marketing focused on creating content for a targeted audience online

Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.

<span class="mw-page-title-main">Social media marketing</span> Promotion of products or services on social media

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

A web strategy is a long-term strategic business plan indicating how to create and develop a company's online presence adhering to the business development strategy.

<span class="mw-page-title-main">VerticalResponse</span>

VerticalResponse, Inc. is an American company providing software for sending email marketing, online surveys and direct mail for direct marketing campaigns. VerticalResponse's market research has been quoted by multiple media outlets, including The Miami Herald, Associated Press, Bloomberg Businessweek and Forbes.

Digital branding is a brand management technique that uses a combination of internet branding and digital marketing to develop a brand over a range of digital venues, including internet-based relationships, device-based applications or media content.

<span class="mw-page-title-main">Corporate social media</span>

Corporate social media is the use of social media platforms, social media communications and social media marketing techniques by and within corporations, ranging from small businesses and tiny entrepreneurial startups to mid-size businesses and huge multinational firms. Within the definition of social media, there are different ways corporations utilize it. Although there is no systematic way in which social media applications can be categorized, there are various methods and approaches to having a strong social media presence.

<span class="mw-page-title-main">Zach Nelson</span> American tech businessman

Zachary A. Nelson served as president and chief executive officer of NetSuite, Inc. prior to its acquisition by Oracle Corp.

The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand's reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation, vetting has turned from word-of-mouth to the digital platform, forcing businesses to take active measures to stay competitive and profitable.

<span class="mw-page-title-main">Brett King (businessman)</span> American businessman

Brett King is an Australian futurist, author, and co-founder of Moven, originally a New York-based mobile banking startup. He is regarded as an influencer in financial services globally, and his book Augmented was cited by Chinese leader Xi Jinping as recommended reading on artificial intelligence. His book Bank 4.0 was awarded Top Book by a Foreign Author in Russia for the year 2019, as judged by an independent panel audited by PricewaterhouseCoopers. He was inducted into the Fintech Hall of Fame in 2020 for his contribution to the industry.

Sprinklr is an American software company based in New York City that develops a SaaS customer experience management (CXM) platform. The company's software, also called Sprinklr, combines different applications for social media marketing, social advertising, content management, collaboration, employee advocacy, customer care, social media research, and social media monitoring.

SHE Media is an American digital media company. It operates the website properties BlogHer, SheKnows, STYLECASTER, and HelloFlo. It has been a brand of Penske Media Corporation since 2018.

A social employee is a worker operating within a social business model. Following an organization's social computing guidelines, social employees use social media tools both for internal workflow and collaboration purposes and for external engagement with customers, prospects and stakeholders through a combination of social media marketing, content marketing, social marketing, and social selling. Social employee programs are considered to be as much about culture and engagement as they are about business processes and best practices. In addition to increased leads and sales, social employee best practices are said to improve business outcomes important to social media marketing, such as increased connections and web traffic, improved brand identification and "chatter", and better customer advocacy.

<span class="mw-page-title-main">Khoros, LLC</span> American software company founded in 2019

Khoros, formerly Spredfast + Lithium, is a global customer engagement software company that provides online community management, social media marketing, social media analytics, digital care, and content management software and services to enterprise brands and agencies. Khoros owns over a dozen patents for social media marketing, online community, and care technologies.

David C. Edelman was Chief Marketing Officer at Aetna from 2016 to 2020, leaving after the merger with CVS. Since July, 2021, he has been a Senior Lecturer at the Harvard Business School.

References

  1. 1 2 Tammy Mastroberte (12 December 2013). "8 Tips for Social CRM Success". Hospitality Technology. Retrieved 21 April 2016.
  2. 1 2 Blake Morgan (31 August 2015). "When Brands Try Too Hard On Social Media". Forbes. Retrieved 21 April 2016.
  3. 1 2 Blake Landau (7 January 2013). "Is This the Age of Influence of Advocacy". Huffington Post. Retrieved 21 April 2016.
  4. 1 2 Leigh Buchanan (7 October 2013). "If You Aren't Telling Stories, You Aren't Getting Though". Inc. Retrieved 21 April 2016.
  5. Wailin Wong (26 May 2009). "Social media ties, technology addiction can strain interpersonal relationships". Chicago Tribune. Retrieved 21 April 2016.
  6. Jennifer Preston (29 February 2012). "If Twitter Is a Work Necessity". The New York Times. Retrieved 21 April 2016.
  7. Jenna Schnuer (23 April 2012). "How to Manage Your Brand's Social Life". AdvertisingAge. Retrieved 21 April 2016.
  8. Chuck Kent (8 May 2013). "Where is Content Marketing Heading". Branding Magazine. Retrieved 21 April 2016.
  9. Francine Hardaway (7 August 2011). "Social Business: Get Out of the Office". Business Insider. Retrieved 21 April 2016.
  10. Mark Fidelman (14 August 2013). "5 Priceless Lessons About The Future Of Business". Forbes. Retrieved 21 April 2016.
  11. David Bohan (18 July 2015). "Cultivate brand advocates to boost social media presence". The Tennessean. Retrieved 21 April 2016.
  12. Marisa Peacock (18 September 2013). "Want to Capture Customers' Attention? Act Like a Media Company". CMS Wire. Retrieved 21 April 2016.
  13. Ricardo Bilton (20 May 2014). "Which social platform has the most retail potential". Digiday . Retrieved 21 April 2016.
  14. Elena Prokopets (2 November 2015). "3 Effective Tips for Marketing to Millennials". Huffington Post. Retrieved 21 April 2016.
  15. Rachel King (30 January 2013). "Academics: There's a difference between social business and social media". ZDNet. Retrieved 21 April 2016.
  16. Aarti Shah (25 March 2016). "Lewis Pulse Snags W2O's Michael Brito For US Leadership Role". Holmes Report. Retrieved 21 April 2016.