Michael Walrath

Last updated
Michael Walrath
Michael Walrath.jpg
Born (1975-04-17) April 17, 1975 (age 48)
EducationBrookfield High School, University of Richmond
OccupationBusinessman
Known forCEO and founder of Right Media
Website WGI Group

Michael Walrath (born April 17, 1975) is a investor, advisor and founder of startup and expansion stage companies. Walrath was CEO and founder of Right Media, an online advertising exchange marketplace who was acquired by Yahoo for $850 million in 2007. [1]

Contents

After Right Media, Walrath co-founded the WGI Group, an early stage venture capital firm that provides seed investments to Internet entrepreneurs. Walrath is chairman of Moat, a search engine and resources guide for display ads; [2] chairman of Yext Inc., a location software company that synchronizes business listings across 50 sites and has been valued at $270 million; [3] and Board of Directors Member of Inadco, Inc., a cost-per-lead advertising platform. Walrath was the recipient of the Ernst & Young Entrepreneur of the Year award in 2007. [4]

Early life

Walrath grew up in Brookfield, Connecticut and graduated from Brookfield High School. His first job at age 14 was making coffee at a small-town market.

Walrath graduated from the University of Richmond in 1997, with a BA in English. Following college, he began promoting athletic shoes at various sporting events. An interest in fitness later led him to two jobs as a personal trainer and fitness program manager. In 1999, Walrath changed his career path and started selling online advertising at DoubleClick, despite his lack of tech experience. “The only qualification I had was some sales skills,” Walrath said. [5]

Career

Walrath began at DoubleClick in 1999. However, DoubleClick laid off 20 percent of its staff in 2000, [6] but Walrath stayed with the company and progressed to director of direct marketing, then to senior vice president of strategy and development of MaxWorldwide. In 2001, he created DoubleClick Direct, the company's direct marketing offer. [5]

In January 2003, he launched Right Media, a digital advertising exchange marketplace. Right Media showed a 2,539% growth in three years, from $1.3 million in revenue in 2003 to $34.8 million in 2006. [1] Inc. magazine ranked Right Media as 43rd on the list of fastest-growing private companies in the United States. [7] In 2007, Walrath sold Right Media to Yahoo for $850 million and became Senior Vice President of advertising strategy at Yahoo until 2009. [8]

Walrath left Yahoo in 2009. [8] He co-founded early-stage investment firm, WGI Group, with brothers Noah and Jonah Goodhart, who were founding investors in Right Media. One of the biggest investments was Yext, where Walrath is board chair. [9] Walrath also co-founded and is chairman of moat.com, which counts some 15,000 clients, including AOL and Forbes. [2]

In 2008, Walrath co-founded production company, Atlas Films, along with his wife, Michelle Walrath, and Stephanie Soechtig. Atlas Films focuses on feature-length documentary films that educate about social issues and inspire change. [10] Their first film, Tapped, was an exposé on the bottled water industry and its effect on health, pollution and climate change. For their upcoming documentary, The Big Picture, Atlas, in partnership with Katie Couric, exposes the root causes of childhood obesity. The film is still in production. [11]

In 2012, Walrath acquired the Surf Lodge, a very popular establishment for concerts and nightlife in Montauk, New York. [12] He is also part owner of Swallow East, a family oriented, dockside restaurant in Montauk, New York. Swallow East opened their doors in June, 2012. [13]

Philanthropy

He and his wife established in 2008 "The Walrath Family Foundation" to help further social, environmental and health organizations. [4] In addition, the Walraths have donated between $10,000 and $20,000 to schools with which they've been associated. They have also supported environmental organizations such as Grassroots Environmental Education, Food and Water Watch and the Peconic Land Trust. The Walraths also support the arts and humanitarian organizations that fight genocide. [14]

Related Research Articles

<span class="mw-page-title-main">AOL</span> American internet portal

AOL is an American web portal and online service provider based in New York City. It is a brand marketed by Yahoo! Inc.

Dotdash Meredith is an American digital media company based in New York City. The company publishes online articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel, and education. It operates brands including Verywell, Investopedia, People, The Balance, Byrdie, MyDomaine, Brides, The Spruce, Simply Recipes, Serious Eats, Liquor.com, Lifewire, TripSavvy, TreeHugger, and ThoughtCo. In August 2012, About.com became a property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising. In addition to its Manhattan headquarters, Dotdash Meredith maintains offices elsewhere in the New York metropolitan area, as well as in Des Moines, Iowa, and Birmingham, Alabama.

<span class="mw-page-title-main">Jerry Yang</span> Computer programmer and co-founder of Yahoo!

Jerry Chih-Yuan Yang is a Taiwanese-American billionaire computer programmer, internet entrepreneur, and venture capitalist. He is the co-founder and former CEO of Yahoo! Inc., which he started with classmate David Filo in 1994.

<span class="mw-page-title-main">Evan Williams (Internet entrepreneur)</span> American technology entrepreneur

Evan "Evraid" Clark Williams is an American billionaire technology entrepreneur. He is a co-founder of Twitter, and was its CEO from 2008 to 2010, and a member of its board from 2007 to 2019. He founded Blogger and Medium, two of the largest blogging internet platforms. In 2014, he co-founded the venture capital firm Obvious Ventures. As of February 2022, his net worth is estimated at US$2.1 billion.

<span class="mw-page-title-main">Right Media</span> American online advertising company

Right Media, Inc. is an online advertising company that operates the Right Media Exchange (RMX), a marketplace that enables advertisers, publishers, and ad networks to trade digital media. Technology providers develop services for the Exchange via APIs.

Microsoft Advertising is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service offers, product listings and videos to web users. It provides pay per click advertising on search engines Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps, and videos.

<span class="mw-page-title-main">TechCrunch</span> American technology news website

TechCrunch is an American global online newspaper focusing on topics regarding high tech and startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare.

Kevin P. Ryan is an American investor and entrepreneur who has founded several New York–based businesses, including Gilt Groupe, Business Insider and MongoDB. Ryan helped grow DoubleClick from 1996 to 2005, first as president and later as CEO. Ryan continues to found and invest in companies through AlleyCorp, a venture capital firm he founded with Dwight Merriman in 2008. He holds a B.A. from Yale University and an M.B.A. from INSEAD.

The following is a timeline of events of Yahoo!, an American web services provider founded in 1994.

Highland Capital Partners is a global venture capital firm with offices in Boston, Silicon Valley, and San Francisco. Highland has raised over $4 billion in committed capital and invested in more than 280 companies, with 47 IPOs and 134 acquisitions.

<span class="mw-page-title-main">Tim Armstrong (executive)</span> American businessman

Timothy M. Armstrong is an American business executive. He was formerly the CEO of Oath Inc., then a subsidiary of Verizon Communications that served as the umbrella company of its digital content subdivisions, including AOL and Yahoo!. Previously, he was the CEO of AOL Inc. from 2009 until its purchase by Verizon in 2015.

Qwiki was a New York City–based startup automated video production company acquired by Yahoo! on July 2, 2013 for a reported $50 million. Qwiki released an iPhone app that automatically turns the pictures and videos from a user's camera roll into movies to share. The company's initial product, an iPad application that created video summaries of over 3 million search terms, was downloaded more than 3 million times and named by Apple as the best "Search and Reference" application of 2011.

24/7 Media, formerly 24/7 Real Media is a technology company headquartered in New York City and 20 offices in 12 countries, specializing in Digital Marketing. It provides for publishers, advertisers and agencies globally. It was formerly listed as "TFSM" on the NASDAQ stock exchange. The company was purchased by WPP plc in 2007 for $649 million. David J. Moore is the chairman, founder and CEO. He also served as chairman of the Interactive Advertising Bureau. In December, 2013, 24/7 Media announced it would merge with GroupM subsidiary, Xaxis.

<span class="mw-page-title-main">Kiip</span> American mobile advertising network

Kiip was a mobile advertising network. It was co-founded by Brian Wong, Courtney Guertin, and Amadeus Demarzi in 2010. Kiip provided users with tangible rewards, such as a bottle of water for every eight miles run by a user in a game. Kiip's rewards platforms was designed for in-app engagement.

<span class="mw-page-title-main">One by AOL</span> Advertising company

One by AOL, formerly known as Millennial Media, was an advertising company that places display ads on mobile devices.

<span class="mw-page-title-main">Yext</span> New York City technology company

Yext is a New York-based digital presence platform company for multi-location brands. It enables brands to deliver consistent, accurate information to customers anywhere in the digital world from one central platform. Offering local listings management, webpages, social media, reputation management and more, the Yext platform helps brands reach local customers on every digital channel.

Howard Lerman is an entrepreneur. Lerman was the CEO of Yext, a technology startup and Software as a Service company he co-founded that provides businesses with a way to update business information, including addresses and phone numbers, to multiple channels, such as landing pages, listings, and social pages, from a single source, the Yext Knowledge Engine. Lerman also launched Confide, an iOS app which allows professionals to send one another messages that are untraceable, operating similarly to Snapchat, but for the business world.

<span class="mw-page-title-main">Wenda Harris Millard</span>

Wenda Harris Millard is a media executive currently serving as Vice Chairman at MediaLink. Millard has held positions in media and technology as co-CEO of Martha Stewart Living Omnimedia and Chief Sales Officer at Yahoo!. In 2009, Millard joined as MediaLink President and COO, a strategic advisory firm founded by Michael Kassan.

Snowflake Inc. is an American cloud computing–based data cloud company based in Bozeman, Montana. It was founded in July 2012 and was publicly launched in October 2014 after two years in stealth mode.

Taboola is a public advertising company headquartered in New York City. It provides "content recommendation" sponsored links to advertising partners.

References

  1. 1 2 "(Founder Stories) How Mike Walrath Built Right Media And Sold It For $850 Million". TechCrunch. April 12, 2011. Retrieved September 5, 2012.
  2. 1 2 "Clicks Be Gone: AdTech Disrupter Moat Raises $12M Series B From Mayfield, Others". TechCrunch. April 23, 2011. Retrieved September 5, 2012.
  3. "Yext Raises $27M More At A $270M Valuation". TechCrunch. June 12, 2012. Retrieved September 5, 2012.
  4. 1 2 "Yext Appoints Right Media Founder Michael Walrath to Chairman Post". SFGate. March 21, 2011. Retrieved September 5, 2012.
  5. 1 2 "English major Michael Walrath, '97, sells his fledgling Internet company to Yahoo for $720 million". Richmond: The Alumni Magazine. December 2008. Archived from the original on April 17, 2013. Retrieved September 5, 2012.
  6. Olsen, Stefanie. "Top DoubleClick exec steps down". CNET. Retrieved 2022-10-18.
  7. "Inc 500 - Right Media". Inc. June 2007. Retrieved September 5, 2012.
  8. 1 2 "Right Media Founder to Leave Yahoo". The Wall Street Journal. November 16, 2009. Retrieved September 5, 2012.
  9. "Right Media Founder Michael Walrath Becomes Chairman of Yext". TechCrunch. March 18, 2011. Retrieved September 5, 2012.
  10. "Michael Walrath". January 2008. Archived from the original on October 10, 2012. Retrieved September 5, 2012.
  11. "The Big Picture". January 2008. Archived from the original on September 7, 2012. Retrieved September 5, 2012.
  12. "A Tech Entrepreneur Just Bought One Of The Hottest Nightspots In The Hamptons". Business Insider. April 30, 2012. Archived from the original on January 18, 2013. Retrieved September 5, 2012.
  13. "Interview: Swallow East Co-Owner James Tchinnis Talks About The Opening Of His New Montauk Restaurant". Guest of a Guest. June 14, 2012. Retrieved September 5, 2012.
  14. "Michael Walrath - Tech Philanthropists | Donors | Foundations - Inside Philanthropy". insidephilanthropy.squarespace.com. Retrieved 2016-02-03.[ permanent dead link ]