Micom Systems, Inc., was a manufacturer of telecommunications equipment, best known for their line of concentrators. The company was founded by serial entrepreneur [1] Stephen Bernard Dorsey in 1975 and sold to Philips NV in 1984. Micom acquired Spectrum Digital Corporation in 1987. [2]
Micom became known for its ads, often run on the back pages of popular-in-their-day computer industry publications, with the slogan "Concentrate. Because it's cheaper!" The initial ads showed oranges and what resembled a can of frozen orange juice, with a "brand name" of Micom. [3] After adding variations, they began advertising on television. [4] The focus of the ads, within their telecommunications products, was their line of concentrators.
Their print ads included the trademarked phrase "MICOM: MicroComputers for DataCommunications(tm)" [3]
The dot-com bubble was a stock market bubble that ballooned during the late-1990s and peaked on Friday, March 10, 2000. This period of market growth coincided with the widespread adoption of the World Wide Web and the Internet, resulting in a dispensation of available venture capital and the rapid growth of valuations in new dot-com startups. Between 1995 and its peak in March 2000, investments in the NASDAQ composite stock market index rose by 800%, only to fall to 78% from its peak by October 2002, giving up all its gains during the bubble.
Data communication, including data transmission and data reception, is the transfer of data, transmitted and received over a point-to-point or point-to-multipoint communication channel. Examples of such channels are copper wires, optical fibers, wireless communication using radio spectrum, storage media and computer buses. The data are represented as an electromagnetic signal, such as an electrical voltage, radiowave, microwave, or infrared signal.
A non-commercial educational station is a radio station or television station that does not accept on-air advertisements, as defined in the United States by the Federal Communications Commission (FCC) and was originally intended to offer educational programming as part, or whole, of its programming. NCE stations do not pay broadcast license fees for their non-profit uses of the radio spectrum. Stations which are almost always operated as NCE include public broadcasting, community radio, and college radio, as well as many religious broadcasting stations. Nearly all Non-Commercial radio stations derive their support from listener support, grants and endowments, such as the governmental entity Corporation for Public Broadcasting (CPB) that distributes supporting funds provided by Congress to support Public Radio.
The 3B series computers are a line of minicomputers made between the late 1970s and 1993 by AT&T Computer Systems' Western Electric subsidiary, for use with the company's UNIX operating system. The line primarily consists of the models 3B20, 3B5, 3B15, 3B2, and 3B4000. The series is notable for controlling a series of electronic switching systems for telecommunication, for general computing purposes, and for serving as the historical software porting base for commercial UNIX.
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints.
The L band is the Institute of Electrical and Electronics Engineers (IEEE) designation for the range of frequencies in the radio spectrum from 1 to 2 gigahertz (GHz). This is at the top end of the ultra high frequency (UHF) band, at the lower end of the microwave range.
Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread. They were also commonly called "want" ads, starting in 1763, and are sometimes called small ads in Britain.
In the United Kingdom, telephone numbers are administered by the Office of Communications (Ofcom). For this purpose, Ofcom established a telephone numbering plan, known as the National Telephone Numbering Plan, which is the system for assigning telephone numbers to subscriber stations.
DoubleClick Inc. was an American advertisement company that developed and provided Internet ad serving services from 1995 until its acquisition by Google in March 2008. DoubleClick offered technology products and services that were sold primarily to advertising agencies and mass media, serving businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa Inc., Nike, Inc., and Carlsberg Group. The company's main product line was known as DART, which was intended to increase the purchasing efficiency of advertisers and minimize unsold inventory for publishers.
Click fraud is a type of fraud that occurs on the Internet in pay per click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs when a person, automated script, computer program or an auto clicker imitates a legitimate user of a web browser, clicking on such an ad without having an actual interest in the target of the ad's link in order to increase revenue. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Banner blindness is a phenomenon in web usability where visitors to a website consciously or unconsciously ignore banner-like information. A broader term covering all forms of advertising is ad blindness, and the mass of banners that people ignore is called banner noise.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Chewits is the brand name of a cuboid-shaped, soft chewy candy manufactured by Cloetta.
Morten Lund is an entrepreneur based in Copenhagen, Denmark who has founded or co-invested in more than 100 high-tech start ups in the last 15 years.
Apple Inc. has had many notable advertisements since the 1980s. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell's 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 to 2009.
HHCL was an advertising agency based in London. The agency devised campaigns for Tango, including the Orange Man commercial in 1991, and St George, for Blackcurrant Tango, in 1997. In 1994, it created the Does exactly what it says on the tin campaign for Ronseal.
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.
Oric was a brand of home computers sold in the 1980s by Tangerine Computer Systems. Tangerine was based in the United Kingdom and sold their computers primarily in Europe. All computers in the Oric line were based on the MOS Technology 6502A microprocessor.
Stephen Bernard Dorsey is a serial entrepreneur who founded several companies, two of which, he built into international leaders among manufacturers of word processors. He currently is the CEO of babyTEL, an Internet Telephony Service Provider.