Related Research Articles
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are typically businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. It differs from personal selling in that the message is non-personal, i.e., not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, magazines, television, radio, outdoor advertising or direct mail; and new media such as search results, blogs, social media, websites or text messages. The actual presentation of the message in a medium is referred to as an advertisement: advert or ad for short.
Graphic design is the profession and academic discipline whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. As opposed to art, whose aim is merely contemplation, design is based on the principle of "form follows a specific function".
The ZX Spectrum is an 8-bit personal home computer developed by Sinclair Research. It was first released in the United Kingdom on 23 April 1982 and went on to become Britain's best-selling microcomputer.
Data transmission and data reception or, more broadly, data communication or digital communications is the transfer and reception of data in the form of a digital bitstream or a digitized analog signal over a point-to-point or point-to-multipoint communication channel. Examples of such channels are copper wires, optical fibers, wireless communication using radio spectrum, storage media and computer buses. The data are represented as an electromagnetic signal, such as an electrical voltage, radiowave, microwave, or infrared signal.
A television advertisement is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product or service. Advertisers and marketers may refer to television commercials as TVCs.
The L band is the Institute of Electrical and Electronics Engineers (IEEE) designation for the range of frequencies in the radio spectrum from 1 to 2 gigahertz (GHz). This is at the top end of the ultrahigh frequency (UHF) band, at the lower end of the microwave range.
Classified advertising is a form of advertising, particularly common in newspapers, online and other periodicals, which may be sold or distributed free of charge. Classified advertisements are much cheaper than larger display advertisements used by businesses, although display advertising is more widespread. They were also commonly called "want" ads, starting in 1763, and are sometimes called small ads in Britain.
Click fraud is a type of fraud that occurs on the Internet in pay-per-click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid based on how many site visitors click on the ads. Fraud occurs when a person, automated script, computer program or an auto clicker imitates a legitimate user of a web browser, clicking on such an ad without having an actual interest in the target of the ad's link. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
Banner blindness is a phenomenon in web usability where visitors to a website consciously or unconsciously ignore banner-like information. A broader term covering all forms of advertising is ad blindness, and the mass of banners that people ignore is called banner noise.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Empire Today, LLC is an American home improvement and home furnishing company based in Northlake, Illinois, specializing in installed carpet, flooring, and window treatments. The company operates in more than 75 metropolitan areas within the United States. They are most well known for their TV ads featuring their jingle.
Chewits is the brand name of a cuboid-shaped, soft chewy sweets manufactured by Cloetta.
Morten Lund is an entrepreneur based in Copenhagen, Denmark who has founded or co-invested in more than 100 high-tech start ups in the last 15 years.
Apple Inc. has had many notable advertisements since the 1980s. The "1984" Super Bowl commercial introduced the original Macintosh mimicking imagery from George Orwell's 1984. The 1990s Think Different campaign linked Apple to famous social figures such as John Lennon and Mahatma Gandhi, while also introducing "Think Different" as a new slogan for the company. Other popular advertising campaigns include the 2000s "iPod People", the 2002 Switch campaign, and most recently the Get a Mac campaign which ran from 2006 to 2009.
Black Box is a wholly owned subsidiary of AGC Networks.
HHCL was an advertising agency based in London. The agency devised campaigns for Tango, including the Orange Man commercial in 1991, and St George, for Blackcurrant Tango, in 1997. In 1994, it created the Does exactly what it says on the tin campaign for Ronseal.
The Advertising Standards Authority (ASA) is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. However, its code of advertising practice broadly reflects legislation in many instances. The ASA is not funded by the British government, but by a levy on the advertising industry.
Orange Man is a British television advertisement for the soft drink Tango Orange. Created by advertising agency HHCL, a longtime collaborator of Tango. The advertisement was produced in 1991 and aired in 1992, and was the first in the brand's "You Know When You've Been Tango'd" campaign that would continue until 1996 before returning for several years in the 2000s.
Stephen Bernard Dorsey is a serial entrepreneur who founded several companies, two of which, he built into international leaders among manufacturers of word processors. He currently is the CEO of babyTEL, an Internet Telephony Service Provider.
References
- ↑ "You can call him a serial entrepreneur," said Bolton. Michael-Allan Marion (March 12, 2017). "Personal Computer Museum hosts special guest". Brantford Expositor.
- ↑ Todd G. Gilman (July 1, 1987). "Spectrum Corp". The Washington Post .
- 1 2 "HARDCOPY (ISSN 0279-8123)". Hardcopy. July 1983.
- ↑ "Advertising- Micom Plans TV Campaign". The New York Times. April 2, 1980. p. D13 (Business & Finance).
 | This article about a telecommunications company is a stub. You can help Wikipedia by expanding it. |