Micromarket

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Micro Market with 365 Retail Markets' self-checkout technology. A typical Micro Market has traditional snacks and beverages, as well as fresh and frozen foods, gluten-free, and more. MicroMarket.jpg
Micro Market with 365 Retail Markets' self-checkout technology. A typical Micro Market has traditional snacks and beverages, as well as fresh and frozen foods, gluten-free, and more.

Micro Markets constitutes a retail sector closely associated with the vending machine industry.

They employ automated self-checkout technology and are commonly found in locations requiring unattended payment systems. Micro Markets offer grab-and-go retail environments where customers can purchase products from open shelves, coolers, and freezers. [1] Consumers use self-checkout kiosks for a streamlined experience.

Micro Markets resembles a modern convenience store but functions as a fusion of vending, foodservice, and refreshment services. They typically consist of open rack displays, refrigerated coolers or freezers, and self-checkout kiosks.

The National Automatic Merchandising Association (NAMA) [2] recognizes Micro Markets as a significant focus channel, along with vending, food service, and refreshment services. [2]

A typical Micro Market generally stocks between 150 and 400 products, a notable contrast to the standard vending machine's capacity of around 40 products. [3] In addition to product variety, open flow layouts and cashless payment options reduce waiting times, promote multiple-item purchases, and increase transaction values compared to cash transactions. [4]

Micro Markets are appealing to vending industry operators due to their potential profitability. According to a study by Micro Market provider Parlevel Systems, a Micro Market in a location with 125 employees can generate over $1,000 per week on average. Statistics also indicate that replacing vending machines with Micro Markets increases location sales by around 80%. [5] However, there are challenges such as theft associated with this technology.

Micro Market adoption has grown significantly due to the enhanced efficiency and convenience for consumers and operators. This growth has led to the replacement of banks of vending machines with Micro Markets. Since their inception in 2005, [2] Micro Markets have witnessed steady adoption, with substantial growth between 2012 and 2016. [6] During this period, active Micro Market locations increased by 574%, from 2,642 in 2012 to 17,806 in 2016. [6] Micro Market sales grew by 42% between 2015 and 2016, [6] accounting for 20% of total sales. [7] In 2016, total sales included 456 million consumer transactions and over 660 million product purchases. [6]

Micro Markets are typically placed in closed environments like office breakrooms with 150 to 500 employees. However, technological innovations like 365 Retail Markets' "nanomarket"™ [8] are making Micro Markets viable in locations with fewer than 150 patrons. Locations with over 500 patrons benefit from the "grab-and-go" option appealing to a broader range of consumers. [9]

As per an assessment:

The next couple of years will clarify the overall size of the opportunity, but we expect it is actually more than double the initial 2013 projection of 33,500 [by 2022] [MicroMarket] sites and will ultimately deliver $4 billion[-]plus in channel sales.

The Micro Market Channel—Proven and Strengthening, Automatic Merchandiser [9]

Related Research Articles

<span class="mw-page-title-main">Supermarket</span> Large format of grocery store

A supermarket is a self-service shop offering a wide variety of food, beverages and household products, organized into sections. This kind of store is larger and has a wider selection than earlier grocery stores, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market. In everyday United States usage, however, "grocery store" is often used to mean "supermarket".

<span class="mw-page-title-main">Retail</span> Sale of goods and services

Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers.

<span class="mw-page-title-main">Vending machine</span> Machine which automatically dispenses products to customers after payment

A vending machine is an automated machine that dispenses items such as snacks, beverages, cigarettes, and lottery tickets to consumers after cash, a credit card, or other forms of payment are inserted into the machine or otherwise made. The first modern vending machines were developed in England in the early 1880s and dispensed postcards. Vending machines exist in many countries and, in more recent times, specialized vending machines that provide less common products compared to traditional vending machine items have been created.

<span class="mw-page-title-main">Merchandising</span> Promotion of product sales

Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products.

<span class="mw-page-title-main">Online shopping</span> Form of electronic commerce

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

Redbox Automated Retail, LLC is an American video on-demand streaming and video rental company specializing in DVD, Blu-ray, 4K UHD rentals and purchases and formerly video games via automated retail kiosks and TVOD, AVOD and FAST services via its website, Android and iOS apps and many consumer electronic devices. Redbox kiosks feature the company's signature red color and are located at convenience stores, fast food restaurants, grocery stores, mass retailers, and pharmacies.

<span class="mw-page-title-main">Interactive kiosk</span> Computer terminal that provides access to information, communication, commerce etc.

An interactive kiosk is a computer terminal featuring specialized hardware and software that provides access to information and applications for communication, commerce, entertainment, or education.

Service Merchandise was a retail chain of catalog showrooms carrying jewelry, toys, sporting goods and electronics. The company, which first began in 1934 as a five-and-dime store, was in existence for 68 years before ceasing operations in 2002.

<span class="mw-page-title-main">Self-checkout</span> Machine for customers to complete a retail transaction

Self-checkouts (SCOs), also known as assisted checkouts (ACOs) or self-service checkouts, are machines that provide a mechanism for customers to complete their own transaction from a retailer without needing a traditional staffed checkout. When using SCOs, customers scan item barcodes before paying for their total shop without needing one-to-one staff assistance. Self-checkouts are used mainly in supermarkets, although they are not uncommon in department or convenience stores. Most self-checkout areas are supervised by at least one staff member, often assisting customers process transactions, correcting prices, or otherwise providing service.

<span class="mw-page-title-main">Retail marketing</span>

Once the strategic plan is in place, retail managers turn to the more managerial aspects of planning. A retail mix is devised for the purpose of coordinating day-to-day tactical decisions. The retail marketing mix typically consists of six broad decision layers including product decisions, place decisions, promotion, price, personnel and presentation. The retail mix is loosely based on the marketing mix, but has been expanded and modified in line with the unique needs of the retail context. A number of scholars have argued for an expanded marketing, mix with the inclusion of two new Ps, namely, Personnel and Presentation since these contribute to the customer's unique retail experience and are the principal basis for retail differentiation. Yet other scholars argue that the Retail Format should be included. The modified retail marketing mix that is most commonly cited in textbooks is often called the 6 Ps of retailing.

<span class="mw-page-title-main">Visual merchandising</span> Marketing technique emphasizing 3D model displays

Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.

A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy.

<span class="mw-page-title-main">Mall kiosk</span> Type of store

A retail kiosk is a store operated out of a merchant-supplied kiosk of varying size and shapes, which is typically enclosed with the operator located in the center and customers approaching the vendor across a counter.

Fashion merchandising can be defined as the planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. Merchandising, within fashion retail, refers specifically to the stock planning, management, and control process. Fashion Merchandising is a job that is done world- wide. This position requires well-developed quantitative skills, and natural ability to discover trends, meaning relationships and interrelationships among standard sales and stock figures. In the fashion industry, there are two different merchandising teams: the visual merchandising team, and the fashion merchandising team.

<span class="mw-page-title-main">Automated retail</span> Self-service standalone kiosks

Automated retail is the category of self-service, standalone kiosks that operate as fully automatic retail stores through the use of software integrations to replace the traditional retail services inside in a traditional retail store. These standalone kiosks are often located in heavily trafficked locations such as airports, malls, resorts and transit hubs.

Cantaloupe, Inc., previously known as USA Technologies Inc., is an American company known for its work with ePort cashless acceptance technology running on its patented ePort Connect service, a PCI compliant services. ePort Connect wirelessly facilitates electronic payment options to consumers with credit, debit, or NFC enabled electronic wallets like Apple Pay and Google Pay while providing operators with both telemetry and machine-to-machine (M2M) services. ePort technology is primarily found in vending machines, kiosks and point-of-sale (POS) terminals, but the ePort Online and ePort Mobile products have extended the network to accept recurring payments from a PC or retail outlets and the taxi industry through smartphone devices.

<span class="mw-page-title-main">Arctic (company)</span> Computer cooling component manufacturer

Arctic GmbH, formerly known as Arctic Cooling, is a German, Swiss-founded manufacturer of computer cooling components, mainly CPU and graphics card coolers, case fans and thermal compound. Since 2010, Arctic expanded its business by starting a range of products to cater other consumer demands beyond that of computer cooling hardware. Nowadays, Arctic also offers various consumer products—spanning audio, home entertainment and computer peripherals. In 2012, Arctic was nominated as one of the finalists in the annual PCR Awards.

Inmarko OOO is a Russian producer of ice cream and frozen foods based in Novosibirsk. Currently owned by Unilever, it has factories in Novosibirsk, Omsk, and Tula and had over 4,500 employees in 2008. It was sold to Unilever in 2008 and ceased to exist as a separate company in 2012.

<span class="mw-page-title-main">Automated convenience store</span>

An automated convenience store is a convenience store that operates without a cashier, and instead relies on computers and robotics.

The retail format influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace, that is; a location where goods and services are exchanged. In some parts of the world, the retail sector is still dominated by small family-run stores, but large retail chains are increasingly dominating the sector, because they can exert considerable buying power and pass on the savings in the form of lower prices. Many of these large retail chains also produce their own private labels which compete alongside manufacturer brands. Considerable consolidation of retail stores has changed the retail landscape, transferring power away from wholesalers and into the hands of the large retail chains.

References

  1. "StackPath". www.vendingmarketwatch.com. 15 September 2022. Retrieved 2022-09-27.
  2. 1 2 3 Kasavana, Ph.D., NCE5, Michael; McVety, Jerry; Kasavana, MBA, Emily L. (2016). Mastering Micro Markets: An Operations Manual For Increasing Profitability In Micro Markets. NAMA. p. 1.{{cite book}}: CS1 maint: multiple names: authors list (link) CS1 maint: numeric names: authors list (link)
  3. Ketzenberg, Michael E.; Geismar, Neil; Metters, Richard D.; van der Laan, Erwin A. (March 31, 2011). "The Value of Information for Managing Inventory in Vending Machines" (PDF). NAMA: 4.
  4. Calkins, Erin. "What You Don't Know About Account Funding Could Be Costing You Thousands of Dollars in Fees". 365RetailMarkets.com. 365 Retail Markets. Retrieved October 29, 2014.
  5. "Infographic: The Impact of Micro Markets". Parlevel Systems. 2017-03-08. Retrieved 2018-12-13.
  6. 1 2 3 4 Bachtelle, Brad (October 12, 2017). "The Micro Market Channel—Proven and Strengthening". Automatic Merchandiser (October/November): 23.
  7. Zimmer, Adrienne (December 2016). "Micro Market Pulse: No Slowing Down in 2017". VendingMarketWatch.com. Vending Market Watch. Retrieved December 1, 2016.
  8. "365 Retail Markets Launches Innovative nanomarketTM Kiosk". 365RetailMarkets.com. 365 Retail Markets. Retrieved April 4, 2017.
  9. 1 2 Bachtelle, Brad (October 12, 2017). "The Micro Market Channel—Proven and Strengthening". Automatic Merchandiser (October/November): 25.