The Microsoft acquisition hoax is a bogus 1994 press release suggesting that the information technology company Microsoft had acquired the Roman Catholic Church. [1] [2]
The hoax comprises part of a cycle of "Microsoft jokes" in which Microsoft Corporation is portrayed as a wealthy but evil monopoly built on bloated or unreliable desktop software, planned obsolescence of products, corporate takeovers of once-innovative rivals and litigiousness. While multiple books have been devoted to the subject, [3] [4] the jokes most commonly circulated online as Internet memes.
The hoax consisted of a press release, purportedly from the Associated Press, that circulated around the Internet in 1994. The press release claimed that Microsoft "will acquire the Roman Catholic Church in exchange for an unspecified number of shares of Microsoft common stock", and that the company expects "a lot of growth in the religious market in the next five to ten years... the combined resources of Microsoft and the Catholic Church will allow us to make religion easier and more fun for a broader range of people." [5]
Many of the press release's claims were unrealistic, from suggesting that Catholics would soon be able to take Holy Communion through their computer to claiming that conversion to Catholicism was an "upgrade". Despite these warning signs, several readers of the false press release contacted Microsoft to confirm the claims of the hoax, and on December 16, 1994, Microsoft formally debunked the claims. [1] [6]
Follow-up press releases made similarly outrageous claims—for example, one false press release claimed that IBM had acquired the Episcopal Church, and another suggested that the Italian television network RAI had invested in what the release claimed to be "Microsoft Corp.'s planned on-line computer service, the Microsoft Divine Network." [1] [7]
An Internet meme "Microsoft Acquires" spawned a series of similarly formatted mock press releases with an assortment of varying acquisition targets, including the government of the United States of America. According to the release, "United States citizens will be able to expect lower taxes, increases in government services, discounts on all Microsoft products and the immediate arrest of all executive officials of Sun Microsystems Inc. and Netscape Corp." [8] One meta-joke claimed that Microsoft ultimately put an end to the jokes by acquiring "Microsoft Acquires".
A hoax is a widely publicised falsehood so fashioned as to invite reflexive, unthinking acceptance by the greatest number of people of the most varied social identities and of the highest possible social pretensions to gull its victims into putting up the highest possible social currency in support of the hoax.
The Bielefeld conspiracy is a satirical conspiracy theory that claims that the city of Bielefeld, Germany, does not exist, and is instead an illusion propagated by various forces to distract or mislead the German public. First posted on the German Usenet in 1994, the conspiracy has since been mentioned in the city's marketing, and alluded to in a speech by former Chancellor Angela Merkel.
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Publicis Sapient is a digital consulting company belonging to Publicis Groupe, with 20,000 people and over 50 offices worldwide. It was originally established as Sapient in Cambridge, Massachusetts in 1990. In 2015, Sapient became an independent subsidiary of French multinational advertising firm Publicis, following a deal worth US$3.7 billion. It remains headquartered in Boston, Massachusetts, and as of February 2015, the leadership is retained.
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Comic Sans MS is a sans-serif typeface designed by Vincent Connare and released in 1994 by Microsoft Corporation. It is a non-connecting script inspired by comic book lettering, intended for use in cartoon speech bubbles, as well as in other casual environments, such as informal documents and children's materials.
Intuit Inc. is an American multinational business software company that specializes in financial software. The company is headquartered in Mountain View, California, and the CEO is Sasan Goodarzi. Intuit's products include the tax preparation application TurboTax, the small business accounting program QuickBooks, the credit monitoring and personal accounting service Credit Karma, and email marketing platform Mailchimp. As of 2019, more than 95% of its revenues and earnings come from its activities within the United States.
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The Catholic Church has been a subject for humor, from the time of the Reformation to the present day.
A media prank is a type of media event, perpetrated by staged speeches, activities, or press releases, designed to trick legitimate journalists into publishing erroneous or misleading articles. The term may also refer to such stories if planted by fake journalists, as well as the false story thereby published. A media prank is a form of culture jamming generally done as performance art or a practical joke for purposes of a humorous critique of mass media.
Fear, uncertainty, and doubt (FUD) is a manipulative propaganda tactic used in sales, marketing, public relations, politics, polling, and cults. FUD is generally a strategy to influence perception by disseminating negative and dubious or false information, and is a manifestation of the appeal to fear.
Hippo Eats Dwarf is the title of a hoax news article which claims that a dwarf was accidentally eaten by a hippopotamus. The urban legend has been circulating via the internet since the mid-1990s. Many print newspapers have been fooled into publishing the story as fact.
A Microsoft hoax may refer to:
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