Microsoft Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for servers, and Windows IoT for embedded systems. Defunct Windows families include Windows 9x, Windows Mobile, and Windows Phone.
Microsoft Office, or simply Office, is a discontinued family of client software, server software, and services developed by Microsoft. It was first announced by Bill Gates on August 1, 1988, at COMDEX in Las Vegas. Initially a marketing term for an office suite, the first version of Office contained Microsoft Word, Microsoft Excel, and Microsoft PowerPoint. Over the years, Office applications have grown substantially closer with shared features such as a common spell checker, Object Linking and Embedding data integration and Visual Basic for Applications scripting language. Microsoft also positions Office as a development platform for line-of-business software under the Office Business Applications brand.
A mobile game, or smartphone game, is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any portable device, including from mobile phone, tablet, PDA to handheld game console, portable media player or graphing calculator, with and without network availability. The earliest known game on a mobile phone was a Tetris variant on the Hagenuk MT-2000 device from 1994.
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising, and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising.
Microsoft's Professional Developers Conference (PDC) was a series of conferences for software developers; the conference was held infrequently to coincide with beta releases of the Windows operating system, and showcased topics of interest to those developing hardware and software for the new version of Windows.
Microsoft Windows SDK, and its predecessors Platform SDK, and .NET Framework SDK, are software development kits (SDKs) from Microsoft that contain documentation, header files, libraries, samples and tools required to develop applications for Microsoft Windows and .NET Framework. Platform SDK specializes in developing applications for Windows 2000, XP and Windows Server 2003. .NET Framework SDK is dedicated to developing applications for .NET Framework 1.1 and .NET Framework 2.0. Windows SDK is the successor of the two and supports developing applications for Windows XP and later, as well as .NET Framework 3.0 and later.
Windows Live is a discontinued brand name for a set of web services and software products developed by Microsoft as part of its software-as-a-service platform. Chief components under the brand name included web services, several computer programs that interact with the services, and specialized web services for mobile devices.
Microsoft Advertising is an online advertising platform developed by Microsoft, where advertisers bid to display brief ads, service offers, product listings and videos to web users, it provides pay per click advertising on search engines Bing, Yahoo! and DuckDuckGo, as well as on other websites, mobile apps, and videos.
Microsoft engineering groups are the operating divisions of Microsoft. Starting in April 2002, Microsoft organised itself into seven groups, each an independent financial entity. In September 2005, Microsoft announced a reorganization of its then seven groups into three. In July 2013, Microsoft announced another reorganization into five engineering groups and six corporate affairs groups. A year later, in June 2015, Microsoft reformed into three engineering groups. In September 2016, a new group was created to focus on artificial intelligence and research. On March 29, 2018, a new structure merged all of these into three.
Ovi by Nokia was the brand for Nokia's Internet services. The Ovi services could be used from a mobile device, computer or via the web. Nokia focused on five key service areas: Games, Maps, Media, Messaging and Music. Nokia's aim with Ovi was to include third party developers, such as operators and third-party services like Yahoo's Flickr photo site. With the announcement of Ovi Maps Player API, Nokia started to evolve their services into a platform, enabling third parties to make use of Nokia's Ovi services.
Windows Phone (WP) is a discontinued family of mobile operating systems developed by Microsoft for smartphones as the replacement successor to Windows Mobile and Zune. Windows Phone featured a new user interface derived from the Metro design language. Unlike Windows Mobile, it was primarily aimed at the consumer market rather than the enterprise market.
Google Chrome is a cross-platform web browser developed by Google. It was first released in 2008 for Microsoft Windows, built with free software components from Apple WebKit and Mozilla Firefox. Versions were later released for Linux, macOS, iOS, and also for Android, where it is the default browser. The browser is also the main component of ChromeOS, where it serves as the platform for web applications.
Windows Marketplace for Mobile was a service by Microsoft for its Windows Mobile platform that allowed users to browse and download applications that had been developed by third parties. The service was available for use directly on Windows Mobile 6.x devices and on personal computers. It was announced at the 2009 Mobile World Congress, and began operation on 6 October 2009, featuring an initial 246 applications. Initially it was available only for Windows Mobile 6.5, and was made available to older 6.x versions a few weeks later. On February 15, 2010, Microsoft announced its next generation mobile platform named Windows Phone; there is a separate app store, Windows Phone Store, for it; WM6.x apps are not compatible with WP7.
AdMob is a mobile advertising subsidiary of Google, originally founded by Omar Hamoui. The name AdMob is a portmanteau for "advertising on mobile". It was incorporated on April 10, 2006 while Hamoui was in business school at Wharton School. The company is based in Mountain View, California. In November 2009, it was acquired by Google for $750 million. The acquisition was completed on May 27, 2010. Apple Inc. had also expressed interest in purchasing the company the same year, but they were out-bid by Google. Prior to being acquired by Google, AdMob acquired the company AdWhirl, formerly Adrollo, which is a platform for developing advertisements in iPhone applications. AdMob offers advertising options for many mobile platforms, including Android, iOS, webOS, Flash Lite, Windows Phone and all standard mobile web browsers.
iAd is a discontinued mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications. iAd is part of Apple's iOS 4. Announced on April 8, 2010, and originally slated for release on June 21, 2010, the actual date was changed to July 1, 2010. iAd was announced at Apple's June 7, 2010, keynote, with an iPad version appearing in the fall. Hosted and sold by Apple, the iAd platform was expected to compete with Google's AdMob mobile advertising service.
The Microsoft Store is a digital distribution platform operated by Microsoft. It was created as an app store for Windows 8 as the primary means of distributing Universal Windows Platform apps. With Windows 10 1803, Microsoft merged its other distribution platforms into Microsoft Store, making it a unified distribution point for apps, console games, and digital videos. Digital music was included until the end of 2017, and E-books were included until 2019.
Flurry is an American mobile analytics, monetization, and advertising company founded in 2005. The company develops and markets a platform for analyzing consumer interactions with mobile applications, packages for marketers to advertise in-apps, as well as a service for applying monetization structures to mobile apps. Flurry analyzes 150 billion app sessions per month. The company's analytics platform tracks application sessions in iOS, Android, HTML5, and JavaME platforms. Flurry has raised a total of $65 million in funding since its founding and in March 2014 announced that it would partner with Research Now to create a panel database on mobile users. Flurry was acquired by Yahoo! on July 21, 2014 for somewhere between $200 and $300 million.
AdDuplex is a cross-promotion network for Windows Store apps and games. It helps developers reach new users by cross-promoting their apps with other developers on the platform. According to the AdDuplex website more than 10,000 active apps and games use the network, serving more than 30 million ad impressions every day.
Advertising revenue is the monetary income that individuals and businesses earn from displaying paid advertisements on their websites, social media channels, or other platforms surrounding their internet-based content. In September 2018, the U.S Internet advertising market was estimated to be worth $111 billion, with market share being held mostly between Google, Facebook, Amazon, and Microsoft. These companies earn revenue through online advertising but also have initiated pathways for individual users and social media influencers to earn an income. Individuals and businesses can earn advertising revenue through advertising networks such as Google AdSense, YouTube monetization, or Outbrain.
