Demographic profiling is a form of demographic analysis used by marketers so that they may be as efficient as possible with advertising products or services and identifying any possible gaps in their marketing strategy. Demographic profiling can even be referred to as a euphemism for industrial espionage. By targeting certain groups who are more likely to be interested in what is being sold, a company can efficiently expend advertising resources so that they may garner the maximum number of sales. This is a more direct tactic than simply advertising on the basis that anyone is a potential consumer of a product; while this may be true, it does not capitalise on the increased returns that more specific marketing will bring. Traditional demographic profiling has been centered around gathering information on large groups of people in order to identify common trends. Trends such as, but not limited to: changes in total population and changes in the composition of the population over a period of time. These trends could promote change in services to a certain portion of the population, in people such as children, elderly, and the working-age population. They can be identified through surveys, in-store purchase information, census data, and so on. New ways are also in the works of collecting and using information for Demographic Profiling, Such approaches that have been used are, target-sampling, quota-sampling, and even door-to-door screening.
WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It was the world's largest advertising company, as of 2019. WPP plc owns many companies, which includes advertising, public relations, media, and market research networks such as AKQA, BCW, CMI Media Group, Essence Global, Finsbury, Grey, Hill+Knowlton Strategies, Mindshare, Ogilvy, Wavemaker, Wunderman Thompson, and VMLY&R. It is one of the "Big Four" agency companies, alongside Publicis, Interpublic Group of Companies, and Omnicom. WPP has a primary listing on the London Stock Exchange, and is a constituent of the FTSE 100 Index.
Scott William Rasmussen is an American public opinion pollster and political analyst. He previously produced the ScottRasmussen.com Daily Tracking Poll, a gauge of American voters' political sentiment. He is editor-at-large for Ballotpedia, where he writes the Number of the Day Feature, and is a host for the podcast entitled "Just the Polls," a podcast series from Just the News.
The Harris Poll is an American market research and analytics company that has been tracking the sentiment, behaviors and motivations of American adults since 1963. In addition to the traditional consulting offered, Harris has developed software data platforms that allow brands to track health and campaign success. The firm works with clients in three primary areas: brand strategy and tracking, corporate reputation, and research for public release.
Politico Europe is the European edition of the German-owned news organization Politico reporting on political affairs of the European Union. Its headquarters are located in Brussels with additional offices in London, Berlin, Warsaw, Paris, and Frankfurt.
Sudhir Alladi Venkatesh is an American sociologist and urban ethnographer. He is William B. Ransford Professor of Sociology & African-American Studies at Columbia University, a position he has held continuously since 1999. In his work, Venkatesh has studied gangs and underground economies, public housing, advertising and technology. As of 2018, he is the Director of Signal: The Tech & Society Lab at Columbia University.
Nancy Jacobson is an American political activist and CEO of No Labels, a centrist, non-partisan political organization. In 2007, Jacobson was named one of the 50 Most Powerful People in D.C. by GQ Magazine.
Mark J. Penn is an American businessman, pollster, political strategist, and author.
Burson Cohn & Wolfe is a multinational public relations and communications firm, headquartered in New York City. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller. The combined agency is now known as Burson Cohn & Wolfe.
EUobserver is a European online newspaper, launched in 2000 by the Brussels-based organisation EUobserver.com ASBL.
John Jantsch is an author, speaker, and marketing consultant who specializes in assisting small businesses.
Sara Nelson is an American publishing industry figure who is an editor and book reviewer and consultant and columnist, and is currently the editorial director at Amazon.com. Nelson is notable for having been editor in chief at the book industry's chief trade publication Publishers Weekly from 2005–2009 during a time of wrenching restructuring and industry downsizing. After that, she was book editor at Oprah's O Magazine. Her book So Many Books, So Little Time was published in 2003. Her views have been widely reported in numerous publications such as The New York Times, Wall Street Journal, and USA Today, and she has appeared on television broadcasts including CBS's The Early Show. She has written for the Wall Street Journal and the Huffington Post about publishing industry trends and has been described as a "lively presence within the book publishing industry." She is an extensive reader and has been described as a "lover of books."
Mauro F. Guillén is a Spanish/American sociologist, political economist, management educator. In March 2021. he was announced as the new Director (Dean) of the Cambridge Judge Business School, and a Fellow of Queens' College at the University of Cambridge. Until July 2021, he was the Zandman Professor at the Wharton School of the University of Pennsylvania, and Director of the Penn Lauder Center for International Business Education and Research (CIBER). He was the Anthony L. Davis Director of the Joseph H. Lauder Institute of Management and International Studies from 2007 to 2019. He is the Wall Street Journal bestselling author of 2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything (2020).
E. Kinney Zalesne is an American writer, strategist, and former business executive. Until October 2021 she was the General Manager for Responsible Growth Strategy at Microsoft, after having co-led Microsoft's Corporate Strategy team for five years. Before that, Zalesne was the CEO of Zalesne LLC, an advisory firm specializing in CEO positioning, communications strategy, and thought-leadership development. She was also Counsel to U.S. Attorney General Janet Reno, a White House Fellow with Vice President Al Gore, and the collaborator on the bestselling book Microtrends: The Small Forces Behind Tomorrow's Big Changes and The Wall Street Journal column of the same name.
John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership. He is CEO of Harris Insights & Analytics, a public opinion, market research and strategy firms known widely for The Harris Poll. Previously, he was chairman and CEO of WPP Group's BAV Consulting, overseeing the BrandAsset Valuator, a consumer and brand survey. He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America and was one of Forbes’ Must-Follow Marketing Minds on Twitter 2014.
PSB Insights is a consultancy firm founded in 1997 by Mark Penn and Douglas Schoen.
Ben Kinney is an entrepreneur, professional speaker, author, real estate agent, brokerage owner, and co-founder of PLACE, Inc. that started in Bellingham, Washington and now operates across the USA, Canada, and the U.K.
Louise Byg Kongsholm is a trend researcher, author and keynote speaker focusing on spirit of time, trends, consumer behaviour and trends specifically within fashion, interior, food and retail/etail.
Curtis S. Chin is a public figure, speaker, author and policy specialist. He has served in leadership and operational positions in the private, not-for-profit and public sectors in the Asia-Pacific region and the United States – including as the 15th United States Ambassador to and member of the Board of Directors of the Asian Development Bank under both Presidents George W. Bush and Barack Obama. He also served as a trustee of World Education Services and is the inaugural Asia Fellow of the Milken Institute.
Mike Fernandez is a business executive who has led communications, marketing, government relations and sustainability for a number of large companies. Fernandez also served as the US CEO for two agencies, Burson-Marsteller and Llorente y Cuenca. He was a full-time professor of practice at Boston University and an adjunct professor at several universities. He currently is the senior vice president of public affairs, communications and sustainability at Enbridge which is headquartered in Calgary, AB, Canada.
