Miguel Sabido | |
|---|---|
 Sabido in 2018 | |
| Born | November 20, 1937 |
| Occupation(s) | Producer, writer, researcher, theorist |
| Years active | 1964–present |
Miguel Sabido (born 1937) is a producer, writer, researcher, and theorist, known for pioneering Entertainment-Education, developing the "Theory of the Tone", and producing a number of commercially successful telenovelas for Televisa in the 1970s. [1]
After being trained as a theater director and producer, Sabido discovered his "Theory of the Tone" as he was working with theater actors. The theory states that an actor can change not only their own delivery of dialogue and their associated body language, but the emotional resonance, the "tone" of the entire audience. Convinced that he could apply this method more widely, he tested it in 1967 by leveraging the readership of the Mexican tabloid Casos de Alarma . He inserted content that would encourage readers to join the social security system of Mexico, assuming that low-brow entertainment would be a great way to spread public benefit messages. The campaign showed positive effects but was criticized by the Mexican academic community for being "not academically sound".[ citation needed ]
The release of the Peruvian telenovela Simplemente María validated Sabido's assumptions, as the sale of sewing machines increased dramatically after the telenovela aired. [2] Being an active TV producer, he teamed up with then-president of Televisa, Emilio Azcárraga Milmo, who challenged him to apply his "Theory of the Tone" to Televisa's TV programming sequence ("Carry-Over Curve"). Being enormously successful in this effort, Azcarraga gave Sabido an unprecedented level of access and power within Televisa, making him the Vice President of Research and eventually allowing him to produce six mainstream telenovelas.
The first of its kind was Ven conmigo , which was widely successful with a 32-point share and resulted in a million people enrolling in the adult education system of Mexico after the series' 1-year runtime. [3] [4] By then, Sabido had formalized his approach, calling it "Entertainment with a proven social benefit", which would later become Entertainment-Education as it spread around the globe.
Sabido went on to produce the family planning-themed telenovelas Acompáñame , Vamos juntos , Caminemos , and Nosotros los Mujeres in the 1970s, which collectively resulted in a 34 percent decline of the population growth rate of Mexico. [5]
The United Nations awarded Mexico with their Population Award; the United States Agency for International Development's Thomas Donnelly wrote: "The Televisa family planning soap operas have made the single most powerful contribution to the Mexican population success story." [6] Albert Bandura became an instrumental ally to Sabdio, explaining some of the enormous impact through his social learning theory and later going on to publish many papers on the effects of serial dramas.
David Poindexter of Population Communications International saw great promise in this approach, and in a series of strategic meetings, he invited Sabido to teach his method worldwide in India, China, the Philippines, Egypt, and the Netherlands. Since then, Sabido has trained hundreds of producers and writers around the world in his method, which resulted in the formation of multiple non-profits and millions of dollars invested in Entertainment-Education programs around the globe, collectively reaching more than 2 billion beneficiaries. [7] [8]
Albert Bandura was a Canadian-American psychologist who was the David Starr Jordan Professor Emeritus of Social Science in Psychology at Stanford University.
Social learning is a theory of learning process social behavior which proposes that new behaviors can be acquired by observing and imitating others. It states that learning is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction, even in the absence of motor reproduction or direct reinforcement. In addition to the observation of behavior, learning also occurs through the observation of rewards and punishments, a process known as vicarious reinforcement. When a particular behavior is rewarded regularly, it will most likely persist; conversely, if a particular behavior is constantly punished, it will most likely desist. The theory expands on traditional behavioral theories, in which behavior is governed solely by reinforcements, by placing emphasis on the important roles of various internal processes in the learning individual.
Braulio Castillo Cintrón was a telenovela actor in Latin America. His two sons, Braulio Castillo, Jr. and Jorge Castillo, are also actors. He was born in Bayamón, Puerto Rico.
Grupo TelevisaS.A.B., simply known as Televisa, is a Mexican multimedia mass media and entertainment company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content.
Population Media Center (PMC) is an entertainment organization dedicated to women's rights and empowerment, population stabilization, and the environment.
The Azcárraga family is a wealthy Mexican media dynasty. The center of their business empire, Televisa, is the main television network in Mexico and the largest producer and broadcaster of Spanish language media around the world.
Entertainment-Education (EE) is a communication strategy that aims to alleviate a social issue or educate the public through a custom-tailored piece of entertainment. It is defined by a set of techniques and methodologies which all aim to use various levels of mass media to communicate social and behavior change.
Emilio Fernando Azcárraga Jean is a Mexican businessman who currently serves as the chairman of both mass media company Televisa and professional football team Club América.
Emilio Azcárraga Vidaurreta was a Mexican businessman who built an entertainment conglomerate.
Educational television or learning television is the use of television programs in the field of distance education. It may be in the form of individual television programs or dedicated specialty channels that is often associated with cable television in the United States as Public, educational, and government access (PEG) channel providers. There are also adult education programs for an older audience; many of these are instructional television or "telecourse" services that can be taken for college credit, such as the Open University programs on BBC television in the UK.
José Alves dos Santos, nicknamed Zague was a Brazilian footballer. Among the teams he played for were Corinthians in his home country, and Club América in Mexico.
TelevisaUnivision is a Mexican-American media company headquartered in New York and Mexico City, which owns the American Spanish language broadcast network Univision as well as free-to-air channels in Mexico such as Las Estrellas, Canal 5, Foro and Nu9ve alongside a collection of pay-tv channels and production studios. 45% of the company is held by the Mexican telecommunications and broadcasting company Grupo Televisa, which was a major programming partner for Univision until the company sold their content assets to Univision in 2022.
Univision is an American Spanish-language free-to-air television network owned by TelevisaUnivision. It is the United States' largest provider of Spanish-language content. The network's programming is aimed at the Latino public and includes telenovelas and other drama series, sports, sitcoms, reality and variety series, news programming, and imported Spanish-language feature films. Univision is headquartered in Midtown Manhattan, New York City, and has its major studios, production facilities, and business operations based in Doral, Florida.
Las Estrellas is one of the cornerstone networks of TelevisaUnivision, with affiliate stations all over Mexico, flagshipped at XEW-TDT in Mexico City. Many of the programs of Las Estrellas are seen in the United States on Univision, UniMás, and Galavisión.
Alfonso de Angoitia is co-CEO of Grupo Televisa, S.A., one of the main cable TV operators in Mexico, the leading satellite pay television system in the country, and the leading media company in the Spanish-speaking world.
Televisa San Ángel is a film and television studio located in Mexico City. It was originally built by Jorge Stahl as a motion picture studio, and in the 1970s would be sold to the Azcárraga family, which, through ownership of the Televisa networks, continues to own the studios. It is the headquarters facility of the Centro de Educación Artística (CEA) and the Videocine motion picture production and distribution company. The network's Centro de Post Produccion is also housed at San Ángel. Moreover, it is best known as a motion picture and television studio. It is the oldest movie and television production facility in Mexico and the most famous telenovela studio facility in Latin America. It was one of the four main Mexican film studios along with Estudios Churubusco, Estudios América, and Estudios Tepeyac.
The 11th TVyNovelas Awards were an academy of special awards to the best telenovelas and TV shows. The awards ceremony took place on March 29, 1993 in the Centro de Espectáculos "Premier" in Mexico D.F. The ceremony was televised in Mexico by El canal de las estrellas.
Social Impact Entertainment (SIE) is "all storytelling that is self-aware of its potential impact on its audiences and incorporates that knowledge to effect positive change at the individual, local, or global scale on one or more social issues", as defined by the SIE Society.
David Poindexter was the founder of Population Communications International, a Methodist minister, and a TV producer.
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