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Mike Shehan | |
|---|---|
| Nationality | American |
| Education | Vanderbilt University |
| Occupation | Businessman |
| Known for | Co-founder and CEO of SpotX |
Mike Shehan is co-founder and CEO of SpotX.
In 1996, Mike Shehan founded his first company called LOGEX International, LLC, a provider of e-commerce solutions focused on the retail and catalog industries. [1]
LOGEX was eventually sold to AppNet where Shehan served as President of its two fastest-growing divisions, e-Commerce Solutions and Outsourcing Services. [1]
Shehan launched his second venture, Ereo, a search engine for images in 2000. [1]
In 2001, Shehan co-founded Booyah Networks, Inc., an image-enhanced pay-per-click search engine platform. In 2006, Booyah was 23rd on the list of the 500 fastest-growing companies in the US. In 2007, Shehan realigned the business into a search engine marketing agency and targeted video advertising as his next endeavor. [2]
In 2007, Mike co-founded the video advertising platform SpotXchange, [3] which was renamed SpotX in 2015. [3] Today, SpotX is the leading global video advertising platform shaping digital video and the future of TV. [3]
European broadcast firm RTL Group bought two-thirds of SpotX, for $144 million and then purchased the rest of the company for $145 million in a deal that valued SpotX at $404 million. [4]
In 2021, SpotX was acquired by Magnite, Inc., the world’s largest independent sell-side advertising platform for $1.17 Billion. [5]
Google Shopping, formerly Google Product Search, Google Products and Froogle, is a Google service invented by Craig Nevill-Manning which allows users to search for products on online shopping websites and compare prices between different vendors. Google announced at its Marketing Live event in May 2019 that the new Google Shopping will integrate the existing Google Express marketplace into a revamped shopping experience. In the US, Google Shopping is accessible from the web and mobile apps, available on Android and iOS. Google Shopping is also available in France, accessible from the web only. Like its predecessor, Google Shopping is free and requires a personal Google account in order to purchase from the platform. A colored price tag icon replaces the parachute icon from Google Express.
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Chartboost is a San Francisco-based mobile game in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games. As of 2016, Chartboost had been integrated into more than 300,000 games with 40 billion game sessions per month. In 2019, Chartboost has been ranked on a return on investment index and it scored 6th position on Android and 14th on iOS, on both platforms appearing behind mobile ad networks by Google, Facebook, Unity Technologies, Aarki and Vungle. In 2020 and 2021, Chartboost on Android is not on the list of top 20 ad networks. On the iOS side, there is uncertainty as well due to new platform restrictions about advertising ID collection which "may render Audience Network so ineffective on iOS 14 that it may not make sense to offer it" - Audience Network and Chartboost being integrated and advertising ID collection being the backbone of both.
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