Mimu Maxi

Last updated
Mimu Maxi
IndustryWomen's clothing
Founded2014
FoundersMushky Notik and Mimi Hecht
Headquarters
New York City
,
USA
Website mimumaxi.com

Mimu Maxi (styled MIMU MAXI) is a women's fashion company based in New York City. The company was founded in 2014 by Chabad Hasidic women Mushky Notik and Mimi Hecht. [1]

The brand gained attention for their attempt at mediating between contemporary fashion trends and the moral codes of Orthodox Judaism which legislates various modesty requirements for Jewish women. [2] [3] In 2014, the brand founders collaborated with a Muslim fashion blogger causing some debate in the Orthodox community. [4] [5] [6]

See also

References

  1. ↑ Azoulay, Bonnie (15 November 2018). "When Instagram Took Down Orthodox Fashion Brand's Pro-Israel Post". The Forward.
  2. ↑ Alexander, Neta (12 May 2017). "Kim Kardashian, These Hasidic Designers Have Just the Thing for You". Haaretz.
  3. ↑ Layne, Jodie (2 February 2015). "Check Out This Awesome Brand By 2 Orthodox Sisters". Bustle.
  4. ↑ Lövheim, Mia. "Media and religion: bridging ‘incompatible agendas’." In Foundations and Futures in the Sociology of Religion, pp. 51-64. Routledge, 2017.
  5. ↑ Lewis, Reina. "The commercial limits of the Ummah? National and regional taste distinctions in the modest fashion market." In Islam, Marketing and Consumption, pp. 101-119. Routledge, 2016.
  6. ↑ Basu, Tanya (27 February 2015). "How the Internet Made Modest Fashion Cool". The Atlantic.
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