MindFire's main product, LookWho’sClicking, is a web-based application that simplifies the creation, management and tracking of personalized URLs, VIP landing pages, pay per click (PPC) and mass media landing pages, as well as automated follow-up email and real-time reporting.[1]
The company typically delivers LookWho’sClicking through print service providers, agencies, and consultants. MindFire headquarters are in Southern California, but the company also has offices in Idaho, New Jersey, New York, Arizona and Asia-Pacific.[2]
History
MindFire Inc. was started in 1999 by Moe Farsheed (CEO) and Dave Rosendahl (EVP Operations). They partnered with companies like First American who were looking for better ways to track information about the demographics of their clients,[3] or Cal State Fullerton's Institute for Economic and Environmental Studies who wanted to research the regional economy and environment.[4] In 2005, MindFire changed their approach and began selling to print service providers, who were then able to offer the software to their clients.[1] Partners that integrate MindFire services into their software offerings include Hewlett Packard, Kodak, and Canon.[citation needed]
Software
LookWho’sClicking software tracks response and online activity, gathering information about the recipients’ preferences, automatically routing leads to the appropriate salesperson by email, and generating reports that provide real-time insight into how the campaign is doing.[5]
LookWho’sClicking has four workflows (known as campaign blueprints)—the Attract Blueprint, the Click-Capture Blueprint, the Hand Off Blueprint, and the Attract Express Blueprint.[citation needed]
The Attract Blueprint is used with personalized URLs, the Click-Capture Blueprint is used with PPC advertising, the Hand Off Blueprint attracts users to the page and then transfers them to a third-party website, and the Attract Express is similar to Click-Capture, but uses other types of mass media such as television or radio to reach their audience.[6]
Inc. 500 – No. 6 – Fast Growing Software Companies – 2008[9]
Philanthropic work
In 2008, MindFire, Inc. along with Hewlett Packard, co-sponsored a Corazón Project Day after the 2008 DSCOOP annual conference in San Diego. Many attendees of the DSCOOP conference chose to stay an extra day in order to go down to Tecate, Mexico and build a house for a needy family.[10] MindFire and Hewlett Packard both made contributions to pay for the materials needed to build the home.[2]
Notes
1 2 “Kodak’s Print On-Demand Solutions (PODS) Group and MindFireInc To Bring The Power Of Multi-Channel Campaigns To KODAK DARWIN Authoring Tool.” Eastman Kodak CompanyArchived 2008-03-16 at the Portuguese Web Archive. 2007-9-20.
1 2 “MindFireInc Co-Sponsors with HP and Dscoop the Corazón Project to Build Homes for Needy Families in Mexico.” OutputLinksArchived 2008-04-26 at the Wayback Machine . 2008-2-21.
↑ Paynich, Vitisia. “First American Corp. is on a mission to help U.S. Hispanic consumers achieve the American dream via its Internet site.” Electronic Retailer MagazineArchived 2008-10-07 at the Wayback Machine . 2005-07.
↑ “Cal State Fullerton Selects MindFire eMarketing to Conduct Key Economic Survey.” . 2002-11-09.
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