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Mattel, Inc. is an American multinational toy manufacturing and entertainment company founded in Los Angeles by Harold Matson and the husband-and-wife duo of Ruth and Elliot Handler in January 1945 and headquartered in El Segundo, California. Mattel has a presence in 35 countries and territories; its products are sold in more than 150 countries. Mattel consists of three business segments: North America, International and American Girl.
A Happy Meal is a kids' meal usually sold at the American fast food restaurant chain McDonald's since June 1979. A small toy or book is included with the food, both of which are usually contained in a red cardboard box with a yellow smiley face and the McDonald's logo. The packaging and toy are frequently part of a marketing tie-in to an existing television series, film or toyline.
My Little Pony (MLP) is a toy line and media franchise developed by American toy company Hasbro. The first toys were developed by Bonnie Zacherle, Charles Muenchinger, and Steve D'Aguanno, and were produced in 1981. The ponies feature colorful bodies, manes and a unique symbol on one or both sides of their flanks. Such symbols are referred to in the three most recent incarnations as "cutie marks". My Little Pony has been revamped several times with new and more modern looks to continue its appeal to the market, with each new look called a "generation" by the show's collectors and fans. The franchise is mainly targeted at young girls, although in the 2010s, it gained a cult following by an unintended audience of adult, mostly male fans.
Nerf is a toy brand formed by Parker Brothers and currently owned by Hasbro. Most of the toys are a variety of foam-based weaponry, with other Nerf products including balls for sports such as American football, basketball, and baseball. Their best known toys are their dart guns that shoot ammunition made from "Nerf foam". Their primary slogan, introduced in the 1990s, is "It's Nerf or Nothin'!". Annual revenues under the Nerf brand are approximately US$400 million.
MGA Entertainment Inc. is a manufacturer of children's toys and entertainment products founded in 1979. Its products include Bratz, Num Noms, Lalaloopsy, and Rainbow High. MGA also owns Little Tikes and animation studio MGA Studios.
Jada Toys, Inc. is an American manufacturer of collectible scale model cars, figures, radio controlled model vehicles, and dolls. It was founded in 1999 by Jack and May Li. Jada's products are predominantly aimed at the collectible market, and are available and popular at retail outlets worldwide.
Spin Master Corp. is a Canadian multinational children's toy and entertainment company. Spin Master employs over 1,600 people globally with offices in Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Mexico, the Netherlands, Poland, Slovakia, Sweden, the United Kingdom, the United States, and Vietnam.
Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products that are included in the price of the product with the intent to boost sales, similar to toys in kid's meals. Collectable prizes produced in series are used extensively—as a loyalty marketing program—in food, drink, and other retail products to increase sales through repeat purchases from collectors. Prizes have been distributed through bread, candy, cereal, cheese, chips, crackers, laundry detergent, margarine, popcorn, and soft drinks. The types of prizes have included comics, fortunes, jokes, key rings, magic tricks, models, pin-back buttons, plastic mini-spoons, puzzles, riddles, stickers, temporary tattoos, tazos, trade cards, trading cards, and small toys. Prizes are sometimes referred to as "in-pack" premiums, although historically the word "premium" has been used to denote an item that is not packaged with the product and requires a proof of purchase and/or a small additional payment to cover shipping and/or handling charges.
A Lego clone is a line or brand of children's construction blocks which is mechanically compatible with Lego brand blocks, but is produced by another manufacturer. The blocks were originally patented by The Lego Group in 1961 as "toy building bricks", and the company has since remained dominant in this market. Some competitors have moved to take advantage of Lego brand recognition by advertising their own products as compatible with Lego, with statements such as "compatible with leading building bricks".
Lego Friends is a product range of Lego construction toys designed primarily for girls that was launched in 2012. It introduced "mini-doll" figures, which are about the same size as traditional Lego minifigures but are more detailed and realistic. The original cast consisted of Andrea, Olivia, Stephanie, Mia and Emma. The theme was rebooted and relaunched in January 2023 to focus on a more diverse cast of characters, the main cast now consisting of Aliya, Nova, Zac, Liann, Paisley, Leo, Autumn and Olly.
Sweetgreen is an American fast casual restaurant chain that serves salads. It was founded in November 2006 by Nicolas Jammet, Nathaniel Ru, and Jonathan Neman. In August 2007, they opened their first store in Washington, D.C., three months after they graduated from the McDonough School of Business at Georgetown University.
Moose Toys is an Australian-owned toy design, development and distribution company founded in 1985. Moose is headquartered in Australia, has over 600 staff and distributes to over 50 countries.
Shopkins are a range of tiny, collectable toys manufactured by Moose Toys. Based on grocery store items, each plastic Shopkin figure has a recognizable face and unique name. They also have special finishes like translucent, glitter, or squishy. The collectable toys also had expanded into lines of clothing, trading cards, and other related merchandise.
Ryan's World is a children's YouTube channel for children aged 2–6 featuring Ryan Kaji along with his mother, father, and twin sisters.
Ronnen Harary is a Canadian entrepreneur, television and film producer, philanthropist, and billionaire. He is a co-founder of Canadian children's entertainment company Spin Master and the co-creator of PAW Patrol, a preschool series that airs in 160 countries.Along with childhood friend Anton Rabie, he founded Spin Master shortly after graduating from the University of Western Ontario, and they were co-CEOs of the company from 1994 to 2021. Harary is now chair of Spin Master's board of directors. He continues to oversee the company's long-term strategic vision and remains involved in business development and merger and acquisition activity.
Moonbug Entertainment is a British children's media company and multi-channel network headquartered in London, with an overseas office in Los Angeles, United States which creates, produces, and distributes children's video and audio content. It is currently owned by Candle Media, an American media company led by Kevin Mayer and Tom Staggs. Moonbug distributes children's entertainment intellectual property, including the YouTube channels Cocomelon and Little Baby Bum and YouTube series such as Mia's Magic Playground, Blippi, and My Magic Pet Morphle.
Pikwik Pack is a Canadian animated television series for preschool students that debuted on Disney Junior on November 7, 2020, in the United States, and on Treehouse TV on December 26 of the same year in Canada. The program was created by Mary Bredin, Frank Falcone and Rachel Reade Marcus, and produced by Corus Entertainment and Guru Studio. The show follows the Pikwik Pack, which consists of leader Suki, and members Axel, Hazel, and Tibor. They live in a fictional town called Pikwik and embark on delivery adventures.
Rainbow High is a fashion doll franchise created by Michael Scott Anderson originally as Rainbow Surprise and released by American toy company MGA Entertainment in 2020 originally as a spin-off from their Poopsie Slime Surprise brand. The back story for the franchise revolves around an elite high school for the visual arts, featuring students who represent colors of the rainbow.
Anna Jane Mowbray is a New Zealand entrepreneur and businessperson. Together with her brothers Mat and Nick, she leads the Chinese toy manufacturer ZURU; her role is chief operating officer. Using her contacts in China, she organised the delivery of personal protective equipment to New Zealand early on during the COVID-19 pandemic.
Zuru is a Chinese toy company that manufactures multiple brands of toys. They currently operate four main divisions: ZURU Toys, ZURU Edge, ZURU Tech, and Rhodes Pet Science.
References
- ↑ Mini Brands are the latest bizarre toy craze to sweep the nation, and they’re filling me with existential dread - The Washington Post
- ↑ Zuru prepares for global launch of 5 Surprise Toy Mini Brands - Toy WorldToy World Magazine | The business magazine with a passion for toys
- ↑ 5 Surprise Mini Brands Toys Investigation 2021 | The Strategist
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