Related Research Articles
Acura is the luxury and performance division of Japanese automaker Honda. The brand was launched in the United States and Canada on March 27, 1986, marketing luxury and performance automobiles. It was introduced to Hong Kong in 1991, Mexico in 2004, China in 2006, Russia in 2014, Kuwait in 2015, and was also sold in Ukraine. Honda's plan to introduce Acura to the Japanese domestic market (JDM) in 2008 was delayed, due to economic reasons, and later withheld as a result of the financial crisis of 2007–2008.
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
Tampax is a brand of tampon currently owned by Procter & Gamble. It was based in White Plains, New York, US until its sale to Procter & Gamble in 1997. It is a subsidiary of P&G's Always brand and is sold in over 100 countries.
K-Swiss, Inc. is an American athletic shoe brand based in downtown Los Angeles, California and currently owned by Xtep.
Giant Step is a media, events and marketing company headquartered in New York City and Los Angeles. The company formerly released music through its record label, Giant Step Records. Giant Step is divided into two entities – the Giant Step brand, which promotes music and the creative agency, Giant Step Marketing, which provides marketing services to consumer brands.
The Marketing Arm, also known as TMA, is a marketing and creative agency owned by Omnicom Group. With offices in New York City; Los Angeles; Chicago; Dallas; Wilton, CT; Irvine, CA; London; Manchester; Moscow; São Paulo; and Shanghai. The agency specializes in strategy and execution across sports and entertainment, experiential, celebrity and influencer, digital and social, shopper and promotion, and content production.
Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.
Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term. It is also related to marketing ROI and return on marketing investment (ROMI).
Return on marketing investment (ROMI) is the contribution to profit attributable to marketing, divided by the marketing 'invested' or risked. ROMI is not like the other 'return-on-investment' (ROI) metrics because marketing is not the same kind of investment. Instead of money that is 'tied' up in plants and inventories, marketing funds are typically 'risked'. Marketing spending is typically expensed in the current period.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.
The American Honda Motor Company, Inc. is the North American Honda subsidiary of the Honda Motor Company, Ltd. It was founded in 1959. The company combines product sales, service and coordinating functions of Honda in North America, and is responsible for distribution, marketing and sales of Honda and Acura brand automobiles, Honda power sports products, including motorcycles, scooters and all-terrain vehicles, and Honda power equipment products, including lawnmowers, tillers, string trimmers, generators, small displacement general-purpose engines and marine outboard engines.
The Acura ILX is a subcompact executive car (C) produced by Honda under the Acura brand. All ILX variants are based upon the ninth-generation Civic sedan. The ILX replaced the Canadian market exclusive Acura CSX. The ILX was also Acura's first gasoline-electric hybrid vehicle.
VMLY&R is an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting. It is a subsidiary of WPP plc multinational advertising and public relations holding company.
TubeMogul is an enterprise software company for brand advertising.
Justin Lefkovitch is an American entrepreneur. He is the founder and CEO of Mirrored Media, an experiential marketing firm.
Innovid is an online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.
Zambezi is an advertising and marketing agency in Culver City, California. Founded in 2006 in Venice Beach by former Wieden & Kennedy executives, the agency originally specialized in sports marketing. After buying out its principal owner, the agency’s management team shifted its focus to communications for consumer brands, beyond sports and entertainment. They also moved their headquarters to Culver City.
FameBit is an interactive entertainment company founded in 2013 and headquartered in Santa Monica, California.
SimpleReach is a content data platform and performance measurement company that provides a platform to measure social action and track social behavior on published content. Their machine learning and AI data help marketers adjust their content to better serve customers. The company was founded in 2010 by CEO Edward Kim and is based in New York. As of March 2019 the company operates as a subsidiary of Nativo, Inc.
Samuel Scott is an American-Israeli former journalist, newspaper editor, and marketing executive and current keynote marketing speaker and business columnist.
References
- ↑ "Regional report: Santa Monica". Los Angeles Business Journal.
- ↑ "Mirrored Media Connects Big Brands and Big Musicians Together for Mutually Beneficial Marketing Campaigns". StartUp Beat
- ↑ Indie Rock Band Metric Headlines New Campaign for All-new 2013 Acura ILX - RPA
- ↑ Indie Band Metric Joins Forces with Acura ILX for an Innovative Project | ThinkSoul25
- ↑ Mophie
- ↑ more SXSW pics, BrooklynVegan custom mophies included
- ↑ Hyatt transforms guestroom TVs to include Internet, guest services | Prescriptive Music Archived 2012-07-29 at the Wayback Machine
- ↑ Sneak Peek: House of Rock in Santa Monica - Los Angeles Times
- ↑ "Mirrored Media - Santa Monica, CA".
- ↑ "Summit Awards".
- ↑ http://www.eventmarketer.com/company/mirrored-media/ [ dead link ]
- ↑ "The 2015 It List is Here… Top 100 Event Agencies – Event Marketer".