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Founded | 2010 in Santa Monica, California |
---|---|
Founder | Justin Lefkovitch |
Headquarters | Santa Monica, CA |
Key people | Justin Lefkovitch |
Website | www |
Mirrored Media is an experiential marketing firm. Based in Santa Monica, California, the company creates online and offline marketing campaigns with brands, musical artists and influencers. [1]
Mirrored Media was founded in 2010 by Justin Lefkovitch who brought in partners Hans Zimmer, Steve Kofsky and Vaden Saunders. The company chose the name Mirrored Media to summarize a core mission of mirroring a brand's ideal while remaining true to an artist's vision. [2]
Since its launch, Mirrored Media has built and activated music-based marketing campaigns for brands including Acura, Coach, mophie, 20th Century Fox, TNT Turner, Bacardi, Fullscreen, CraveOnline, TuneCore, Syfy, Lively, the House of Rock, and Hyatt International Hotels. [3] [4] [5] [6] [7] [8]
Acura is the luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched on March 27, 1986, marketing luxury and performance automobiles. Acura sells cars in the United States, Canada, Mexico, Panama, and Kuwait. The company has also previously sold cars in Mainland China, Hong Kong, Russia, and Ukraine. Plans to introduce Acura to the Japanese domestic market in the late 2000s did not eventuate due to the financial crisis of 2007–2008.
Tampax is a brand of tampons currently owned by Procter & Gamble. It was based in White Plains, New York, US until its sale to Procter & Gamble in 1997. It is a subsidiary of P&G's Always brand and is sold in over 100 countries.
Giant Step is a media, events and marketing company headquartered in New York City and Los Angeles. The company formerly released music through its record label, Giant Step Records. Giant Step is divided into two entities – the Giant Step brand, which promotes music and the creative agency, Giant Step Marketing, which provides marketing services to consumer brands.
TMA is a marketing and creative agency owned by Omnicom Group. With offices in New York City; Los Angeles; Chicago; Dallas; Wilton, Connecticut; Irvine, California; London; Manchester; São Paulo; and Shanghai. The agency specializes in strategy and execution across sports and entertainment, experiential, celebrity and influencer, digital and social, shopper and promotion, and content production.
Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers marketing, creativity, client–agency relationships and the media, technology and platforms which support the global marketing ecosystem. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.
Marketing effectiveness is the measure of how effective a given marketer's go to market strategy is toward meeting the goal of maximizing their spending to achieve positive results in both the short- and long-term. It is also related to marketing ROI and return on marketing investment (ROMI). In today's competitive business environment, effective marketing strategies play a pivotal role in promoting products or services to target audiences. The advent of digital platforms has further intensified competition among businesses, making it imperative for companies to employ innovative and impactful marketing techniques. This essay examines how various types of advertising methods can be utilized effectively to reach out to potential consumers
Brand awareness is the extent to which customers are able to recall or recognize a brand under different conditions. Brand awareness is one of two dimensions from brand knowledge, an associative network memory model. It is a key consideration in consumer behavior, advertising management, and brand management. The consumer's ability to recognize or recall a brand is central to purchasing decision-making because purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category. Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but they must be able to recall enough distinguishing features for purchasing to proceed. Creating brand awareness is the main step in advertising a new product or bringing back the older brand in light.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
Video email, also referred to as email video or video in email, refers to the embedding of videos directly into the body of an email, without the need to attach files or click on a hyperlink to play them. Although video email providers have existed since the early-to-mid 2000s, it has become an increasingly popular medium for email marketing in recent years due to technological advancements, and is used to boost engagement rates. Several companies use video email to showcase their brand identity, send out newsletters, and announce events, product lines or launches. Examples of video email providers include EyeMail Inc., TailoredMail, MailChimp, Biteable, BombBomb, and SalesMail.
The American Honda Motor Company, Inc. is the North American subsidiary of Japanese Honda Motor Company. Founded in 1959, the company combines product sales, service and coordinating functions of Honda in North America, and is responsible for distribution, marketing and sales of Honda and Acura brand automobiles, Honda Powersports products, Honda Power Equipment products, Honda Engines products, Honda Marine engines, and the HondaJet aircraft.
Tongal is a platform for content creation, used by studios, brands and talent worldwide. Founded in New York City in 2009," Tongal is now based in Santa Monica, California. The company maintains an online platform that connects businesses in need of creative work with an online community of writers, directors, and production companies.
The Acura ILX is a compact car (C-segment) manufactured and marketed by Honda under the Acura brand, based on the ninth-generation Civic sedan. The ILX replaced the Canadian market exclusive Acura CSX. The gasoline-electric hybrid version was Acura's first.
VMLY&R, now part of VML, after the merger of VMLY&R and Wunderman Thompson in October of 2023, was an American marketing and communications company specializing in advertising, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the merger of VML, founded in 1992, and Y&R , founded in 1923. It was a subsidiary of WPP plc multinational advertising and public relations holding company.
TubeMogul is an enterprise software company for brand advertising.
Justin Lefkovitch is an American entrepreneur. He is the founder and CEO of Mirrored Media, an experiential marketing firm.
Innovid is an American online advertising technology company that offers services used by advertisers and publishers for the distribution and management of digital ads. Originally launched as a video marketing platform, the company expanded its offering to include display and digital out-of-home when Herolens was acquired in 2019.
Zambezi is an advertising and marketing agency in Culver City, California. Founded in 2006 in Venice Beach by former Wieden & Kennedy executives, the agency originally specialized in sports marketing. After buying out its principal owner, the agency’s management team shifted its focus to communications for consumer brands, beyond sports and entertainment. They also moved their headquarters to Culver City.
IN-Q or IN-Query, is the stage name of Adam Schmalholz, an American songwriter and National Poetry Slam champion from Los Angeles, California. Schmalholz describes his poetry as a reflection of his own experiences and life lessons. Recognized for his ability to bring poetry to pop culture, IN-Q helped establish one of the largest open mic poetry venues in the United States called "Da Poetry Lounge," held at the Greenway Court Theatre in Los Angeles.
SimpleReach is a content data platform and performance measurement company that provides a platform to measure social action and track social behavior on published content. Their machine learning and AI data help marketers adjust their content to better serve customers. The company was founded in 2010 by CEO Edward Kim and is based in New York. As of March 2019, the company operates as a subsidiary of Nativo, Inc.
Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Norman. The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand. As of 2021 the company had 1,007 locations throughout 7 countries, primarily in North America.