Misfits Market

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Misfits Market is a subscription-based grocery delivery service founded in 2018. The orders generally contain organic produce which does not meet size or aesthetic standards of retail grocery stores. [1] [2] [3] [4] In 2022, the company announced it was acquiring its rival Imperfect Foods. [5] In 2025, it acquired The Rounds. [6]

References

  1. ↑ Raymond, Art (November 17, 2021). "Ugly but delicious: Booming online grocer Misfits Market opens massive facility in Utah". Deseret News. Retrieved October 1, 2024.
  2. ↑ Vines, Brian (January 12, 2022). "Ugly Food Fight: Misfits Market, Imperfect Foods, and the Battle Against Food Waste". Consumer Reports . Retrieved October 1, 2024.
  3. ↑ Mull, Amanda (January 25, 2019). "The Murky Ethics of the Ugly-Produce Business". The Atlantic . Retrieved October 2, 2024.
  4. ↑ Velasco, Haley (May 13, 2019). "Food's Funny-Looking Future: 'Ugly' Produce Delivery" . Wall Street Journal . Retrieved October 2, 2024.
  5. ↑ Peluso, Olivia. "Online Grocer Misfits Market Announces Plans To Acquire Competitor Imperfect Foods" . Forbes . Retrieved October 2, 2024.
  6. ↑ Forristal, Lauren (30 May 2025). "Grocery platform Misfits Market acquires The Rounds to further its mission of reducing food waste". TechCrunch . Retrieved 3 June 2025.
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