Mishka NYC

Last updated

Mishka NYC
IndustryClothing & Apparel
Founded2003
FounderMikhail Bortnik
Greg Rivera
HeadquartersLos Angeles, California
Products Streetwear

Mishka NYC [1] [2] [3] [4] is a streetwear company and record label currently headquartered in Los Angeles, California. It was established in 2003 by Mikhail Bortnik and Greg Rivera in Brooklyn, New York. [5] Featuring bright colors and grotesque but playful cartoon imagery, the brand designs T-shirts, hats, sweaters, and accessories. [6] Mishka NYC's most notable design is the "Keep Watch" eyeball and the "Bearmop" logo, a cartoon bear. [7]

Contents

Mishka Records

L'Amour Supreme

One of Mishka's most prominent visual collaborators is street artist L'Amour Supreme. As the brand’s lead artist for many years, he was instrumental in shaping Mishka’s distinctive aesthetic—most notably creating the iconic "Keep Watch" eyeball graphic that became a signature of the label. [8] His work blended punk, comic book, and monster imagery into bold, colorful designs that appeared across Mishka’s apparel, toys, and marketing. L’Amour Supreme also collaborated on vinyl toy releases with Mishka, such as Bootleg Kaiju and The Beast, and participated in live art events and exhibitions under the brand's name. [9] [10]

References

  1. ↑ Pears, Catherine (October 29, 2016). "Mishka's Founder Is Righting His Streetwear-Wrongs with a New Label". Vice . Archived from the original on November 27, 2024. Retrieved January 20, 2022.
  2. ↑ Cooper, Wilbert L. (February 11, 2013). "May Streetwear Keep You Forever Young". Vice . Archived from the original on February 22, 2025. Retrieved January 20, 2022.
  3. ↑ Caramanica, Jon (March 23, 2011). "Two Riffs on Street Wear Gone Fusion". The New York Times . Archived from the original on January 20, 2022. Retrieved January 20, 2022.
  4. ↑ Bein, Kat (December 16, 2021). "Mishka Streetwear Launches 'Keep Watch Crew' NFTs on NTWRK". Gotham . Archived from the original on January 20, 2022. Retrieved January 20, 2022.
  5. ↑ Galil, Leor (February 23, 2012). "How Clothing Company Mishka Successfully Wove Music Into Its Brand". Forbes. Archived from the original on July 27, 2012. Retrieved April 2, 2014.
  6. ↑ Jessing-Butz, Kaitlin. "Mishka". New York Magazine. Archived from the original on April 7, 2014. Retrieved April 2, 2014.
  7. ↑ "Mishka NYC". No. Zumiez. Archived from the original on April 7, 2014. Retrieved April 2, 2014.
  8. ↑ "L'Amour Supreme". ANDERSON CONTEMPORARY. Archived from the original on March 18, 2025. Retrieved August 25, 2025.
  9. ↑ "LAmours fun shop". Archived from the original on April 17, 2025. Retrieved August 25, 2025.
  10. ↑ "kidrobot mishka keep watch labbit". Vinyl Pulse.{{cite web}}: CS1 maint: url-status (link)


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