Mixbook

Last updated
Mixbook
Company type Private
Industryphoto books, Photograph-derived manufacture, photo sharing
Founded2006;19 years ago (2006)
FoundersAndrew Laffoon, Aryk Grosz
Headquarters
Redwood City, California, U.S.
Number of employees
60[ citation needed ]
Website mixbook.com

Mixbook, a #1 rated [1] photo book brand, based in Redwood City, California, offers a large selection of design choices to create personal stories through customizable photo books, cards, calendars and home decor. [2]

Contents

Mixbook Studio, [3] the company's suite of storytelling tools, along with its mobile app, leverages machine learning technology and AI-powered recommendations, to turn photos into personal stories and keepsakes.

History

Co-founded in 2006 by Andrew Laffoon and Aryk Grosz, [4] the company was initially created to assist high school groups and students in crafting personal yearbooks. [5] The company launched its photo book editor tool in 2009 providing consumers the means to design fully customizable photo books. [6] In 2010, Mixbook added calendars and photo cards to its product line.

In 2011, Mixbook expanded its reach and revenue fourfold, acquiring Scrapblog and raising $10M from Level Equity. In 2012, Mixbook released new features to its photo book editor tool, enabling users to customize with Instagram photos. It also released a photo book app called Mosaic, which allowed users to build a book with photos found on their mobile device. [7] In 2013 the company launched another photo book service called Montage, [8] which offered a web-based interface, powered by image recognition technology.

Notably, Mixbook has forged partnerships with brands like Martha Stewart, [9] [10] Crayola, Hallmark and PetSmart, [11] contributing to its reputation as a trusted platform for creating personalized products.

Awards and recognition

Since its inception, Mixbook has been named “the best photo book service” by Tom's Guide, [17] and the title of “best overall photo book service” by WSJ's The Buy Side. [18]

Acquisitions

References

  1. ↑ "Mixbook review: Simply the best". Tom's Guide. 12 November 2024.
  2. ↑ "Mixbook". Mixbook.com.
  3. ↑ "Mixbook Adds AI Design Tools to its Photo Book Builder". PetalPixel. 17 October 2023.
  4. ↑ Fenn, Donna (2012-07-02). "Making Photo Books With a Social Spin". Inc.com. Retrieved 2016-06-06.
  5. ↑ "7 Business Lessons from Mixbook CEO Andrew Laffoon". Free Enterprise.
  6. ↑ "Mixbook Launches Upgrade to Online Photo Book Editor". This Blog Has Moved to Blog.Mixbook.Com. 2009-03-09. Retrieved 2016-06-06.
  7. ↑ "Mixbook CEO: We create the story for you". CNBC. 4 November 2014. Retrieved 2016-07-07.
  8. ↑ Perez, Sarah (19 November 2013). "Mixbook Debuts Montage, A Photo Book Builder Meant To Take Minutes, Not Hours" . Retrieved 2016-06-06.
  9. ↑ "Mixbook Partners With Martha Stewart and Marquee Brands to Launch Collection of Photo Book and Card Designs". Cision PR Newswire (Press release). Retrieved 2020-03-03.
  10. ↑ Keene, Meg (11 March 2020). "Our Fav's Mixbook and Martha Stewart Made the Prettiest Collection". A Practical Wedding. Retrieved 2020-03-11.
  11. ↑ Polyn, Glenn (11 April 2023). "PetSmart, Mixbook Partnership Celebrates Wag-Worthy Occasions". PetAge. Retrieved 2023-04-11.
  12. ↑ "Mixbook, America's Most Promising Companies". Forbes.
  13. ↑ "Mixbook, #176 in Inc 500". Inc Magazine.
  14. ↑ "The fastest growing companies in Silicon Valley - Silicon Valley Business Journal" . Retrieved 2016-07-07.
  15. ↑ Roberts, Erin. "The Best Photo Book Service". Wirecutter. Retrieved 2022-12-12.
  16. ↑ Hartup, Andy (10 January 2022). "Best photo books 2023". Top Ten Reviews.
  17. ↑ Havlik, Dan. "Mixbook review: Simply the best". Tom's Guide. Retrieved 2023-11-08.
  18. ↑ Walsh, Valerie (November 2023). "The Best Online Photo Book Services for Preserving Your Memories". Buy Side from WSJ. Retrieved 2023-11-20.
  19. ↑ "Mixbook Acquires WedPics, Leading Photo Sharing App For Weddings". December 13, 2017. Archived from the original on 2017-12-14. Retrieved 2017-12-14.
  20. ↑ "Online Scrapbooking Platforms Consolidate: Mixbook Buys Scrapblog". TechCrunch. 18 January 2011. Retrieved 2016-06-06.
  21. ↑ "How Mixbook's founders translated engineering smarts to entrepreneurial success". Yahoo! Small Business.
  22. ↑ Gannes, By Liz (9 March 2012). "Yobongo to be acquired and shut down by Mixbook". Wall Street Journal.
  23. ↑ "Now At Mixbook, Former Yobongo Team Reveals Mosaic, A Fast Way To Build Photobooks From Your iPhone". TechCrunch. 7 September 2012.
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