Mondaine

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Mondaine Watch model 30008 Mondaine Classic A669.30008.16SBO watch.jpg
Mondaine Watch model 30008
Mondaine Clock model 30335 Mondaine model 30335.jpg
Mondaine Clock model 30335

Mondaine is the trademark for a series of watches made by the Swiss company Mondaine Watch Ltd. The company was founded by Erwin Bernheim. Initially, he exported wristwatches manufactured by different Swiss watchmakers. Subsequently, he started manufacturing lever watches at Remonta AG, a subsidiary of Mondaine in Biberist, Switzerland. [1]

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Its line of Mondaine watches are heavily influenced by classical Swiss railway clocks, called the Official Swiss Railways Watch / SBB , with the design licenced from the Swiss Federal Railways in 1986. This design, by Hans Hilfiker, originated in 1944. [1]

The original movement was unlike other watches and unique because of the following fact: By spreading 58 seconds over the 360 degrees (rather than the usual 60 seconds), the second hand comes to a complete stop at the 12 numeral for two seconds, giving the illusion that time has stopped. Then, the minute hand advances one step and the second hand starts a new cycle. However, the company stopped making models with this mechanism around 2001. [2] In 2013, a redesigned model was launched under the name stop2go. [3] In keeping with how the movement itself works, the crown is shaped like a rocker switch that you flip back and forth instead of winding.

In 2006, Mondaine purchased a 50% stake of American Luminox company, giving Mondaine increased access to the American market, and Luminox increased access to the European and Asian markets. [4] The speciality of Luminox watches is their self-powered luminous readability at night using miniature Tritium devices manufactured by mb-microtec, another Swiss company. [5] In 2016, Mondaine took over the remaining part of the Luminox company and manufactured these watches in Switzerland using the Swiss made label. [1] Luminox watches became a major part of revenues for the Mondaine Group in 2020. [6]

Additionally, Mondaine offers a selection of models inspired by modern art and markets fashionable watches under the Pierre Cardin brand. [1]

Controversy over Apple iPad's iOS 6 clock design

In 2012, Apple's iPad clock design in iOS 6 resembled a trademarked design created in 1944 by SBB employee Hans Hilfiker, which is now licensed to Mondaine. Upon threat of lawsuit from Mondaine, Apple agreed to settle the matter out of court. Apple paid 22.5 million Swiss Francs to Swiss Federal Railways to license the design for use in their iPad clock. [7] [8]

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References

  1. 1 2 3 4 About us. mondaine-group.com. Retrieved 2020-12-27.
  2. ↑ Customer service response
  3. ↑ Press release by Mondaine, 27 June, 2013
  4. ↑ Luminox, the American watch brand teams up with Mondaine, Allbusiness Monday, April 3 2006
  5. ↑ The eternal glow from Niederwangen. www.mbmicrotec.com. Retrieved 2020-12-27.
  6. ↑ Andrea Martel: Weder mechanisch noch Luxus: Wie sich ein Schweizer KMU mit seinen günstigen Swiss-made-Uhren behauptet. Neue Zürcher Zeitung, 23 November 2020. Retrieved 2020-12-27.
  7. ↑ Apple pays 21m for clock design cnet.com
  8. ↑ "Apple's Deal For Swiss Clock Design Breaks Mondaine's "Exclusive" Licensing Agreement | Cult of Mac". Cult of Mac. 2012-10-16. Retrieved 2018-01-26.
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