A mood board is a type of visual presentation or 'collage' consisting of images, text, and samples of objects in a composition. It can be based on a set topic or can be any material chosen at random. A mood board can be used to convey a general idea or feeling about a particular topic. They may be physical or digital, and can be effective presentation tools.
Graphic designers, interior designers, industrial designers, photographers, user interface designers and other creative artists use mood boards to visually illustrate the style they wish to pursue. Amateur and professional designers alike may use them as an aid for more subjective purposes such as how they want to decorate their bedroom, or the vibe they want to convey through their fashion. [1]
Mood boards can also be used by authors to visually explain a certain style of writing, or an imaginary setting for a story line. In short, mood boards are not limited to interior decorating purposes, but serve as a visual tool to quickly inform others of the overall "feel" (or "flow") of an idea. In creative processes, mood boards can balance coordination and creative freedom. [2]
Mood boards can be used in marketing for advertisements and branding. They are used to help creative teams stay on the same page while also adhering to the image that the brand wants to project outward. [3] They can also be helpful for sticking to a specific creative concept when creating a series of ads. [4]
Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually.
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information.
A storyboard is a graphic organizer that consists of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic, or interactive media sequence. The storyboarding process, in the form it is known today, was developed at Walt Disney Productions during the early 1930s, after several years of similar processes being in use at Walt Disney and other animation studios.
Cinematography is the art of motion picture photography.
An illustrator is an artist who specializes in enhancing writing or elucidating concepts by providing a visual representation that corresponds to the content of the associated text or idea. The illustration may be intended to clarify complicated concepts or objects that are difficult to describe textually, which is the reason illustrations are often found in children's books.
Susan Kare is an American artist and graphic designer, who contributed interface elements and typefaces for the first Apple Macintosh personal computer from 1983 to 1986. She was employee #10 and creative director at NeXT, the company formed by Steve Jobs after he left Apple in 1985. She has worked as a design consultant to Microsoft, IBM, Sony Pictures, Facebook, and Pinterest. As of 2023 Kare has been an employee of Niantic Labs. As a pioneer of pixel art and of the graphical computer interface, she has been celebrated as one of the most significant designers of modern technology.
Art director is the title for a variety of similar job functions in theater, advertising, marketing, publishing, fashion, film and television, the Internet, and video games.
Visual communication is the use of visual elements convey ideas and information which include signs, typography, drawing, graphic design, illustration, industrial design, advertising, animation, and electronic resources. This style of communication relies on the way one's brain perceives the outside images. These images come together within the human brain making it as if the brain is what is actually viewing the particular image. Visual communication has been proven to be unique when compared to other verbal or written languages because of its more abstract structure. It stands out for its uniqueness, as the interpretation of signs varies on the viewer's field of experience. The brain then tries to find meaning from the interpretation. The interpretation of imagery is often compared to the set alphabets and words used in oral or written languages. Another point of difference found by scholars is that, though written or verbal languages are taught, sight does not have to be learned and therefore people of sight may lack awareness of visual communication and its influence in their everyday life. Many of the visual elements listed above are forms of visual communication that humans have been using since prehistoric times. Within modern culture, there are several types of characteristics when it comes to visual elements, they consist of objects, models, graphs, diagrams, maps, and photographs. Outside the different types of characteristics and elements, there are seven components of visual communication: color, shape, tones, texture, figure-ground, balance, and hierarchy.
Communication design is a mixed discipline between design and information-development concerned with how media communicate with people. A communication design approach is concerned with developing the message and aesthetics in media. It also creates new media channels to ensure the message reaches the target audience. Due to overlapping skills, some designers use graphic design and communication design interchangeably.
A graphic designer is a professional who practices the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication, with their primary focus on transforming linguistic messages into graphic manifestations, whether tangible or intangible. They are responsible for planning, designing, projecting, and conveying messages or ideas through visual communication. Graphic design is one of the most in-demand professions with significant job opportunities, as it allows leveraging technological advancements and working online from anywhere in the world.
The term composition as it refers to writing, can describe authors' decisions about, processes for designing, and sometimes the final product of, a composed linguistic work. In original use, it tended to describe practices concerning the development of oratorical performances, and eventually essays, narratives, or genres of imaginative literature, but since the mid-20th century emergence of the field of composition studies, its use has broadened to apply to any composed work: print or digital, alphanumeric or multimodal. As such, the composition of linguistic works goes beyond the exclusivity of written and oral documents to visual and digital arenas.
Graphic art software is a subclass of application software used for graphic design, multimedia development, stylized image development, technical illustration, general image editing, or simply to access graphic files. Art software uses either raster or vector graphic reading and editing methods to create, edit, and view art.
A broadcast designer is a person involved with creating graphic designs and electronic media incorporated in television productions that are used by character generator (CG) operators. A broadcast designer may have a degree in digital media, or is self-taught in the software needed to create such content. CG stands for computer graphics, most broadcast designers studied either graphic design or visual communication – this term is used for those designing motion graphics also for film, industrials, commercials, and the web.
Graphic design careers include creative director, art director, art production manager, brand identity developer, illustrator and layout artist.
A storyboard artist creates storyboards for advertising agencies and film productions.
User experience design, upon which is the centralized requirements for "User Experience Design Research", defines the experience a user would go through when interacting with a company, its services, and its products. User experience design is a user centered design approach because it considers the user's experience when using a product or platform. Research, data analysis, and test results drive design decisions in UX design rather than aesthetic preferences and opinions, for which is known as UX Design Research. Unlike user interface design, which focuses solely on the design of a computer interface, UX design encompasses all aspects of a user's perceived experience with a product or website, such as its usability, usefulness, desirability, brand perception, and overall performance. UX design is also an element of the customer experience (CX), and encompasses all design aspects and design stages that are around a customer's experience.
Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Graphic communication as the name suggests is communication using graphic elements. These elements include symbols such as glyphs and icons, images such as drawings and photographs, and can include the passive contributions of substrate, colour and surroundings. It is the process of creating, producing, and distributing material incorporating words and images to convey data, concepts, and emotions.
In the visual arts, texture refers to the perceived surface quality of a work of art. It is an element found in both two-dimensional and three-dimensional designs, and it is characterized by its visual and physical properties. The use of texture, in conjunction with other design elements, can convey a wide range of messages and evoke various emotions.
Pinterest is an American social media service for publishing and discovery of information in the form of pinboards. This includes recipes, home, style, motivation, and inspiration on the Internet using image sharing. Pinterest, Inc. was founded by Ben Silbermann, Paul Sciarra, and Evan Sharp, and is headquartered in San Francisco.