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Moral support is a way of giving support to a person or cause, or to one side in a conflict, without making any contribution beyond the emotional or psychological value of the encouragement by supporting them.
For example, in a war between two countries or alliances, a third nation may give moral support to one side, without actually participating in the conflict (for example, Paraguay in World War II).
Another common example can be found in sports. By coming out to watch one's friend's team play a match, one is likely not directly supporting their team in any significant way, but one's friend may still feel encouraged by the moral support of one's presence.
The line between moral support and other forms of help is often hard to draw. For example, some athletes report that they play better when the spectators encourage them—and in some cases referees' decisions may be influenced by a partisan crowd.
There is also moral support that one can offer someone who is experiencing a difficult situation. One may not be able to offer any concrete assistance except empathy.
There are several key terms relating to the premise of moral support. One is the term "moral", which is defined as partaking in actions considered ethical or proper, and being the distinction between "right" and "wrong" (APA Dictionary [1] ). Humans are all "morally motivated" and guided by a moral code, which is defined as the ethical values or principles that people use to guide their behaviour (APA Dictionary [2] ). An individual's morals and moral code are influenced by culture (Haidt 2007 [3] ). Morality itself is said to be universal among humans (Haidt 2007 [4] ).
"Moral support" is a term commonly used in popular culture. There is no formal definition of the term "moral support" in the psychological literature, nor is there a formalised or operationalised way to measure it. Whilst there is not much in the literature explicitly examining the topic of moral support as a subject, a lot of the literature contains discussions of topics closely related to moral support. These topics, themes and definitions, although not named as such, would amount to a direct acknowledgment of the existence of moral support.
The morals a person has as an adult, come as a direct product of their moral development. Literature surrounding this field of study occasionally refers to moral support in the context of parents aiding their children in making moral decisions (Turiel 1983 [5] ). From an early age, humans are able to intuitively identify a morally charged situation from a more mundane one, as explained by Social Domain Theory (Turiel 1983 [6] ). These ‘unique’ moral situations may require a different kind of approach or even assistance in order to be dealt with; this is when moral support can be required.
Humans are highly social. Our cultures demand conformity (Asch 1951) to certain societal norms, such as conforming to moral codes and pressures. When deciding between the "wrong" or "right" decisions, a person may need emotional support, or approval from another peer in the form of moral support.
Moral support can come in the form of influence by norms and role models (Aquino and Freeman [7] ). A person's surrounding environment can influence the extent to which the decisions they make are "moral". This depends on the person's moral identity, and whether or not they consider being a moral person as an important part of their identity. In an environment where the expression of moral identities, constructs and concerns is common and overt, people that value morals highly within their identity experience reinforcement of their own moral identity. Individuals that would ordinarily assign low importance to their morals, may experience a "temporary moral identity" which will influence the way in which they make a moral decision. Those with high importance moral identities gained moral support from this environment, which is why they experience this reinforcement of identity. Those with low importance moral identities experience this temporary moral identity, because their environment provides them with moral support and insight when making a morally charged decision, leading to more moral behaviour.
Furthermore, the Social Information Processing (Crick and Dodge, 1994 [8] ) in conjunction with Moral Decision-Making Framework (Garrigan, Adlam, Langdon 2018 [9] ) shows how in a morally charged situation, a proximal decision is made by following a set of internalised cues, before a behaviour in enacted. The framework shows how these internal cues take into consideration social factors, most notably peer interaction, parenting and culture. This supports the idea that we look, even if subconsciously, to others for moral support when making moral decisions.
See also Moral Psychology and Moral Behaviour
The role of moral support has also been identified as a key player in consumer behaviour (Lowe and Haws 2014 [10] ). This research explicitly relates self-control to moral behaviour. The study examines identical purchasing decisions made by two different people. An example of buying some food for consumption is used. If the two people both decided to buy the food this is known as "co-indulgence"; if the two people both decide to abstain from making the purchase this is known as "co-abstinence". In a third situation, one person decides to purchase the food, while the other does not.
Guilt is an important underlying element in this study. The purchasing decisions are described as being "self-control" decisions. If the decision to buy the food prevents progress of a goal, for example maintaining a healthy diet, and the person chooses to make the purchase regardless of this, then the feeling of guilt will taint the overall experience and enjoyment of the purchase. In the case of the third example, when one party indulged and the other abstained, the person who made the purchase displayed more feelings of guilt and enjoyed the purchase least out of all the scenarios. If both parties however made the 'wrong' decision together in purchasing the item, much less guilt was displayed.
Consumers often use guilt management strategie to permit contradictory behaviour (Gregory-Smtih, Smith, Winklhofer 2013 [11] ). Peer compliance reduces guilt, and this manifests itself as moral support. The guilt is felt when the person feels they have substantially ruptured their morals, by doing the "wrong" thing and making the purchase. However, if both persons make the indulgent purchase, the feelings of guilt are greatly lessened and enjoyment is bolstered because there is a feeling of solidarity in this "wrong" choice. Similarly, if both consumers chose to abstain and do the "right" thing, this moral support of each other was seen to bond the two parties. See Social Approval.
The Lowe and Haws study demonstrates that moral support is a highly social and emotional phenomenon.
A study conducted by Pfund et al. [12] (2020) found sending a motivational letter to patients needing psychological treatment for gambling disorders increased the rate of first therapy session attendance. The control group received a reminder phone call only before their first session, but no motivational letter. The experimental condition group received the phone call and the letter; attendance from this group was 25% higher. (Control group has 51% attendance, motivational letter group had 76%). The motivational letter, which highlighted the expected outcomes of the therapy for the participant is a form of successful moral support as it gives emotional support and prompts the individual to do the ‘right’ thing and follow through with treatment.
Morality is the categorization of intentions, decisions and actions into those that are proper (right) and those that are improper (wrong). Morality can be a body of standards or principles derived from a code of conduct from a particular philosophy, religion or culture, or it can derive from a standard that is understood to be universal. Morality may also be specifically synonymous with "goodness", "appropriateness" or "rightness".
Lawrence Kohlberg was an American psychologist best known for his theory of stages of moral development.
In the field of psychology, cognitive dissonance is described as the mental disturbance people feel when their beliefs and actions are inconsistent and contradictory, ultimately encouraging some change to align better and reduce this dissonance. Relevant items of information include peoples' actions, feelings, ideas, beliefs, values, and things in the environment. Cognitive dissonance is typically experienced as psychological stress when persons participate in an action that goes against one or more of those things. According to this theory, when an action or idea is psychologically inconsistent with the other, people do all in their power to change either so that they become consistent. The discomfort is triggered by the person's belief clashing with new information perceived, wherein the individual tries to find a way to resolve the contradiction to reduce their discomfort.
Moral reasoning is the study of how people think about right and wrong and how they acquire and apply moral rules. It is a subdiscipline of moral psychology that overlaps with moral philosophy, and is the foundation of descriptive ethics.
Moral psychology is a field of study in both philosophy and psychology. Historically, the term "moral psychology" was used relatively narrowly to refer to the study of moral development. Moral psychology eventually came to refer more broadly to various topics at the intersection of ethics, psychology, and philosophy of mind. Some of the main topics of the field are moral judgment, moral reasoning, moral sensitivity, moral responsibility, moral motivation, moral identity, moral action, moral development, moral diversity, moral character, altruism, psychological egoism, moral luck, moral forecasting, moral emotion, affective forecasting, and moral disagreement.
In moral psychology, social intuitionism is a model that proposes that moral positions are often non-verbal and behavioral. Often such social intuitionism is based on "moral dumbfounding" where people have strong moral reactions but fail to establish any kind of rational principle to explain their reaction.
Social identity is the portion of an individual's self-concept derived from perceived membership in a relevant social group.
Jonathan David Haidt is an American social psychologist and author. He is the Thomas Cooley Professor of Ethical Leadership at the New York University Stern School of Business. His main areas of study are the psychology of morality and moral emotions.
Psychoanalytic criminology is a method of studying crime and criminal behaviour that draws from Freudian psychoanalysis. This school of thought examines personality and the psyche for motive in crime. Other areas of interest are the fear of crime and the act of punishment.
Awe is an emotion comparable to wonder but less joyous. On Robert Plutchik's wheel of emotions awe is modeled as a combination of surprise and fear.
Melanie Killen is an American developmental psychologist and Professor of Human Development and Quantitative Methodology, and Professor of Psychology (Affiliate) at the University of Maryland, and Honorary Professor of Psychology at the University of Kent, Canterbury, UK. She is supported by funding from the National Institute of Child Health and Human Development (NICHD), and the National Science Foundation (NSF) for her research. In 2008, she was awarded Distinguished Scholar-Teacher by the Provost's office at the University of Maryland. She is the Director of the Social and Moral Development Lab at the University of Maryland.
Moral development focuses on the emergence, change, and understanding of morality from infancy through adulthood. The theory states that morality develops across a lifespan in a variety of ways and is influenced by an individual's experiences and behavior when faced with moral issues through different periods of physical and cognitive development. Morality concerns an individual's reforming sense of what is right and wrong; it is for this reason that young children have different moral judgment and character than that of a grown adult. Morality in itself is often a synonym for "rightness" or "goodness." It also refers to a specific code of conduct that is derived from one's culture, religion, or personal philosophy that guides one's actions, behaviors, and thoughts.
Social emotions are emotions that depend upon the thoughts, feelings or actions of other people, "as experienced, recalled, anticipated or imagined at first hand". Examples are embarrassment, guilt, shame, jealousy, envy, elevation, empathy, and pride. In contrast, basic emotions such as happiness and sadness only require the awareness of one's own physical state. Therefore, the development of social emotions is tightly linked with the development of social cognition, the ability to imagine other people's mental states, which generally develops in adolescence. Studies have found that children as young as 2 to 3 years of age can express emotions resembling guilt and remorse. However, while five-year-old children are able to imagine situations in which basic emotions would be felt, the ability to describe situations in which social emotions might be experienced does not appear until seven years of age.
Victim mentality is a psychological concept referring to a mindset in which a person, or group of people, tends to recognize or consider themselves a victim of the negative actions of others. In some cases, those with a victim mentality have in fact been the victim of wrongdoing by others or have otherwise suffered misfortune through no fault of their own. The term is also used in reference to the tendency for blaming one's misfortunes on somebody else's misdeeds, which is also referred to as victimism.
Moral foundations theory is a social psychological theory intended to explain the origins of and variation in human moral reasoning on the basis of innate, modular foundations. It was first proposed by the psychologists Jonathan Haidt, Craig Joseph, and Jesse Graham, building on the work of cultural anthropologist Richard Shweder. More recently, Mohammad Atari, Jesse Graham, and Jonathan Haidt have revised some aspects of the theory and developed new measurement tools. The theory has been developed by a diverse group of collaborators and popularized in Haidt's book The Righteous Mind. The theory proposes that morality is "more than one thing", first arguing for five foundations, and later expanding for six foundations :
Elevation is an emotion elicited by witnessing actual or imagined virtuous acts of remarkable moral goodness. It is experienced as a distinct feeling of warmth and expansion that is accompanied by appreciation and affection for the individual whose exceptional conduct is being observed. Elevation motivates those who experience it to open up to, affiliate with, and assist others. Elevation makes an individual feel lifted up and optimistic about humanity.
Moral emotions are a variety of social emotions that are involved in forming and communicating moral judgments and decisions, and in motivating behavioral responses to one's own and others' moral behavior. As defined by Jonathan Haidt, moral emotions "are linked to the interests or welfare either of a society as a whole or at least of persons other than the judge or agent". A person may not always have clear words to articulate, yet simultaneously, that same person knows it to be true deep down inside.
Puritanical bias refers to the tendency to attribute cause of an undesirable outcome or wrongdoing by an individual to a moral deficiency or lack of self control rather than taking into account the impact of broader societal determinants. An example might be, "These people sit around all day in their apartments on welfare watching TV, but won't take the time to get out and find a job!" In this case, a selection of persons might have existed for some time under dire economic and/or socially oppressive circumstances, but individuals from that selection have been cognitively dis-empowered by these circumstances to decide or act on decisions to obtain a given goal.
Do-gooder derogation is a phenomenon where a person's morally motivated behavior leads to them being perceived negatively by others. The term "do-gooder" refers to a person who deviates from the majority in terms of behavior, because of their morality.
Moral conviction refers to the perception that one's feelings about a given attitude are based on one's beliefs about right and wrong. Holding an attitude with moral conviction means that a person has attached moral significance to it.
Garrigan, B., Adlam, A.L.R., Langdon, P.E., (2018) Moral decision-making and moral development: Toward an integrative framework. Developmental Review 49, 80-100, https://doi.org/10.1016/j.dr.2018.06.001
Lowe, M. L., Haws, K. L. (2014). (Im)moral Support: The Social Outcomes of Parallel Self-Control Decisions. Journal of Consumer Research, 41(2), 489–505. doi: 10.1086/676688