Mr. Irrelevant (film)

Last updated
Mr. Irrelevant
Directed byJeff Fisher
Written bySteve Alten, Terry George
Produced by
  • David Rubenstein
  • Ken Atchity
  • Nicole Ehrlich
  • Scott Becher
  • Samantha Skelton
CountryUnited States
LanguageEnglish

Mr. Irrelevant is an upcoming American film directed by Jeff Fisher, about a college quarterback who is drafted last, only to rise beyond expectations and personal adversity to achieve greatness. The original screenplay was drafted by Steve Alten [1] and Terry George. The team has also added as a consultant Leigh Steinberg. [2]

Contents

Production

The film was announced in October 2022, with a script written by Steve Alten. The producing team includes associate producer Ken Atchity, David Rubenstein, Nicole Ehrlich, Scott Becher, and Samantha Skelton. Michael A. Pellegrino and Sherry D’Agostino at Artists Management Agency are representing the film's rights. Additionally, Jay Fiedler contributes as a consultant. [3] With exclusive film naming rights under the Motion Picture Association of America (MPAA), [4] Mr. Irrelevant is ready to start principal photography in 2026

Marketing

Beyond the film and armed with the Mr. Irrelevant trademark categories, the team has launched a global storytelling and lifestyle platform dedicated to those who have been doubted or underestimated. [5] The team has also published a bestselling book, titled, 50 Irrelevants Who Rocked the World. The book has achieved #1 Amazon New Release recognition. It highlights the stories of 50 well-known personalities who were once doubted or overlooked but went on to achieve extraordinary success. From athletes to entrepreneurs and everything in between, these profiles exemplify the power of perseverance, self-belief, and resilience. [4] In addition, the team, in partnership with Ike's Love and Sandwiches, a 100-location Western chain, unveiled a "Mr. Irrelevant" sandwich designed by Celebrity Chef Cat Cora (ham, bacon, lettuce, tomato, American cheese, chips, honey mustard and Ike's Godfather sauce on sourdough). [6]

References

  1. ↑ Ntim, Zac (2022-10-04). "'Meg' Author Steve Alten Sets Original Football Feature 'Mr. Irrelevant'". Deadline. Retrieved 2026-01-11.
  2. ↑ Wiseman, Andreas (2025-12-16). "Director Jeff Fisher & Sports Agent Leigh Steinberg Join Football Film 'Mr Irrelevant'". Deadline. Retrieved 2026-01-11.
  3. ↑ "Celebrating Conquerors: The Legacy of Mr. Irrelevant - Investors Hangout". investorshangout.com. Retrieved 2026-01-11.
  4. 1 2 "Excited for the NFL Draft? Nothing 'Irrelevant' about the 'Class of Last' — and now there is a marketing plan to prove it". Sports Business Journal. 2026-01-11. Retrieved 2026-01-11.
  5. ↑ "Mr. Irrelevant™ Launches Global Brand Celebrating Resilience and Turning Doubt Into Triumph". Licensing International. 2025-10-13. Retrieved 2026-01-11.
  6. ↑ Coley, Ben (2025-04-24). "Ike's Love & Sandwiches Partners with Iron Chef Cat Cora to Launch New 'Mr Irrelevant' Sandwich". QSR Magazine. Retrieved 2026-01-11.
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