| Available in | Italian, English |
|---|---|
| Headquarters | Milan, Rome, Italy |
| Area served | Worldwide |
| Owner | RCS MediaGroup, Mediobanca, Gruppo Ciancio. |
| Founder(s) | Salvo Mizzi |
| President | Salvo Mizzi |
| CEO | Benedetto Habib |
| Key people | Paola Jacobbi (Editor-in-chief), Lucio Dalla, Andrea Zingoni, Joshua Held |
| Industry | Streaming |
| Services | On-demand video streaming |
| URL | www.my-tv.it |
| Registration | Not required |
| Launched | 9 November 2000 |
| Current status | Not active |
My-Tv was Italy's first internet television service. Owned by RCS MediaGroup, Mediobanca and Gruppo Ciancio, it streamed on-demand video content from Milan and Rome that included music and information about events, clubs and shopping. [1]
My-Tv was founded in 2000 in Milan by Salvo Mizzi, and it's considered the first Italian web television. [2] In Italy My-Tv programs "have been the only ones to be rebroadcasted[sic] by television channels thanks to their huge internet circulation and success". [1] Art director was popular Italian singer-songwriter Lucio Dalla.