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Industry | Media |
---|---|
Founded | 1956 |
Defunct | April 2018 |
Successor | PAMCo |
Headquarters | |
Area served | United Kingdom |
Parent | |
Website | www |
The National Readership Survey was a joint venture company in the United Kingdom (UK) between the Institute of Practitioners in Advertising (IPA), the Newspaper Publishers Association (NPA) and the Periodical Publishers Association (PPA). It provided audience research for print advertising trading in the UK. The survey covered over 250 of Britain's major newspapers and magazines, showing the size and nature of the audiences they reached. It classified audiences in a number of ways; one such classification was the NRS social grade.
The National Readership Survey was founded in 1956 by the Institute of Practitioners in Advertising. It became a joint industry survey body shortly after, with stakeholders from throughout the publishing industry having representation within the entity. Originally, just 62 titles had a sufficiently large readership to be covered, but by 2015 there were 124, though the average readership of these titles was considerably lower. [1]
In April 2018, the NRS was dissolved to be replaced by PAMCo. [2] NRS Ltd handed responsibility for governance to PAMCo Ltd, from January 2016. [3]
Mass media in India consists of several different means of communication: television, radio, cinema, newspapers, magazines, and Internet-based websites/portals. Indian media was active since the late 18th century. The print media started in India as early as 1780. Radio broadcasting began in 1927. Today much of the media is controlled by large, corporations, which reap revenue from advertising, subscriptions, and sale of copyrighted material.
Metro is the United Kingdom's highest-circulation freesheet tabloid newspaper. It is published in tabloid format by DMG Media. The newspaper is distributed from Monday to Friday mornings on public places in areas of England, Wales and Scotland. Copies are also handed out to pedestrians.
The Daily Record is a Scottish national tabloid newspaper based in Glasgow. The newspaper is published Monday–Saturday and its website is updated on an hourly basis, seven days a week. The Record's sister title is the Sunday Mail. Both titles are owned by Reach plc and have a close kinship with the UK-wide Daily Mirror as a result.
Reader's Digest is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in Midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his wife Lila Bell Wallace. For many years, Reader's Digest was the best-selling consumer magazine in the United States; it lost the distinction in 2009 to Better Homes and Gardens. According to Media Mark Research (2006), Reader's Digest reached more readers with household incomes of over $100,000 than Fortune, The Wall Street Journal, Business Week, and Inc. combined.
The Sunday Herald was a Scottish Sunday newspaper, published between 7 February 1999 and 2 September 2018. Originally a broadsheet, it was published in compact format from 20 November 2005. The paper was known for having combined a centre-left stance with support for Scottish devolution, and later Scottish independence. The last edition of the newspaper was published on 2 September 2018 and it was replaced with Sunday editions of The Herald and The National.
Barb Audiences Ltd is a British organisation that compiles audience measurement and television ratings in the United Kingdom. It was created in 1981 to replace two previous systems whereby ITV ratings were compiled by JICTAR, whilst the BBC did their own audience research.
There are several different types of mass media in the United Kingdom: television, radio, newspapers, magazines and websites. The United Kingdom is known for its large music industry, along with its new and upcoming artists. The country also has a large broadcasting, film, video games and book publishing industries.
eWeek, formerly PCWeek, is a technology and business magazine. Previously owned by QuinStreet; Nashville, Tennessee marketing company TechnologyAdvice acquired eWeek in 2020.
Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is sometimes used with regard to practices that help broadcasters and advertisers determine who is listening, rather than how many people are listening. In some parts of the world, the resulting numbers are referred to as audience share; in other places, the broader term market share is used. This broader meaning is also known as audience research. Measurements are broken down by media market, which corresponds to large and small metropolitan areas.
Radio Joint Audience Research Limited was established in 1992 to operate a single audience measurement system for the radio industry in the United Kingdom. RAJAR is jointly owned by the BBC and Radiocentre. RAJAR's predecessor was called Joint Industry Committee on Radio Audience Research. Prior to this, the BBC and Radiocentre's predecessor CRCA carried out their own measurements independently of each other.
The NRS social grades are a system of demographic classification used in the United Kingdom. They were originally developed by the National Readership Survey (NRS) to classify readers, but have since been used by many other organisations for wider applications and have become a standard for market research. They were developed in the late 1950s and refined in following years and achieved widespread usage in 20th century Britain. Their definition is maintained by the Market Research Society.
NRS may refer to:
The News Media Alliance is a trade association representing approximately 2,000 newspapers in the United States and Canada. Member newspapers represented by the Alliance include large daily papers, non-daily and small-market publications, as well as digital and multiplatform products. The organization has organized and hosted mediaXchange, the newspaper industry's annual conference.
The Daily Press Inc. is a daily morning newspaper published in Newport News, Virginia, which covers the lower and middle Peninsula of Tidewater Virginia. It was established in 1896 and bought by Tribune Company in 1986. Current owner Tribune Publishing spun off from the company in 2014. In 2016, The Daily Press has a daily average readership of approximately 101,100. It had a Sunday average readership of approximately 169,200. Using a frequently used industry-standard readership of 2.2 readers per copy, the October 2022 readership is estimated to be 38,000. It is the sister newspaper to Norfolk's The Virginian-Pilot, which was its southern market rival until Tribune's purchase of that paper in 2018; the papers have both been based out of the Daily Press building since May 2020.
The Institute of Practitioners in Advertising (IPA), incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK's advertising, media and marketing communications industry.
Harry Henry was one of Britain's market research pioneers whose contributions to its acceptance and understanding won him an international reputation. He was the last survivor of the 23 founders of the Market Research Society (MRS), which he helped establish in 1947, and which now has 8,000 members in 50 countries. He married Mary Anstey, daughter of Vera Anstey, in 1938. She died in 1989, a year after they had celebrated their golden wedding anniversary.
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports, art, and science. They often include materials such as opinion columns, weather forecasts, reviews of local services, obituaries, birth notices, crosswords, editorial cartoons, comic strips, and advice columns.
Pocket Gamer is a video game website and former print magazine that focuses on mobile, portable and handheld games. It was launched in 2005 by Steel Media Limited.
Radiocentre is the industry body for commercial radio in the UK. It exists to maintain and build a strong and successful commercial radio industry. The organisation works on behalf of over 40 stakeholders who operate over 300 licensed radio stations across the UK and represent 90% of commercial radio in terms of listening and revenue.
The South African Audience Research Foundation (SAARF) is a non-profit organisation which publishes media audience and product/brand research on traditional media.