Natural Capitalism

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Natural Capitalism : Creating the Next Industrial Revolution
Natural Capitalism.jpg
Author
Subject Economic forecasting, capitalism, environmental protection
PublisherLittle, Brown & Company [1]
Publication date
1999
Pagesxix, 396 p.
ISBN 978-0-316-35316-8
338.064
LC Class HC106.82 .H39 1999

Natural Capitalism: Creating the Next Industrial Revolution is a 1999 book on environmental economics co-authored by Paul Hawken, Amory Lovins and Hunter Lovins. It has been translated into a dozen languages and was the subject of a Harvard Business Review summary. [2]

Contents

Content

In Natural Capitalism the authors describe the global economy as being dependent on natural resources and ecosystem services that nature provides. Natural Capitalism is a critique of traditional "Industrial Capitalism", saying that the traditional system of capitalism "does not fully conform to its own accounting principles. It liquidates its capital and calls it income. It neglects to assign any value to the largest stocks of capital it employs – the natural resources and living systems, as well as the social and cultural systems that are the basis of human capital."

Natural capitalism recognizes the critical interdependency between the production and use of human-made capital and the maintenance and supply of natural capital. [3] The authors argue that only through recognizing this essential relationship with the Earth's valuable resources can businesses, and the people they support, continue to exist.

Their fundamental questions concern the theoretical properties of an economy that, among other tenets, organizes around a more realistic ideation of the principles of business and industry, and envisioning a world in which this is a reality is a key concern of the argument.

The authors of Natural Capitalism claim that these choices are possible and "such an economy would offer a stunning new set of opportunities for all of society, amounting to no less than the next industrial revolution." [4]

According to the authors, the "next industrial revolution" depends on the espousal of four central strategies: "the conservation of resources through more effective manufacturing processes, the reuse of materials as found in natural systems, a change in values from quantity to quality, and investing in natural capital, or restoring and sustaining natural resources". [4]

While traditional industrial capitalism primarily recognizes the value of money and goods as capital, Natural Capitalism extends recognition to natural capital and human capital. Problems such as pollution and social injustice may then be seen as failures to properly account for capital, rather than as inherent failures of capitalism itself.

The fundamental assumptions of Natural Capitalism are as follows: [3]

  1. The limiting factor to future economic development is the availability and functionality of natural capital, in particular, life-supporting services that have no substitutes and currently have no market value.
  2. Misconceived or badly designed business systems, population growth, and wasteful patterns of consumption are the primary causes of the loss of natural capital, and all three must be addressed to achieve a sustainable economy.
  3. Future economic progress can best take place in democratic, market-based systems of production and distribution in which all forms of capital are fully valued, including human, manufactured, financial, and natural capital.
  4. One of the keys to the most beneficial employment of people, money, and the environment is radical increases in resource productivity.
  5. Human welfare is best served by improving the quality and flow of desired services delivered, rather than by merely increasing the total dollar flow.
  6. Economic and environmental sustainability depends on redressing global inequities of income and material well-being.

Meaning of book's title

In a 2009 interview, [5] Paul Hawken described his motivation behind the title Natural Capitalism. He stated that it was intended to be a pun on "natural capital", a term originally coined by E.F. Schumacher in 1973. [6] Hawken endorsed the underlying concept of natural capital, and its implications for society, so added an "-ism" at the end of that word as a double entendre.

Despite this intention from Hawken, many readers interpreted this wordplay in the opposite way. There was dissent from readers who misunderstood the title, believing that Capitalism was the operative word, and that the authors were therefore justifying or defending the concept of capitalism. Hawken later expressed regret at this confusion, and stated that while he endorses the spirit of commerce and entrepreneurship, he does not endorse the "pathological" qualities inherent in pure capitalism. [5]

Other editions

See also

Related Research Articles

<span class="mw-page-title-main">Capitalism</span> Economic system based on private ownership

Capitalism is an economic system based on the private ownership of the means of production and their operation for profit. Central characteristics of capitalism include capital accumulation, competitive markets, price systems, private property, property rights recognition, voluntary exchange, and wage labor. In a market economy, decision-making and investments are determined by owners of wealth, property, or ability to maneuver capital or production ability in capital and financial markets—whereas prices and the distribution of goods and services are mainly determined by competition in goods and services markets.

<span class="mw-page-title-main">Anti-capitalism</span> Political ideology and movement opposed to capitalism

Anti-capitalism is a political ideology and movement encompassing a variety of attitudes and ideas that oppose capitalism. In this sense, anti-capitalists are those who wish to replace capitalism with another type of economic system, such as socialism or communism.

<span class="mw-page-title-main">Natural capital</span> Worlds stock of natural resources

Natural capital is the world's stock of natural resources, which includes geology, soils, air, water and all living organisms. Some natural capital assets provide people with free goods and services, often called ecosystem services. All of these underpin our economy and society, and thus make human life possible.

In economics, the means of production is a term which describes land, labor, and capital that can be used to produce products ; however, the term can also refer to anything that is used to produce products. It can also be used as an abbreviation of the "means of production and distribution" which additionally includes the logistical distribution and delivery of products, generally through distributors; or as an abbreviation of the "means of production, distribution, and exchange" which further includes the exchange of distributed products, generally to consumers.

Accounting reform is an expansion of accounting rules that goes beyond financial measures for both individual economic entities and national economies. It is advocated by those who consider the focus of the current standards and practices wholly inadequate to the task of measuring and reporting the activity, success, and failure of the modern enterprise, including government.

<span class="mw-page-title-main">Ecological economics</span> Interdependence of human economies and natural ecosystems

Ecological economics, bioeconomics, ecolonomy, eco-economics, or ecol-econ is both a transdisciplinary and an interdisciplinary field of academic research addressing the interdependence and coevolution of human economies and natural ecosystems, both intertemporally and spatially. By treating the economy as a subsystem of Earth's larger ecosystem, and by emphasizing the preservation of natural capital, the field of ecological economics is differentiated from environmental economics, which is the mainstream economic analysis of the environment. One survey of German economists found that ecological and environmental economics are different schools of economic thought, with ecological economists emphasizing strong sustainability and rejecting the proposition that physical (human-made) capital can substitute for natural capital.

<span class="mw-page-title-main">Amory Lovins</span> American energy policy analyst

Amory Bloch Lovins is an American writer, physicist, and former chairman/chief scientist of the Rocky Mountain Institute. He has written on energy policy and related areas for four decades, and served on the US National Petroleum Council, an oil industry lobbying group, from 2011 to 2018.

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Eco-capitalism, also known as environmental capitalism or (sometimes) green capitalism, is the view that capital exists in nature as "natural capital" on which all wealth depends. Therefore, governments should use market-based policy-instruments to resolve environmental problems.

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<span class="mw-page-title-main">Paul Hawken</span> American environmentalist and economist (born 1946)

Paul Gerard Hawken is an American environmentalist, entrepreneur, author, economist, and activist.

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<span class="mw-page-title-main">Hunter Lovins</span>

L. Hunter Lovins is an American environmentalist, author, sustainable development proponent, co-founder of Rocky Mountain Institute, and president of the nonprofit organization Natural Capitalism Solutions.

<span class="mw-page-title-main">Economy</span> Area of production, distribution, trade of, and consumption of goods and services

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References

  1. Carouthers, Andre (March 31, 2000). "Yes Magazine Book Reviews: Natural Capitalism: Creating the Next Industrial Revolution". YES! Magazine .
  2. Lovins, Amory B.; Lovins, L. Hunter; Hawken, Paul (2007-07-01). "A Road Map for Natural Capitalism". Harvard Business Review. No. July–August 2007. ISSN   0017-8012 . Retrieved 2020-01-26.
  3. 1 2 Natural Capitalism: The Next Industrial Revolution, Lovins, Lovins, & Hawken, 2000
  4. 1 2 "Book Review: Natural Capitalism". Archived from the original on 2010-01-03. Retrieved 2008-07-12.
  5. 1 2 Kamal Patel (September 25, 2009). "Worldchanging Interview: Paul Hawken". Worldchanging. Archived from the original on May 25, 2015. Retrieved July 8, 2014.
  6. "Natural capital - an introduction | Ecosystems Knowledge Network". ecosystemsknowledge.net. Retrieved 2020-10-19.