Nebula (astrology platform)

Last updated
Nebula
IndustryEntertainment, lifestyle
Founded2019
FounderAlex Fedorov, a CEO of OBRIO
Headquarters
Kyiv
,
Ukraine
Products Astrology and psychic guidance platform
ServicesPlatform
Number of employees
300+
Website asknebula.com

Nebula is an astrology and psychic guidance platform released by OBRIO. [1] [2] Nebula was the top astrology app in the USA in summer 2020 and became the global leader by summer 2021. [3] [4]

Contents

Nebula is available for free on iOS, Android, and the Web. [5]

History

Nebula app was founded by Alex Fedorov, a CEO of Ukrainian startup OBRIO, in May 2019. [6] The first version of Nebula was released for iOS. [7] [8] [9]

In July 2020, the Android version was presented. After seeing a great demand for personalized astrology content and psychic readings in a mobile application, Nebula team decided to expand to the Web and become more accessible to users on different platforms. Therefore, in January 2021, Nebula unveiled the web version's MVP. [10] [11]

Nebula offers two main features: daily affirmations and horoscope [12] predictions based on users' birth charts, including their zodiac compatibility overview and guidance based on lunar phases. [2] [13] The other one is a marketplace where users can connect with over 250 global psychics and spiritual advisors. [14] The advisors specialize in various fields, such as Western and Vedic astrology, Tarot readings, numerology, palmistry, and aura scanning. Before joining Nebula, all advisors undergo a thorough three-step recruitment process to ensure their expertise. [9] [15]

According to Sensor Tower, in the summer of 2020, Nebula became the most downloaded astrology app in the USA, and in the summer of 2021, it became a worldwide leader. [4] [3] [16]

In 2022, Nebula partnered with celebrity psychological astrologer and author Dr. Jennifer Freed to create Relationship Check-In, a tool designed to enhance couples' intimacy. Relationship Check-In is based on the psychological principles of healthy relationships and an astrological understanding of elements. [17] [18] [19]

References

  1. ↑ Aggeler, Madeleine (May 23, 2022). "A New Dating App Asks: Do Our Stars Align?". New York Times . Retrieved 2024-02-09.
  2. 1 2 Ouimet, Gabriel (2022-11-28). "Malgré la guerre, une application ukrainienne d'astrologie devient la plus téléchargée dans le monde". 24 heures (in French). Retrieved 2024-02-09.
  3. 1 2 "From launch to 3 million installations in one year: How to scale an app on Android". AIN.Capital. Retrieved 2024-02-09.
  4. 1 2 "How Ukrainian startup OBRIO turned psychic reading and astrology into a thriving business venture". Tech.eu. 2023-12-05. Retrieved 2024-02-09.
  5. ↑ Manyinsa, Denis (2022-08-22). "The 9 Best Astrology and Horoscope Apps". MUO. Retrieved 2024-02-09.
  6. ↑ "Ukrainian Startup OBRIO Flourishes Amid Challenges". KillerStartups. 2024-01-08. Retrieved 2024-02-09.
  7. ↑ "Smule and Nebula Apps Partnered to Make the Beginning of 2023 More Inspiring". tmcnet.com. January 25, 2023. Retrieved 2024-02-09.
  8. ↑ "Alex Fedorov, CEO at OBRIO (Genesis) | Djinni". djinni.co. Retrieved 2024-02-09.
  9. 1 2 Ahlgren, Linnea (2024-01-05). "Ukrainian startup behind astrology app Nebula thriving despite war". TNW | Ecosystems. Retrieved 2024-02-09.
  10. ↑ O'Brien, Ellen (2023-05-04). "The 6 Best Astrology Apps, According to Our Editors". Yoga Journal. Retrieved 2024-02-09.
  11. ↑ "There Are a Gazillion Astrology Apps Out There—Here Are the Ones Your Home Screen Actually Needs". Cosmopolitan. 2022-08-05. Retrieved 2024-02-09.
  12. ↑ Cherre, Ilan K. (2022-09-23). "7 aplicaciones para Android y iPhone con las que estarás siempre informado de tu horóscopo". Computer Hoy (in Spanish). Retrieved 2024-02-09.
  13. ↑ "Nebula: Horoscope & Astrology by OBRIO LIMITED". AppAdvice. Retrieved 2024-02-09.
  14. ↑ Alberto, Payo. "Nebula, una de las apps de astrología más populares, ya está disponible en español". Applicantes - Información sobre apps y juegos para móviles (in European Spanish). Retrieved 2024-02-09.
  15. ↑ "Nebula Launched The Most Advanced Astrology Love Compatibility On The Market: It Considers The Whole Natal Chart". FOX 2. 2023-04-04. Retrieved 2024-02-09.
  16. ↑ Tower, Sensor. "Nebula: Horoscope & Astrology - Apple App Store - US - Category Rankings, Keyword Rankings, Sales Rankings, Research, Performance, and Growth Metrics". Sensor Tower. Retrieved 2024-02-09.
  17. ↑ Indy Staff (2022-10-13). "New Book Offers a 'Map to Your Soul' Using Astrology". The Santa Barbara Independent. Retrieved 2024-02-09.
  18. ↑ Valente, Danielle (2023-05-14). "These star signs spell breakup, but there's a reason to hold out hope, according to astrologers". My Imperfect Life. Retrieved 2024-02-09.
  19. ↑ "Brand and Communications Manager (OBRIO)". DOU (in Ukrainian). 2023-05-15. Retrieved 2024-02-09.
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