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Company type | Privately held |
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Industry | Software |
Founded | 2006 |
Headquarters | , |
Products | Graphics software for post and live productions |
NewBlue was founded in 2006 in Yanbu, Saudi Arabia developing software for the post production video industry.
The company began by developing video effects, transitions, and titling software for consumer and professional video editing software host applications. The company has licensed its software ("plugins") for use in Avid Media Composer, Grass Valley EDIUS, Sony VEGAS, MAGIX Movie Edit Pro, Corel VideoStudio, Pinnacle Studio and CyberLink PowerDirector.
At the urging of a leading manufacturer of live video production switchers, NewBlue entered the live production side of the video industry in 2016. Titler Live was launched that year and is used by a variety of broadcast, education, sports, house of worship, corporate and government customers. NewBlue’s live video production technology has also been licensed by Telestream, PrestoSports, and Broadcast Pix.
NewBlue has a broad portfolio of more than ten patented technologies in cloud video production, data-driven graphics, live and post graphics, real-time graphics rendering, and live-to-post video production. Patent information can be viewed the US Patent Trademark Office.
In July 2021, NewBlue used the Blackmagic Design SDK to combine the ATEM with the NewBlue graphics software. The combination provides on-air graphics and live switching. [1]
The NewTek Video Toaster is a combination of hardware and software for the editing and production of NTSC standard-definition video. The plug-in expansion card initially worked with the Amiga 2000 computer and provides a number of BNC connectors on the exposed rear edge that provide connectivity to common analog video sources like VHS VCRs. The related software tools support video switching, luma keying, character generation, animation, and image manipulation.
A digital audio workstation is an electronic device or application software used for recording, editing and producing audio files. DAWs come in a wide variety of configurations from a single software program on a laptop, to an integrated stand-alone unit, all the way to a highly complex configuration of numerous components controlled by a central computer. Regardless of configuration, modern DAWs have a central interface that allows the user to alter and mix multiple recordings and tracks into a final produced piece.
A technical director (TD) is usually a senior technical person within e.g. a software company, engineering firm, film studio, theatre company or television studio. This person usually has the highest level of skill within a specific technical field.
A vision mixer is a device used to select between different live video sources and, in some cases, compositing live video sources together to create visual effects.
A character generator, often abbreviated as CG, is a device or software that produces static or animated text for keying into a video stream. Modern character generators are computer-based, and they can generate graphics as well as text.
Autodesk Media and Entertainment is a division of Autodesk which offers animation and visual effects products, and was formed by the combination of multiple acquisitions. In 2018, the company began operating as a single operating segment and reporting unit.
Quantel was a company based in the United Kingdom and founded in 1973 that designed and manufactured digital production equipment for the broadcast television, video production and motion picture industries. It was headquartered in Newbury, Berkshire. The name Quantel came from Quantised Television, in reference to the process of converting a television picture into a digital signal.
Media 100 is a manufacturer of video editing software and non-linear editing systems designed for professional cutting and editing. The editing systems can be used with AJA Video Systems, Blackmagic or matrox hardware or as software-only solution with Firewire support and run exclusively on Macs. The current released software version is Media 100 Suite Version 2.1.8 and runs on macOS 10.14.x (Mojave), macOS 10.13.4, macOS 10.12 (Sierra), OS X 10.11, OS X 10.10 (Yosemite), OS X 10.6.7, 10.7.x (Lion), 10.8.x, 10.9.x (Mavericks) and 10.10.x (Yosemite).
Media Composer is a non-linear editing (NLE) software application developed by Avid Technology. First introduced in the late 1980s and widely adopted in the 1990s, it has become a prominent tool in the professional editing landscape, particularly in the film, television, and broadcast industries. Media Composer is used in a variety of production environments, including feature films, television shows, documentaries, and streaming service content.
Motion graphics are pieces of animation or digital footage that create the illusion of motion or rotation, and are usually combined with audio for use in multimedia projects. Motion graphics are usually displayed via electronic media technology, but may also be displayed via manual powered technology. The term distinguishes static graphics from those with a transforming appearance over time, without over-specifying the form. While any form of experimental or abstract animation can be called motion graphics, the term typically more explicitly refers to the commercial application of animation and effects to video, film, TV, and interactive applications.
Blackbird is an integrated internet video platform, video editing software, covering non-linear editing and publishing for broadcast, web and mobile.
Harrison Audio Consoles is an international company based in Nashville, Tennessee that manufactures high-end mixing consoles, Digital Audio Workstations (DAW), audio plugins, and other audio technologies for the post-production, video production, broadcast, sound reinforcement and music recording industries. The company is renowned as an industry innovation for its "in-line" mixing console design that has subsequently become the standard for nearly every large-format music console. Over 1,500 Harrison consoles have been installed worldwide, presenting a significant percentage of the overall world market share for high-end audio consoles. The company founder, Dave Harrison, was inducted as a Fellow in the Audio Engineering Society for this technical contribution of the recording industry and in particular the first 32-bus "in-line" console.
iZotope, Inc. is an audio technology company based in Cambridge, Massachusetts, United States. iZotope develops professional audio software for audio recording, mixing, broadcast, sound design, and mastering which can be used in wide range of digital audio workstation (DAW) programs. In addition, iZotope creates and licenses audio DSP technology including noise reduction, sample rate conversion, dithering, time stretching, and audio enhancement to hardware and software companies in the consumer and pro audio industries.
Blackmagic Fusion is post-production image compositing developed by Blackmagic Design and originally authored by eyeon Software. It is typically used to create visual effects and digital compositing for movies, TV-series and commercials and employs a node-based interface in which complex processes are built up by connecting a flowchart or schematic of many nodes, each of which represents a simpler process, such as a blur or color correction. This type of compositing interface allows great flexibility, including the ability to modify the parameters of an earlier image processing step "in context". Upon its acquisition by Blackmagic Design, Fusion was released in two versions: the freeware Fusion, and the commercially sold Fusion Studio.
Boris FX is a visual effects and video editing software plug-in developer based in Boston, Massachusetts, USA. The developer is known for its flagship products, Continuum, Sapphire, Mocha, and Silhouette.
GenArts, Inc. was a Cambridge, Massachusetts-based developer of visual effects software for the film, broadcast, and advertising industries. GenArts's special effects software was used in the production of many movies, commercials, television shows, newscasts, and music videos. GenArts software and plugins integrated visual effects such as glows, lightning, fire, and fluids into post-production video editing software from companies like Apple, Adobe, Autodesk, and The Foundry.
Blackmagic Design is an Australian digital cinema company and manufacturer based in Port Melbourne, Victoria, Australia. It designs and produces broadcast and cinema-grade hardware; notably, high-end digital movie cameras, and also develops video editing software, such as the DaVinci Resolve and Blackmagic Fusion applications.
Apple ProRes is a high quality, "visually lossless" lossy video compression format developed by Apple Inc. for use in post-production that supports video resolution up to 8K. It is the successor of the Apple Intermediate Codec and was introduced in 2007 with Final Cut Studio 2. Much like the H.26x and MPEG standards, the ProRes family of codecs use compression algorithms based on the discrete cosine transform (DCT). ProRes is widely used as a final format delivery method for HD broadcast files in commercials, features, Blu-ray and streaming.
OpenFX (OFX), a.k.a. The OFX Image Effect Plug-in API, is an open standard for 2D visual effects or compositing plug-ins. It allows plug-ins written to the standard to work on any application that supports the standard. The OpenFX standard is owned by The Open Effects Association, and it is released under a 'BSD' open source license. OpenFX was originally designed by Bruno Nicoletti at The Foundry Visionmongers.
DaVinci Resolve is a proprietary color grading, color correction, visual effects, and audio post-production video editing application for macOS, Windows, and Linux, developed by Blackmagic Design. It was originally developed by da Vinci Systems as da Vinci Resolve until 2009, when da Vinci Systems was acquired by Blackmagic Design. In addition to the commercial version of the software, Blackmagic Design also distributes a free edition, with reduced functionality, simply named DaVinci Resolve.