Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity. The term was popularized by Jay Conrad Levinson's 1984 book Guerrilla Marketing.
Chinatown bus lines are discount intercity bus services in the United States, often operated by Chinese Americans, primarily Fujianese. They operate with lower overhead and lower fares compared to competing services. Destinations include most major cities as well as casinos popular with Asian Americans.
Food Network is an American basic cable channel owned by Television Food Network, G.P., a joint venture and general partnership between Warner Bros. Discovery Networks and Nexstar Media Group. Despite this ownership structure, Warner Bros. Discovery has operating control of the channel, and manages and operates it as a division of the Warner Bros. Discovery U.S. Networks Group. The channel airs both special and regular episodic programs about food and cooking.
Broadway theatre, or Broadway, is a theatre genre that consists of the theatrical performances presented in 41 professional theaters, each with 500 or more seats, in the Theater District and Lincoln Center along Broadway, in Midtown Manhattan, New York City. Broadway and London's West End together represent the highest commercial level of live theater in the English-speaking world.
Martha Stewart Living Omnimedia Inc. (MSLO) is a diversified media and merchandising company founded by Martha Stewart and owned by Marquee Brands LLC since April 2019. It is organized into four business segments: publishing, Internet, broadcasting media platforms, and merchandising product lines. MSLO's business holdings include a variety of print publications, television and radio programming, and e-commerce websites.
Waldenbooks was an American shopping mall-based bookstore chain operated by the Walden Book Company, Inc., and from 1995 was a subsidiary of Borders Group. The chain also ran a video game and software chain under the name Waldensoftware, as well as a children's educational toy chain under Walden Kids. In 2011, the chain was liquidated in bankruptcy.
WNYE-TV is a non-commercial independent television station in New York City. It is operated by NYC Media, a division of the Mayor's Office of Media and Entertainment, alongside public radio station WNYE. The two stations share studios at the City University of New York's Graduate Center in Midtown Manhattan, while WNYE-TV's transmitter is located at 4 Times Square.
NBC Studios are located in the historic 30 Rockefeller Plaza in Manhattan, New York City. The building houses the NBC television network headquarters, its parent NBCUniversal, and NBC's flagship station WNBC, as well as cable news channel MSNBC.
The Ed Sullivan Theater is a theater at 1697–1699 Broadway, between 53rd and 54th Streets, in the Theater District of Midtown Manhattan in New York City. Built from 1926 to 1927 as a Broadway theater, the Sullivan was developed by Arthur Hammerstein in memory of his father, Oscar Hammerstein I. The two-level theater was designed by Herbert J. Krapp with over 1,500 seats, though the modern Ed Sullivan Theater was downsized to 370 seats by 2015. The neo-Gothic interior is a New York City landmark, and the building is on the National Register of Historic Places.
The TKTS ticket booths in New York City and London sell Broadway and Off-Broadway shows and dance events and West End theatre tickets, respectively, at discounts of 20–50% off the face value. It is owned by the Theatre Development Fund, a non-profit.
National CineMedia, Inc. (NCM) is an American cinema advertising company. NCM displays ads to U.S. consumers in movie theaters, online and through mobile technology. NCM presents cinema advertising across a digital in-theater network, consisting of theaters owned by AMC Entertainment, Cinemark, Regal Entertainment Group and other regional theater circuits.
The Financial News Network (FNN) was an American financial and business news television network that was launched November 30, 1981. The purpose of the network was to broadcast programming nationwide, five days a week for seven hours a day on thirteen stations, in an effort to expand the availability of business news for public dissemination. FNN was founded by Glen H. Taylor, a former minister of the Christian Church from 1950 to 1956, and producer of films for the California Department of Education. The channel was purchased by NBC in February 1991, and operations were integrated with rival cable financial news network, CNBC, on May 21, 1991.
The NBC Page Program is a 12-month paid fellowship at the NBCUniversal studios in New York City and Universal City, California. Pages contribute to various teams while on business, consumer, and content assignments. East Coast pages also give tours and work in audience services at NBC Studios in New York City. Notable people who began their careers as NBC pages include Gregory Peck, Eva Marie Saint, Regis Philbin, Michael Eisner, Ted Koppel, Trevor Moore and Aubrey Plaza.
The Theatre Development Fund (TDF) is a not-for-profit performing arts service organization in New York City. Created in 1968 to help an ailing New York theatre industry, TDF has become one of the largest beneficents for the performance arts. The TDF heavily subsidizes Broadway, Off-Broadway, and Off-off-broadway theatre and dance productions that it deems to be of cultural value, with their most prominent program of this type being TKTS discount ticket booths. The organization also assists Broadway with complying with the ADA, provides educational outreach programs to secondary and college students, and rents out costumes to productions and other non-profits. It has received a Special Tony Award for its work.
The John Gore Organization (JGO), formerly known as Key Brand Entertainment (KBE), is a producer and distributor of live theater in North America, as well as an e-commerce company, focused on theater. KBE was founded in the UK in 2004 by 14-time Tony Award-winning Producer John Gore who is the company's Chairman, CEO and Owner.
Cheryl Eisen is a New York City-based luxury home stager, celebrity interior designer, serial entrepreneur and founder of Interior Marketing Group, Inc. The New York Times, The Wall Street Journal, The New York Post, The New York Observer, Good Housekeeping, Forbes, Architectural Digest, Elle Decor and other notable media outlets have featured Eisen in association with her role in staging and designing New York City celebrity homes and luxury real estate.
Heidi Messer is an American entrepreneur and investor who has founded several global businesses, most notably LinkShare and Collective[i]. Messer served as a board member, President, and Chief Operating Officer of LinkShare, contributing to the sector of online marketing commonly referred to as affiliate marketing.
TodayTix is a digital ticketing platform for theatrical and cultural events. Founded by two Broadway producers, TodayTix's free mobile apps for iOS and Android provide access to theater shows in New York City, London, the San Francisco Bay Area, Los Angeles, Washington DC, Chicago, Sydney, Melbourne, and Brisbane.
The Drilling Company is a New York based theatrical home for professional actors, playwrights, directors and other practitioners bringing obscure pieces to recognition in the community through developing, discovering or re-imagining its pieces. It can be categorized as Off-Off-Broadway. Under the producing artistic direction of Hamilton Clancy, the company has produced Shakespeare in the Parking Lot, Bryant Park Shakespeare and the Off Broadway original production of "The Norwegians". The Drilling Company was founded in 1999 by Hamilton Clancy, Lizabeth Allen and Ross Stoner. It is located in Manhattan. In the summer of 2014 the Drilling Company provided a free performance of Hamlet in Bryant Park.
The Premier League is the most-watched football league in the world, broadcast in 212 territories to 643 million homes and a potential TV audience of 4.7 billion people. The Premier League is broadcast in the United States through NBC Sports. Premier League viewership has increased rapidly, with NBC and NBCSN averaging a record 479,000 viewers in the 2014–15 season, up 118% from 2012–13 when coverage still aired on Fox Soccer and ESPN/ESPN2, and NBC Sports has been widely praised for its coverage. NBC Sports reached a six-year extension with the Premier League in 2015 to broadcast the league through the 2021–22 season in a deal valued at $1 billion (£640 million).
