The National Association of Realtors (NAR) is an American trade association for those who work in the real estate industry. It has over 1.5 million members, making it the largest trade association in the United States including NAR's institutes, societies, and councils, involved in all aspects of the residential and commercial real estate industries. The organization holds a U.S. trademark over the term "Realtor". NAR also functions as a self-regulatory organization for real estate brokerage. The organization is headquartered in Chicago.
Digital printing is a method of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers.
Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.
Mail Boxes Etc. (MBE) is a third-party provider of shipping, fulfilment, printing, and marketing services through a network of franchised locations. MBE is an Italian family-owned holding company headquartered in Milan, Italy. It ranks among the world's largest networks of service centres, offering shipping, logistics, printing, marketing, and design services to both businesses and private customers.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to building loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Personalization consists of tailoring a service or product to accommodate specific individuals, sometimes tied to groups or segments of individuals. Personalization requires collecting data on individuals, including web browsing history, web cookies, and location. Companies and organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization is a key element in social media and recommender systems. Personalization affects every sector of society—work, leisure, and citizenship.
Variable data printing (VDP) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on selfmailers, brochures or postcard campaigns.
HP Indigo Division is a division of HP Inc.'s Graphic Solutions Business. It was founded in 1977 in Israel and acquired by Hewlett-Packard in 2001. HP Indigo develops, manufactures and markets digital printing solutions, including printing presses, proprietary consumables/supplies and workflow solutions. HP Indigo has offices around the world, with headquarters in Ness Ziona, Israel.
Netvibes is a French company that offers web services.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
Pošta Srbije is the national postal service of Serbia, with the headquarters in Belgrade. Public postal service was first introduced in Serbia in 1840. The first stamp was printed in 1866. In 1874 it founded the Universal Postal Union together with 21 other countries.
Web-to-print, also known as Web2Print, remote publishing or print e-commerce is commercial printing using web sites. Companies and software solutions that deal in web-to-print use standard e-commerce and online services like hosting, website design, and cross-media marketing.
Cross-media marketing is a form of cross-promotion in which promotional companies commit to surpassing traditional advertisement techniques and decide to include extra appeals to the products they offer. The material can be communicated by any mass media such as e-mails, letters, web pages, social media or other recruiting sources. This method can be extremely successful for publishers because the marketing increases the ad's profit from a single advertiser. Furthermore, this tactic generates a good liaison between the advertiser and the publisher, which also boosts the profits.
HomeServices of America is the United States' largest residential real estate services company, based on closed transactions. The company provides real estate brokerage services, mortgage loan origination, franchising, title insurance/escrow and closing services, home warranties, property insurance, casualty insurance, and relocation services.
Keller Williams Realty is an American technology and international real estate franchise with headquarters in Austin, Texas. It is the largest real estate franchise in the United States by sales volume as of 2022.
CDS Global, Inc. is a multinational corporation based in Des Moines, Iowa, that provides business process outsourcing and customer data management to various industries worldwide.
Customer Communications Management (CCM) is software that companies use to deliver communications to customers. Originally, customer communications referred to printed documents, archived digital documents, and email. Organizations' digital transformation of customer communications expanded communication distribution to include SMS, in-app notifications, responsive design mobile experiences, and messages over common social media platforms.
QuantumDigital, Inc., is a company based in Austin, Texas. It was founded in 1986 as Quantum Systems. QuantumDigital was one of the first companies in the U.S. to launch an electronic ordering system, called Q-Direct, for the direct mail industry. The Q-Direct client software was distributed on physical CD-ROM media. Orders were placed via modem connection from the customer's computer to the company's server.
MarketFirst is a business software product for use in marketing, offered by Avolin.
Realtor.com is a real estate listings website operated by the News Corp subsidiary Move, Inc. and based in Santa Clara, California. It is the second most visited real estate listings website in the United States as of 2021, with over 100 million monthly active users. The site launched as the Realtor Information Network in 1995, serving as a closed network for members of the National Association of Realtors. It relaunched in 1996 as a public website displaying property listings. Since then, Realtor.com claims to be the largest real estate website in the United States, and in 2016 was valued at $2.5 billion by Morgan Stanley.
