Nir Eyal | |
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 Nir Eyal in 2019 | |
| Occupation | Author |
| Language | English |
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| Subject | psychology, technology, business |
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| Website | |
| www | |
Nir Eyal is an Israeli-born American author, lecturer, and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products. [1]
Nir Eyal was born on February 19, 1980, in Hadera, Israel. When he was three, his family immigrated to the United States and settled in a suburb of Orlando, Florida. [2] [3] [4] He earned a B.A. at Emory University in 2001. [5] He then worked for Boston Consulting Group and started a solar panel company before attending Stanford for his MBA. [2]
After graduating from the Master of Business Administration program at Stanford in 2008, [5] Eyal and fellow students founded a company that placed online ads in Facebook, with Eyal serving as CEO. [3] His work in the company sparked his interest in the psychology of users, and he went on to become a consultant in product design. [3] In 2012, he taught a course in the program on product design at the Stanford University School of Engineering. [3] [6]
Eyal's expertise is in behavioral engineering, which incorporates elements of behavioral science to enable software designers to develop habit-forming products for businesses. [7] He has taught university courses, given speeches, and published books about the intersection of psychology and technology, and business. His writing has appeared in Fast Company , Harvard Business Review , The Atlantic , Psychology Today and other publications. [8] [9] [10] [11]
In 2014 Eyal published his first book, Hooked: How to Build Habit-Forming Products, which became a Wall Street Journal best seller. [12] [13] The title reflects Eyal's idea of the "hooked model", which aims to "build products that create habit-forming behavior in users via a looping cycle that consists of a trigger, an action, a variable reward, and continued investment." [14]
His second book, Indistractable: How to Control Your Attention and Choose Your Life, was written with Julie Li and published in September 2019. [15] [16]
Eyal has spoken out against over-broad proposals to regulate habit-forming technologies, arguing that it is an individual user's responsibility to control their own use of such products. [1]
In March 2020, he wrote an article for The New York Times titled "Home-Schooling Tweens and Teens During Coronavirus Closings." [17]
Donald Arthur Norman is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science, and has shaped the development of the field of cognitive systems engineering. He is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. Norman is an active Distinguished Visiting Professor at the Korea Advanced Institute of Science and Technology (KAIST), where he spends two months a year teaching.
Discipline is the practice of training people to obey rules or a code of behavior, using punishment to correct disobedience.
The Stanford Behavior Design Lab is a research organization advancing behavior change methods and models based at Stanford University. Founded in 1998 and directed by B. J. Fogg, the Behavior Design Lab is a team of Stanford students, recent graduates, and quantitative researchers who study factors that impact human behavior, and conduct IRB research. The team is the global authority in a new and systematic way to design for behavior change, an approach called “Behavior Design”. The Lab manager is Tanna Drapkin.
Emotional Design is both the title of a book by Donald Norman and of the concept it represents.
Neuromarketing is a commercial marketing communication field that applies neuropsychology to market research, studying consumers' sensorimotor, cognitive, and affective responses to marketing stimuli. The potential benefits to marketers include more efficient and effective marketing campaigns and strategies, fewer product and campaign failures, and ultimately the manipulation of the real needs and wants of people to suit the needs and wants of marketing interests.
Brian Jeffrey Fogg is an American social scientist and author who is a research associate and adjunct professor at Stanford University. He is the founder and director of the Stanford Behavior Design Lab, formerly known as the Persuasive Technology Lab.
Robert Epstein is an American psychologist, professor, author, and journalist. He was awarded a Ph.D. in psychology by Harvard University in 1981, was editor in chief of Psychology Today, and has held positions at several universities including Boston University, University of California, San Diego, and Harvard University. He is also the founder and director emeritus of the Cambridge Center for Behavioral Studies in Concord, MA. In 2012, he founded the American Institute for Behavioral Research and Technology (AIBRT), a nonprofit organization that conducts research to promote the well-being and functioning of people worldwide.
Gad Saad is a Canadian marketing professor at the John Molson School of Business at Concordia University. He is known for applying evolutionary psychology to marketing and consumer behaviour. He wrote a blog for Psychology Today and hosts a YouTube channel titled "The Saad Truth".
Steve Blank is an American entrepreneur, educator, author and speaker based in Pescadero, California.
Andrew Yan-Tak Ng is a British-American computer scientist and technology entrepreneur focusing on machine learning and artificial intelligence (AI). Ng was a cofounder and head of Google Brain and was the former Chief Scientist at Baidu, building the company's Artificial Intelligence Group into a team of several thousand people.
Eyal may refer to:
The Power of Habit - Why We Do What We Do in Life and Business is a book by Charles Duhigg, a New York Times reporter, published in February 2012 by Random House. It explores the science behind habit creation and reformation. The book reached the best seller list for The New York Times, Amazon.com, and USA Today. It was long listed for the Financial Times and McKinsey Business Book of the Year Award in 2012.
A digital detox is a period of time when a person voluntarily refrains from using digital devices such as smartphones, computers, and social media platforms. This form of detoxification has gained popularity, as individuals have increased their time spent on digital devices and the Internet.
Wait But Why (WBW) is a website founded by Tim Urban and Andrew Finn and written and illustrated by Urban. The site covers a range of subjects as a long-form blog. Typical posts involve long-form discussions of various topics, including artificial intelligence, outer space, and procrastination, using a combination of prose and rough illustrations.
The Center for Humane Technology (CHT) is a nonprofit organization dedicated to radically reimagining the digital infrastructure. Its mission is to drive a comprehensive shift toward humane technology that supports the collective well-being, democracy and shared information environment. CHT has diagnosed the systemic harms of the attention economy, which it says include internet addiction, mental health issues, political extremism, political polarization, and misinformation. The Center for Humane Technology's work focuses on alerting people to technology's impacts on individuals, institutions, and society; identifying ways to address the consequences of technology; encouraging leaders to take action; and providing resources for those interested in humane technology.
Soon Yu is a Taiwanese-American speaker, writer and former adjunct professor at The New School's Parsons School of Design. Yu is the founder of Gazoontite and the author of the book Iconic Advantage and Friction.
Tristan Harris is an American technology ethicist. He is the executive director and co-founder of the Center for Humane Technology.
Dopamine fasting is a form of digital detox, involving temporarily abstaining from addictive technologies such as social media, listening to music on technological platforms, and Internet gaming, and can be extended to temporary deprivation of social interaction and eating. The concept was proposed by Dr. Cameron Sepah.
The Social Dilemma is a 2020 American docudrama film directed by Jeff Orlowski and written by Orlowski, Davis Coombe, and Vickie Curtis about the negative social effects of social media.
Loran F. Nordgren is an American professor of psychology who studies the adoption of new ideas and behaviors. In 2020 he became a professor at Northwestern University's Kellogg School of Management. He is the co-author of The Human Element: Overcoming the Resistance That Awaits New Ideas.
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