Nir Eyal

Last updated

Nir Eyal
NirEyal2019.jpg
Nir Eyal in 2019
OccupationAuthor
LanguageEnglish
Education
Subject psychology, technology, business
Notable works
  • Hooked (2014)
  • Indistractable (2019)
Website
www.nirandfar.com

Nir Eyal is an Israeli-born American author, lecturer, and investor known for his bestselling book, Hooked: How to Build Habit-Forming Products. [1]

Contents

Biography

Nir Eyal was born on February 19, 1980, in Hadera, Israel. When he was three, his family immigrated to the United States and settled in a suburb of Orlando, Florida. [2] [3] [4] He earned a B.A. at Emory University in 2001. [5] He then worked for Boston Consulting Group and started a solar panel company before attending Stanford for his MBA. [2]

Academic and literary career

After graduating from the Master of Business Administration program at Stanford in 2008, [5] Eyal and fellow students founded a company that placed online ads in Facebook, with Eyal serving as CEO. [3] His work in the company sparked his interest in the psychology of users, and he went on to become a consultant in product design. [3] In 2012, he taught a course in the program on product design at the Stanford University School of Engineering. [3] [6]

Eyal's expertise is in behavioral engineering, which incorporates elements of behavioral science to enable software designers to develop habit-forming products for businesses. [7] He has taught university courses, given speeches, and published books about the intersection of psychology and technology, and business. His writing has appeared in Fast Company , Harvard Business Review , The Atlantic , Psychology Today and other publications. [8] [9] [10] [11]

In 2014 Eyal published his first book, Hooked: How to Build Habit-Forming Products, which became a Wall Street Journal best seller. [12] [13] The title reflects Eyal's idea of the "hooked model", which aims to "build products that create habit-forming behavior in users via a looping cycle that consists of a trigger, an action, a variable reward, and continued investment." [14]

His second book, Indistractable: How to Control Your Attention and Choose Your Life, was written with Julie Li and published in September 2019. [15] [16]

Eyal has spoken out against over-broad proposals to regulate habit-forming technologies, arguing that it is an individual user's responsibility to control their own use of such products. [1]

In March 2020, he wrote an article for The New York Times titled "Home-Schooling Tweens and Teens During Coronavirus Closings." [17]

Published works

References

  1. 1 2 Klein, Ezra (August 7, 2019). "Is Big Tech addictive? A debate with Nir Eyal". VOX. Retrieved October 6, 2019.
  2. 1 2 Bowles, Nellie (October 6, 2019). "Addicted to Screens? That's Really a You Problem". The New York Times. ISSN   0362-4331 . Retrieved October 17, 2019.
  3. 1 2 3 4 "How to Cure Your Kids' Addiction to Technology". Haaretz. Retrieved December 28, 2022.
  4. ↑ Klug, Lisa. "A 'kibbutz' experience in California does wonders for the soul". The Times of Israel . ISSN   0040-7909 . Retrieved December 28, 2022.
  5. 1 2 "Nir Eyal." Contemporary Authors Online. Gale, 2015. Retrieved via Gale in Context: Biography database, October 11, 2019.
  6. ↑ Shinal, John. "The professor who wrote the book on making addictive technology is having second thoughts". CNBC. Retrieved December 28, 2022.
  7. ↑ "Compulsive Behavior Sells". MIT Technology Review. Retrieved December 28, 2022.
  8. ↑ Eyal, Nir (June 23, 2019). "How the people who built Slack use it without going bonkers". Fast Company. Retrieved October 11, 2019.
  9. ↑ Eyal, Nir (November 12, 2014). "How Customers Get Hooked on Products". Harvard Business Review. ISSN   0017-8012 . Retrieved December 28, 2022.
  10. ↑ Eyal, Nir (August 31, 2016). "Should Companies Stop People From Getting Hooked". The Atlantic. Retrieved October 11, 2016.
  11. ↑ "Are We Really Having Fun at Bars or Just Escaping Reality? | Psychology Today". www.psychologytoday.com. Retrieved November 5, 2022.
  12. ↑ Matveeva, Sophia. "Essential Technology Books For Non-Technical Founders". Forbes. Retrieved December 28, 2022.
  13. ↑ Fowler, Geoffrey A. "Take Back Your Brain From Social Media". WSJ. Retrieved December 28, 2022.
  14. ↑ "How the 'Hook Model' Can Turn Customers Into Addicts". Fortune. Retrieved December 28, 2022.
  15. ↑ Eyal, Nir (June 5, 2018). "This behavioral designer's top brain hacks for beating distraction". Fast Company. Retrieved October 11, 2019.
  16. ↑ Fell, Jason (May 7, 2019). "4 Steps to Breaking Free from Time Constraints and Living the Life You Want". Entrepreneur. Retrieved December 28, 2022.
  17. ↑ Eyal, Nir (March 12, 2020). "Home-Schooling Tweens and Teens During Coronavirus Closings". The New York Times. Retrieved March 6, 2023.
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