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Social media consists of interactive technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of social media arise due to the variety of stand-alone and built-in social media services currently available, there are some common features:
- Social media are interactive Web 2.0 Internet-based applications.
- User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media.
- Users create service-specific profiles for the website or app that are designed and maintained by the social media organization.
- Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups.
Social network advertising, also social media targeting, is a group of terms that are used to describe forms of online advertising/digital marketing that focus on social networking services. One of the major benefits of this type of advertising is that advertisers can take advantage of the users' demographic information and target their ads appropriately.
An Internet celebrity is a celebrity who has acquired or developed their fame and notability on the Internet. The rise of social media has helped people increase their outreach to a global audience. Today, internet celebrities are found on popular online platforms such as Facebook, YouTube, Instagram, WeChat, TikTok, QQ, Snapchat, Telegram, Twitter, and Reddit.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone."
Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed.
Kevin Systrom is an American computer programmer and entrepreneur. He co-founded Instagram, the world's largest photo sharing website, along with Mike Krieger.
A user profile is a collection of settings and information associated with a user. It contains critical information that is used to identify an individual, such as their name, age, portrait photograph and individual characteristics such as knowledge or expertise. User profiles are most commonly present on social media websites such as Facebook, Instagram, and LinkedIn; and serve as voluntary digital identity of an individual, highlighting their key features and traits. In personal computing and operating systems, user profiles serve to categorise files, settings, and documents by individual user environments, known as ‘accounts’, allowing the operating system to be more friendly and catered to the user. Physical user profiles serve as identity documents such as passports, driving licenses and legal documents that are used to identify an individual under the legal system.
This page is a timeline of social media. Major launches, milestones, and other major events are included.
A social bot, or also described as a social AI or social algorithm, is a software agent that communicates autonomously on social media. The messages it distributes can be simple and operate in groups and various configurations with partial human control (hybrid) via algorithm. Social bots can also use artificial intelligence and machine learning to express messages in more natural human dialogue.
Facebook Stories are short user-generated photo or video collections that can be uploaded to the user's Facebook. Facebook Stories were created on March 28, 2017. They are considered to be a second news feed for the social media website. It is focused around Facebook's in-app camera which allows users to use fun filters and Snapchat-like lenses to their content as well as add visual geolocation tags to their photos and videos. The content is able to be posted publicly on the Facebook app for only 24 hours or can be sent as a direct message to a Facebook friend.
Vero is a social media platform and mobile app company. Vero markets itself as a social network free from advertisements, data mining and algorithms.
"Noir" is a song recorded by South Korean singer Sunmi. It was released on March 4, 2019, through Makeus, as a single. The track was written by Sunmi and produced by her and El Capitxn. "Noir" is a dance-pop and EDM track about "inevitable end of a relationship" similar to a noir film narrative. An official music video for the song was released in conjunction with the single on March 4, 2019. The video shows the singer as a clout-chasing influencer who fakes her lifestyle to make it look great on-screen in the hopes of getting followers and likes, even if it's dangerous.
Alison E. Roman is an American food writer, chef and internet personality. She is best known for her viral recipes, such as #TheStew and #TheCookies, which were widely shared on social media platforms. Roman has held senior positions at Bon Appétit and Buzzfeed Food, and served as a columnist for New York TimesCooking. She was set to produce a new cooking program for CNN+ in 2022. After shutdown of CNN+, the show was moved to CNN as (More Than) A Cooking Show. Roman is the author of several cookbooks, including the New York Times BestsellerNothing Fancy (2019).
Social media can have both positive and negative impacts on a user's identity. Psychology and Communication scholars study the relationship between social media and identity in order to understand individual behavior, psychological impact, and social patterns. Communication within political or social groups online can result in practice application of those identities or adoption of them as a whole. Young people, defined as emerging adults in or entering college, especially shape their identities through social media.
In social media, a story is a function in which the user tells a narrative or provides status messages and information in the form of short, time-limited clips from several automatically running sequences. A story is usually displayed on a user's profile page and thus represents an audiovisual extension to the text-based status function.
A beauty filter is a filter applied to still photographs, or to video in real time, to enhance the physical attractiveness of the subject. Typical effects of such filters include smoothing skin texture and modifying the proportions of facial features, for example enlarging the eyes or narrowing the nose.
BeReal is a French social media app released in 2020, developed by Alexis Barreyat and Kevin Perreau. Its main feature is a daily notification that encourages users to share a photo of themselves and their immediate surroundings given a randomly selected two-minute window every day. Critics noted its emphasis on authenticity, which some felt crossed the line into mundanity. The name "BeReal" is a double entendre. Its primary reference relates to its focus on users uploading unpolished photos, while also being a pun of the term b-reel.
An Instagram face is a social trend for women to adjust their features to conform to a single template, either by applying filters to their photographs on social media, or via cosmetic surgery. The template face is young, with flawless, unwrinkled skin and plump, high cheekbones. It has catlike (uplifted) eyes and long lashes; it has a small, symmetrical nose and lush lips. It has a blank expression. The face is unambiguously racially white, but of ambiguous ethnicity. The face is well-tanned, with South Asian brows and eye shape, African-American lips, Caucasian nose, and Native American/Middle Eastern cheeks.
Filters are appearance-altering digital image effects often used on social media. They initially simulated the effects of camera filters, and they have since developed with facial recognition technology and computer-generated augmented reality. Social media filters—especially beauty filters—are often used to alter the appearance of selfies taken on smartphones or other similar devices.
References
- ↑ "The #nofilter Lie | Psychology Today". www.psychologytoday.com. Retrieved 2022-08-11.
- ↑ "#NoFilter 2.0: Gen Z's beauty filter backlash is growing on TikTok and Instagram". Glossy. 2022-06-16. Retrieved 2022-08-11.
- ↑ "The new #NoFilter Jeb Bush: a desperate ploy to build a personality from scratch | Lucia Graves". The Guardian . 2015-12-28. Retrieved 2022-08-11.
- ↑ "Instagram-foto's met #nofilter gebruiken wél filter". RTL Nieuws (in Dutch). 2014-07-04. Retrieved 2022-08-11.
- ↑ Bowles, Nellie (April 14, 2020). "Scrolling Through the Rise, and Takeover, of Instagram". The New York Times .
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