Norma Blum (born 1939) is a television, theatre and film actress and television presenter. She also works as a motivational therapist, having published several books.
Norma de Lacerda Blum was born in Rio de Janeiro, Brazil on 11 October 1939. She first worked in 1951, at the age of twelve, on the now defunct TV Tupi as script assistant to her father, who was responsible for translating texts to be transformed into television programmes. In 1954, she joined the permanent staff of TV Tupi actors, participating in several programmes, such as Teatro de Comédia, led by Maurício Sherman, Grande Teatro Tupi, directed by Sérgio Britto and Fernando Torres, and Teatrinho Troll, by Fábio Sabag. She was also in the cast of soap operas, such as A Canção de Bernadete (Bernadette's song), in the role of Our Lady of Lourdes. In addition to TV Tupi, Blum worked for TV Excelsior , TV Rio and TV Continental. In 1957, she participated in the New York Herald Tribune World Youth Forum [1] and took part in a television show on the public broadcaster, WNET , in which she revealed that she spoke eight languages. [2] [3]
In 1964 Blum was invited to join the new TV Globo network. In her first job, she participated in the program Romance na Tarde, where she presented films and conducted interviews with actors and singers. She also participated in shows featuring Dercy Gonçalves and soap operas, such as A Gata de Mink in 1968. Along with Hilton Gomes, she led the presentation of Brazil's Festival Internacional da Canção (International Song Festival) in 1968 and in 1969. In 1975 she returned to TV Globo and starred in the soap opera, Senhora, written by Gilberto Braga and directed by Herval Rossano. She was subsequently in the cast of many TV Globo soap operas such as Bravo! , in 1975; Elas por Elas , in 1982; Sinhá Moça (Little Missy), in 1986; and Lua Cheia de Amor (Moon full of love) in 1990. Her most famous soap opera roles were as Malvina, in Escrava Isaura (Slave girl Isaura), in 1976, and as Frau Herta in Ciranda de Pedra , in 1981. [2] [3]
In 1992, Blum decided to retire for health reasons. However, she resumed her career in 2003 in Pícara Sonhadora (The Mischievous Dreamer), an SBT production. In 2004 she appeared in a remake of Escrava Isaura. [4] In 2011, she joined the cast of the soap opera by Gilberto Braga, Insensato Coração (Irrational Heart), on TV Globo. In addition to her television work, Blum appeared in 17 plays, between 1959 and 2003 and 17 films between 1956 and 2017. In 2020 she was working on a film about four 80-year-old women who had been schoolmates, when filming was interrupted by COVID-19. [2] [3]
Blum has worked in the area of self-transformation for several decades, giving motivational talks and participating in workshops. Her first publication on the topic was a self-help guide using Neuro-linguistic programming (NLP) techniques. This was followed by two pocketbooks designed to be used on a daily basis, and three stories for children. [5]
In 2010, Blum published an autobiography, entitled Muitas Vidas: Vida e Carreira de Norma Blum (Many lives: Life and Career of Norma Blum). [5] [6]
Maria Lucélia dos Santos is a Brazilian actress, director and producer. She received international acclaim for her leading role in the 1976 Rede Globo telenovela Isaura, The Slave Girl, broadcast in over 80 countries.
Sônia Maria Campos Braga is a Brazilian actress. She is known in the English-speaking world for her Golden Globe Award–nominated performances in Kiss of the Spider Woman (1985) and Moon over Parador (1988). She also received a BAFTA Award nomination in 1981 for Dona Flor and Her Two Husbands. For the 1994 television film The Burning Season, she was nominated for an Emmy Award and a third Golden Globe Award. Her other television and film credits include The Cosby Show (1986), Sex and the City (2001), American Family (2002), Alias (2005), Aquarius (2016), Bacurau (2019), and Fatima (2020). In 2020, The New York Times ranked her #24 in its list of the 25 Greatest Actors of the 21st Century.
Escrava Isaura is a 1976 Brazilian telenovela produced by TV Globo, originally broadcast between October 11, 1976 and February 5, 1977. Based on the 1865 novel of the same name by 19th century abolitionist writer Bernardo Guimarães, it tells the story of the struggles of Isaura, a white-skinned slave, to find happiness during the Brazilian Empire. It starred Lucélia Santos in the title role and Rubens de Falco as slave owner Leôncio Almeida, the main antagonist. It was adapted by Gilberto Braga and directed by Herval Rossano and Milton Gonçalves, running 100 episodes.
Nilcedes Soares de Magalhães, known professionally as Glória Menezes, is a Brazilian actress.
Record, formerly known as Rede Record and RecordTV, is a Brazilian free-to-air television network. It is currently the second largest commercial TV station in Brazil, and the 28th largest in the 2012 world ranking. In 2010, it was elected by the advertising market as the fifth largest station in the world in revenues and the eighth largest network in physical structure. In June 2021, it ranked second among the most watched channels in the country in the National Television Panel, behind only TV Globo.
Laura Cardoso, artistic name of Laurinda de Jesus Cardoso Balleroni OMC is a Brazilian actress. She is celebrated as one of the best and most well known Brazilian actresses of cinema, theater and television.
Bianca de Carvalho e Silva Rinaldi is a Brazilian actress. She is best known for her roles in telenovelas, especially A Escrava Isaura.
A Escrava Isaura is a 2004 Brazilian telenovela based on A Escrava Isaura, an 1875 abolitionist romance novel by Bernardo Guimarães. The series tells the story of a coffee-plantation owner's passion for one of his slaves. Herval Rossano directed both this and the 1976 version.
Carmen Silva, who was often credited as Carmem Silva, was a Brazilian television, stage and film actress. She was best known in recent years for her role on the Brazilian telenovela, Mulheres Apaixonadas in which she played Flora de Souza Duarte, the wife of Leopoldo Duarte. Mulheres Apaixonadas was created by Manoel Carlos.
Yara da Silva Amaral was a Brazilian actress.
Christiane Maria dos Santos Torloni is a Brazilian actress. She is the winner of numerous awards, including an APCA Award, two Prêmios Qualidade Brasil, and a Shell Award, as well as receiving nominations for a Grande Otelo and three Troféu Imprensas. She is one of the most renowned actresses in Brazilian television drama.
The Brazilian telenovela, the most popular form of teledramaturgy in Brazil, has been produced and aired in the country since the 1950s. Sua Vida Me Pertence, written and directed by Walter Forster and shown on the now-defunct TV Tupi São Paulo between December 21, 1951 and February 15, 1952, was the world's first telenovela. According to Keske & Scherer, telenovelas have held the "status of the most profitable product in the Brazilian cultural industry" since the mid-1970s.
Nívea Maria Cândido Graieb is a Brazilian actress.
Maria do Amaral Ribeiro is a Brazilian actress, screenwriter and film director.
Antônio de Carvalho Barbosa, known professionally as Tony Ramos, is a Brazilian actor.
Gilberto Tumscitz Braga was a Brazilian screenwriter.
Luciana Braga Ribeiro Ramos is a Brazilian actress.
Mariza Marchetti Salvi is a Brazilian actress.
Ida Gomes, stage name of Ita Szafran was a Polish–born Brazilian actress.
Neusa Maria da Silva Borges is a Brazilian actress. Known for her roles in television, she has won an APCA for Best Supporting Actress for her role in De Corpo e Alma, as well as an award by Contigo! for best supporting actress in A Indomada.