Numi Organic Tea

Last updated
Numi Organic Tea
Company typePrivate
Industry Beverage
Founded1999;25 years ago (1999)
Headquarters Oakland, California
Products Tea
Website www.numitea.com

Numi Organic Tea is a privately owned triple bottom line social enterprise based in Oakland, California. Numi is known for its assortment of organic and fair trade certified teas and herbal "teasans". The company was founded in 1999 by brother and sister, Ahmed Rahim and Reem Hassani. The founders named the company "Numi" after the citrusy, Middle Eastern dried lime tea they drank as children growing up in Iraq. The name Numi is derived from the Arabic word for citrus. [1] [2] The J.M. Smucker Company holds a minority stake in Numi. [3]

Contents

Certifications

All of Numi's teas are USDA certified Organic and many are certified Fair Trade. In 2010, Numi was recognized as the largest brand purchaser of Fair Trade Certified teas in the U.S. [4] [5]

Numi blends organic and fair trade certified tea leaves and herbs exclusively with real ingredients leaving out the use of artificial flavorings, "natural" flavorings, and/or fragrances commonly used in food & beverage products. [1] [6]

Products

Numi sells bagged tea, loose leaf tea, iced tea, gift items and other tea-related products. The company offers tea types including green, black, white, oolong, pu-erh, and herbal teas such as honeybush and rooibos. [1] Numi was first to introduce a full line of pu-erh tea products to the U.S. market. [7] In 2012, Numi added five new pu-erh flavors to its existing bagged pu-erh tea line. [8]

The company is also known for introducing a full line of flowering tea and Bamboo Flowering Tea Gift Set in 2005. [9] Flowering teas are made from organic tea leaves that have been hand sewn around flowers to create small, round bundles that blossom when steeped in hot water. [10]

Practices

Numi Organic Tea is a prominent social enterprise in the U.S. and a founding B Corporation. [11] The company manufactures and distributes its tea in biodegradable, filter-paper tea bags rather than silk tea bags often made from petroleum based materials. Numi's tea bags are packaged in recyclable boxes made of 85% post-consumer waste, printed with soy-based inks and not wrapped with plastic. [5] [6] In 2020, Numi introduced commercially compostable, plant-based tea wrappers. The wrappers are made from a sugarcane Non-GMO PLA layer, metalized eucalyptus layer, FSC certified paper, and have been tested to produce no eco-toxicity when they break down. [12] [13] Numi is a Climate Neutral certified brand, meaning it has committed to measure, offset and reduce its annual carbon emissions. [14]

Related Research Articles

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Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of Camellia sinensis, an evergreen shrub native to East Asia which probably originated in the borderlands of southwestern China and northern Myanmar. Tea is also made, but rarely, from the leaves of Camellia taliensis. After plain water, tea is the most widely consumed drink in the world. There are many different types of tea; some have a cooling, slightly bitter, and astringent flavour, while others have profiles that include sweet, nutty, floral, or grassy notes. Tea has a stimulating effect in humans, primarily due to its caffeine content.

<span class="mw-page-title-main">Tea bag</span> Small sealed bag or packet containing tea leaves

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<span class="mw-page-title-main">Pu'er tea</span> Variety of fermented tea produced in the Yunnan province of China

Pu'er or pu-erh is a variety of fermented tea traditionally produced in Yunnan Province, China. In the context of traditional Chinese tea production terminology, fermentation refers to microbial fermentation, and is typically applied after the tea leaves have been sufficiently dried and rolled. As the tea undergoes controlled microbial fermentation, it also continues to oxidize, which is also controlled, until the desired flavors are reached. This process produces tea known as hēichá (黑茶), literally "black tea", though the term is commonly translated to English as "dark tea" to distinguish it from the English-language black tea.

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<span class="mw-page-title-main">Tea blending and additives</span> Blending different teas together

Tea blending is the act of blending different teas together to produce a final product that differs in flavor from the original tea used. This occurs chiefly with black tea, which is blended to make most tea bags, but it can also occur with such teas as Pu-erh, where leaves are blended from different regions before being compressed. The most prominent type of tea blending is commercial tea blending, which is used to ensure consistency of a batch on a mass scale so that any variations between different batches and seasons of tea production do not affect the final product. However, it is also common to blend tea leaves with herbs and spice, either for health purposes or to add interesting and more complex flavor notes. It is important that any one blend must taste the same as the previous one, so a consumer will not be able to detect a difference in flavor from one purchase to the next.

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References

  1. 1 2 3 Phillips, Ryan. "The rare flavors and unique taste of Oakland's Numi Tea", Oakland North , 8 September 2011. Retrieved on 6 April 2012.
  2. Hubbard, Ben. "The Artist and The Alchemist:The brother and sister team behind the progressive business that is Numi Tea", San Francisco Chronicle , 29 June 2008. Retrieved on 6 April 2012.
  3. Schroeder, Eric (February 18, 2016). "Smucker looks to 'lead with innovation'". Baking Business. Retrieved 2019-09-08.
  4. "Numi Organic Tea Named the Largest Brand Purchaser of Fair Trade Certified Teas in the U.S. for 2010.", China Weekly News, 18 October 2011. Retrieved on 16 May 2012.
  5. 1 2 Lagorio, Christine. "How to Obtain Fair Trade Certification", Inc.com , 31 January 2011. Retrieved on 6 April 2012.
  6. 1 2 "Numi Organic Tea", BCorporation.net, Certified December 2007. Retrieved on 6 April 2012.
  7. "Numi Organic Tea Introduces New Artisanal Pu-erh Tea Blends", The Business Journals , 2 March 2012. Retrieved on 6 April 2012.
  8. "Numi Organic Tea adds five new flavors to Pu-erh line", Drug Store News, 2 March 2012. Retrieved on 23 May 2012.
  9. Barberio, Lily. "Tea Time: Bloom Boom | Numi Organic Tea", Food & Wine , May 2005. Retrieved on 16 May 2012.
  10. "Numi Flowering Tea: The Fusion of Art and Brew", Learn-About-Tea.com, Retrieved on 6 April 2012.
  11. "The Found B Corporations", "B Corporation - B Community." Retrieved on 23 May 2012.
  12. "Numi Organic Tea Reveals New Plant-Based Packaging". Whole Foods Magazine. 20 Jan 2020. Retrieved 25 June 2020.
  13. "Regenerating the Planet - Numi Organic Tea's Environmental Impact". Numi Organic Tea. Retrieved 29 March 2021.
  14. "Climate Neutral". climateneutral.org. Retrieved 25 June 2020.