Related Research Articles
A content management system (CMS) is computer software used to manage the creation and modification of digital content . A CMS is typically used for enterprise content management (ECM) and web content management (WCM).
Drupal is a free and open-source web content management system (CMS) written in PHP and distributed under the GNU General Public License. Drupal provides an open-source back-end framework for at least 14% of the top 10,000 websites worldwide and 1.2% of the top 10 million websites—ranging from personal blogs to corporate, political, and government sites. Drupal can also be used for knowledge management and for business collaboration.
WordPress is a web content management system. It was originally created as a tool to publish blogs but has evolved to support publishing other web content, including more traditional websites, mailing lists and Internet forum, media galleries, membership sites, learning management systems and online stores. Available as free and open-source software, WordPress is among the most popular content management systems – it was used by 43.1% of the top 10 million websites as of December 2023.
Gravatar is a service for providing globally unique avatars and was created by Tom Preston-Werner. Since 2007, it has been owned by Automattic, having integrated it into their WordPress.com blogging platform.
User-generated content (UGC), alternatively known as user-created content (UCC), is generally any form of content, such as images, videos, text, testimonials, and audio, that has been posted by users on online content aggregation platforms such as social media, discussion forums and wikis. It is a product consumers create to disseminate information about online products or the firms that market them.
Mobile marketing is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
A web widget is a web page or web application that is embedded as an element of a host web page but which is substantially independent of the host page, having limited or no interaction with the host. A web widget commonly provides users of the host page access to resources from another web site, content that the host page may be prevented from accessing itself by the browser's same-origin policy or the content provider's CORS policy. That content includes advertising, sponsored external links (Taboola), user comments (Disqus), social media buttons, news, and weather (AccuWeather). Some web widgets though serve as user-selectable customizations of the host page itself.
Microblogging is a form of blogging using short posts without titles known as microposts. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links", which may be the major reason for their popularity. Some popular social networks such as Twitter, Mastodon, Tumblr, Koo, and Instagram can be viewed as collections of microblogs.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content as well as helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of social media marketing campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm's desired social media "culture" and "tone".
Mozilla Persona was a decentralized authentication system for the web, based on the open BrowserID protocol prototyped by Mozilla and standardized by IETF. It was launched in July 2011, but after failing to achieve traction, Mozilla announced in January 2016 plans to decommission the service by the end of the year.
Native advertising, also called sponsored content, partner content, and branded journalism, is a type of paid advertising that appears in the style and format of the content near the advertisement's placement. It manifests as a post, image, video, article or editorial piece of content. In some cases it functions like an advertorial. The word native refers to this coherence of the content with the other media that appear on the platform.
Medium is an American online publishing platform developed by Evan Williams and launched in August 2012. It is owned by A Medium Corporation. The platform is an example of social journalism, having a hybrid collection of amateur and professional people and publications, or exclusive blogs or publishers on Medium, and is regularly regarded as a blog host.
An online video platform (OVP) enables users to upload, convert, store, and play back video content on the Internet, often via a private server structured, large-scale system that may generate revenue. Users will generally upload video content via the hosting service's website, mobile or desktop application, or other interfaces (API), and typically provides embed codes or links that allow others to view the video content.
Linked Data Notifications (LDN) is a W3C Recommendation that describes a communications protocol based on HTTP, URI, and RDF on how servers (receivers) can receive messages pushed to them by applications (senders), as well as how other applications (consumers) may retrieve those messages. Any web resource can advertise a receiving endpoint (inbox) for notification messages. Messages are expressed in RDF, and can contain arbitrary data.
The fediverse is an ensemble of social networks which can communicate with each other, while remaining independent platforms. Users on different social networks and websites can send and receive updates from others across the network.
Dacast Inc. is a French live streaming online video platform that allows businesses to broadcast and host live and on-demand video content as well as offer free or paid programming.
Micro.blog is a microblogging and social networking service created by Manton Reece. It is the first large multi-user social media service to support the Webmention and Micropub standards published by the World Wide Web Consortium, and is part of the Fediverse, supporting ActivityPub.
Micropub (MP) is a W3C Recommendation that describes a client–server protocol based on HTTP to create, update, and delete posts on servers using web or native app clients. Micropub was originally developed in the IndieWebCamp community, contributed to W3C, and published as a W3C working draft on January 28, 2016.
Huddles was an American short-form video hosting service and social network where users could create looping videos that are between 2–16 seconds long. It was created by a team led by Dom Hofmann as a successor to Vine, which Hofmann co-founded, until the project was sold to Clash App, Inc. and subsequently renamed.
References
- ↑ "Announcing OEmbed - An Open Standard for Embedded Content". Leah Culver's Blog. Retrieved 2017-10-26.
- ↑ Etienne, Stefan. "Twitter intros three new ways to embed timelines". TechCrunch. Retrieved 2017-10-26.
- ↑ "Embedding". Medium Support. Retrieved 2017-10-26.
- ↑ "Using the Embed Block" . Retrieved 2018-10-02.
- ↑ "Embeds « WordPress Codex". codex.wordpress.org. Retrieved 2017-12-18.
- ↑ "Embeds « Drupal". www.drupal.org. 12 April 2020. Retrieved 2022-04-06.
- ↑ "Embedding Content in LinkedIn Posts Using oEmbed" . Retrieved 2022-04-23.
- ↑ "Humhub Documentation - oEmbed" . Retrieved 2024-01-10.
